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Rootz LTD Celebrates Launch of Third Online Casino
Innovative online casino operator Rootz LTD is celebrating the launch of its third online casino.
Wheelz Casino follows hot on the heels of breakout brand, Wildz and last year’s eagerly awaited release, Caxino, building on the roaring success of its sister sites.
Promising to deliver uncharted levels of player customisation, Wheelz is built on Rootz’s own powerful gaming platform that allows for seamless navigation and the provision of real-time rewards, wrapped in a colourful and engaging interface.
Since debuting with flagship brand, Wildz in 2019, the developer has been recognised for their rapid ascent through numerous industry award nominations. With their third portfolio addition, the veteran crew is hoping to wow even more online casino enthusiasts by leveraging machine learning that has proved so successful with previous ventures, fine-tuned over the course of several years.
In-house smart systems comprise an essential component in Rootz’s toolkit, with their influence felt across all key areas of the business, such as AML and Rewards. Payment times at Wheelz are also some of the fastest in the industry, supported by robust processes developed over time.
As to the face of the brand, there is one recent revelation that is giving the Malta-based operator particular cause for excitement.
Rootz has agreed to partner up with showbiz legend David Hasselhoff – of Baywatch and Knight Rider fame, to act as Wheelz brand ambassador.
“The Hoff”, as he is affectionately known in circles worldwide, is expected to return to his acting roots as the star of Wheelz TV ads, and the collaboration will even see the Hollywood megastar Hoff feature in his own dedicated bonus games at Wheelz. The Hoff admits to feeling at home in the casino environment, even telling Wheelz: “If I had to pick a favourite casino game, it would definitely be craps.”
Hasselhoff may be happy to hear his favourite game, plus a host of other dealer-dealt live streamed table games, are on offer at Wheelz – along with hundreds of popular video slot titles. As he has done throughout life, the star will be looking to bring his own brand of cool to the party at Wheelz, stating: “That word ‘cool’, is a real big word to me.”
Pulling off a major coup in the capture of Hasselhoff, the trailblazers at Rootz are confident they’ve acquired arguably the biggest global star ever to represent an MGA-accredited online casino. As yet there has been no word on whether The Hoff will be travelling to Malta as part of his obligations, but the situation was left marked ‘watch this space’ by a Rootz representative when pressed.
Wheelz.com is an online casino operated by Rootz LTD with MGA license number MGA/B2C/599/2018.
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casino games
Groove says its aggregator library passes 20,000 casino games
Groove says it has surpassed 20,000 casino titles on its aggregation platform, up from 15,000 games two years ago. The company said the library now includes content from more than 150 providers and is available to partners worldwide through a single API.
According to Groove, the portfolio spans slots, instant wins, table games, crash games, live dealer and arcade-style content, alongside “emerging verticals including sweepstakes and crypto-native content.” The company said the catalogue is delivered through “one API, one back office, one pipeline,” and positioned the milestone as a curated expansion rather than a volume play.
Rachel Tourgeman, Head of Partnerships at Groove, said: “Twenty thousand games is a number. What matters is what sits behind it…” She added: “We don’t add studios for the sake of volume. We add them because they bring something distinctive: a mechanical innovation, a visual language, a player-engagement hook that our operators can’t get elsewhere. Our partners trust us to curate, not just collect. That trust is why we keep growing, and why the quality curve keeps rising alongside the quantity curve.”
Groove pointed to recent integrations including KingMidas Games (150+ mobile-first titles), Urgent Games and Bryogames, which it said offers “proprietary mathematics with real-time RTP customisation.” For operators, Groove said the full library is accessible via Groove Command, its centralised back-office product, with tools including content matching, regional segmentation and automated tournaments.
Yahale Meltzer, Co-Founder and CEO of Groove, said: “The aggregation space is crowded with platforms that offer ‘access’ and little else,” adding: “Twenty thousand games through a single API is not just scale. It is a statement.” Meltzer also claimed Groove’s “technology stack with predictive auto-scaling, atomic transactions, real-time compliance mesh” supports execution “across fragmented regulatory landscapes with precision.”
The post Groove says its aggregator library passes 20,000 casino games appeared first on EE Gaming | Global iGaming & Tech Intelligence Hub.
Bragg Gaming
Mega Casino launches Bragg Gaming slot 10 Hot Diamond Desire as exclusive
Mega Casino has launched 10 Hot Diamond Desire, a new online slot developed by Bragg Gaming, as an exclusive title available only to Mega Casino players.
According to the companies, the release is intended to strengthen Mega Casino’s exclusive content line-up in the UK online casino market. Bragg Gaming said the game was created by its in-house development team and combines classic slot features with modern mechanics and a diamond-themed design.
The exclusive launch also extends the commercial relationship between the supplier and operator. Mega Casino already offers Bragg Gaming titles including Down The Chimney and Sevens & Suns.
Dom Aldworth, Head of Brand Marketing at Kinetic Digital said:
“Exclusive content remains a key pillar of our strategy and 10 Hot Diamond Desire is a great example of the kind of launch we want to bring to Mega Casino players. The game delivers a compelling experience while giving customers access to something genuinely unique. We’re pleased to be working with Bragg Gaming on this exclusive release and look forward to expanding our portfolio of exclusive content even further in the future.”
The post Mega Casino launches Bragg Gaming slot 10 Hot Diamond Desire as exclusive appeared first on EE Gaming | Global iGaming & Tech Intelligence Hub.
appointments
OS Studios names Ishaan Arya country manager to lead India expansion
OS Studios has appointed Ishaan Arya as Country Manager for India, tasking him with leading the agency’s expansion across newly established hubs in Bengaluru, New Delhi, and Mumbai. The appointment was announced on 25 June, 2026 in Bengaluru.
OS Studios, a Project Worldwide agency, said it recently entered the Indian market and will deploy its ‘Fan Z’ approach for brands looking to engage with gaming, esports and live events audiences in South Asia. The company said the expansion will leverage the infrastructure and production capabilities of sister agency George P. Johnson (GPJ) India.
“The future of gaming will be shaped by the communities that care about it most, and few markets embody that more than India,” said John Higgins, CEO of OS Studios. “To build something meaningful, you have to be part of the culture, not looking in from the outside. Ishaan understands that better than anyone. He’s exactly the kind of leader we want building the future of OS Studios in India.”
In the role, Arya will oversee operations, drive strategic brand partnerships, and scale local capabilities, according to the company. “Brands are investing heavily in Indian gaming, but true fan experience is too often an afterthought,” said Rasheed Sait, Chief Growth Officer for India and South Asia at Project Worldwide. “Alongside GPJ India’s experiential footprint, OS Studios will set a new standard for fan engagement in the region.”
Arya previously co-founded The Esports Club and most recently served as Vice President of Partnerships at Nodwin Gaming, where he led Comic Con India. “A massive gap remains between brand intent and authentic community engagement in India,” said Arya. “I’m thrilled to leverage Project Worldwide and GPJ India’s operational strength to build culture-defining experiences for brands and fans alike.”
The post OS Studios names Ishaan Arya country manager to lead India expansion appeared first on EE Gaming | Global iGaming & Tech Intelligence Hub.
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