BetMGM, a leading sports betting and iGaming operator, has updated its terms of service to explicitly prohibit athlete harassment. Under the revised terms, BetMGM will suspend a customer’s account if the customer is found to have used harassing or abusive language toward athletes, coaches, or team or league personnel.

While the operator’s previous terms allowed account suspension for any lawful reason, including harassment, the update provides even more clarity around the policy and underscores BetMGM’s commitment to sports integrity and player safety. Updates to the terms of service are subject to regulatory approval as required.

“We are unwavering in our commitment to sports integrity — and that commitment extends to safeguarding athletes, coaches and league personnel. Our legal, regulated environment enables us to identify misconduct, investigate reports, and take action when necessary. Any confirmed instance of harassment will result in decisive measures, including account suspension,” said Rhea Loney, BetMGM’s Chief Compliance Officer.

Football legend and BetMGM ambassador Barry Sanders said: “As a professional athlete, I know how important respect is — both on and off the field. BetMGM is sending a strong message that harassment has no place in sports or sports betting. I’m proud to see BetMGM protecting athletes and promoting integrity.”

This update aligns with BetMGM’s broader responsible gambling initiatives, including the integration of educational messaging through GameSense at 10 football stadiums nationwide. GameSense is an industry-leading program developed and licensed to MGM Resorts International and BetMGM by the British Columbia Lottery Corporation. The program is integrated across BetMGM’s mobile and desktop platforms, as well as MGM Resorts properties nationwide, providing practical tips and promoting positive, transparent, and proactive engagement around responsible play. BetMGM offers a variety of responsible gambling tools including the ability to set time and spending limits.

Octoplay is now live in Michigan across BetMGM, FanDuel, Fanatics, and Rush Street Interactive, marking the company’s second U.S. state and largest coordinated market entry to date. The simultaneous go-live with four tier-one operators arrives less than six months after Octoplay’s United States debut in New Jersey.

Since its founding in October 2022, Octoplay has secured active licenses across thirteen regulated jurisdictions, including the United Kingdom, New Jersey, Ontario, Michigan, the Netherlands, Sweden, Denmark, Belgium, Malta, Italy, Greece, Romania, and Slovakia. Michigan extends that momentum into the U.S. As one of the top three states by iGaming revenue, it represents a significant market, and Octoplay enters it with four tier-one operators live from day one.

“Just months after our New Jersey debut, Michigan represents the next phase of our U.S. expansion,” says Ralitsa Georgieva, Director of Business Development at Octoplay. “Launching simultaneously with four leading operators shows the confidence the market has in our content. We expect to carry this momentum into additional states throughout 2025.”

Earlier this year, Octoplay ranked first among U.S. rising suppliers by overall index in H1 according to Eilers & Krejcik, underscoring the company’s accelerating trajectory. With Michigan now live and additional state applications in progress, Octoplay is positioned to extend its North American footprint throughout 2025 and beyond.

The St. Louis Blues announced it is teaming up with BetMGM, a leading sports betting and iGaming operator, as an official sports betting partner. The multi-year agreement strengthens BetMGM’s presence in Missouri and delivers exclusive fan engagement opportunities for Blues fans.

“BetMGM has forged iconic partnerships that celebrate Missouri’s rich sports tradition, and welcoming the St. Louis Blues is an exciting milestone. With St. Louis native Jon Hamm as the face of our brand and a legendary franchise like the Blues as our partner, we’re creating unforgettable experiences for fans across the Show-Me State,” said Matt Prevost, Chief Revenue Officer at BetMGM.

Key elements of the agreement include prominent BetMGM signage and branding throughout Enterprise Center, co-branded social media content and premium hospitality experiences.

“With their focus on promoting responsible gambling, we couldn’t imagine a partner that would better align with our interests than BetMGM. Through this new partnership, BetMGM holds a prominent place in our building and in everything we do to deliver a legendary experience for Blues fans wherever they engage with our brand,” said Steve Chapman, Chief Revenue and Marketing Officer at Blues.