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ZITRO DIGITAL IS BORN
Zitro has announced a significant investment in Zitro Interactive, the business unit in charge of the digital distribution of Zitro games, which is renamed Zitro Digital.
Johnny Ortiz, Founder of Zitro, justifies the bet on Zitro Digital saying that “the Covid-19 pandemic has acted as a catalyst for technological change, accelerating the adoption of e-commerce by consumers of all demographics, and therefore, also of online gaming. On the other hand, many land-based gaming operators around the world have discovered in online gaming not only a source of income, complementary to their activity, but also a means of maintaining relationships with their clients during the long and hard months that they have been closed. At Zitro we couldn’t stop meeting this new demand that comes from both end consumers and our traditional clients, the land-based casino operators, who need to offer online gaming to generate resources as well as to stay close to their customers. ”
Zitro Digital is going to offer online gaming operators not only the reputed video bingo games that have historically made Zitro great, but it is also going to make Link King, Link Me, 88Link and many more video slot games which are extremely popular and recognized in many casinos, available to them. The favorite games of the customers of the land-based casinos will not only be in the physical casino, but will also be available to the players at any time, accessible through their mobile, tablet or computer.
Sebastián Salat, CEO of Zitro, says that “it has taken us a while to deploy our games, such as Link King, Link Me, or 88 Link at the casinos of the world, but today our games are brands of recognized prestige, true stars, celebrities, in casinos of any geography, with enormous power to drive demand. Starting in January 2021 we will be able to make our famous progressive games, which are synonymous to success, at the disposal of online casino operators who wish to offer their customers the best”.
But Zitro Digital is also going to expand its offer in the social gaming segment, in which, to date, the company had been operating two applications: World of Bingo, exclusively dedicated to video bingo games, and Let’s Win Up, which offers video bingo games and video slots.
Enric Pedró, Director of Social Gaming at Zitro Digital, affirms that “the unstoppable success of Zitro’s progressive games in the world required an exclusive application in which all of them could meet, surrounded by multiple functionalities that would provide fun content and the emotional, not financial, gratification of winning. All the games in the Link King, Link Me, 88 Link, Bashiba range will be gradually added to this new application that will contain the essence of the games that have triumphed in so many casinos on all continents, but presented in a fun and entertaining environment. At Zitro Digital we are tremendously excited about the launch of this new application, which we plan to make during January”.
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Allwyn
UK High Court Rejects Legal Challenges Relating to the National Lottery Licence
On 17 April 2026, the UK High Court rejected in full the claims brought by The New Lottery Company Limited (TNLC) and Northern & Shell PLC (N&S) against the Gambling Commission in relation to the award of the Fourth National Lottery Licence.
In summary, the claims alleged that the Gambling Commission had wrongly awarded the Fourth National Lottery Licence to Allwyn, and that instead, TNLC should have won the competition. The claims also alleged that the Gambling Commission and Allwyn had entered into impermissible modifications to the Licence arrangements following the competition.
The lengthy trial of the claims took place in the High Court before Mrs Justice Joanna Smith between 9 October and 2 December 2025, with an additional day on 13 January 2026.
The High Court has now ruled in favour of the Gambling Commission on all of the claims, rejecting the allegations which had been made.
This is an important judgment for the future of The National Lottery. This judgment makes clear that the Gambling Commission ran a fair and robust competition to award the Fourth National Lottery Licence, and that none of the contested changes to the Licence, in the course of its implementation, were substantial or contrary to the relevant procurement regulations.
The judgment gives resounding support to Good Causes by enabling Allwyn, with oversight from the Commission, to continue with their plans of investment in The National Lottery without further distraction.
The National Lottery is one of the world’s largest lotteries and since launching in 1994, National Lottery players have collectively raised more than £52 billion for more than 670,000 Good Causes across the UK, transforming lives and contributing to the arts, sport, heritage and communities.
The post UK High Court Rejects Legal Challenges Relating to the National Lottery Licence appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.
ESG
Play’n GO publishes 2025 Sustainability Report with emissions and governance updates
Play’n GO has published its 2025 Sustainability Report, framing the year as a milestone as the supplier marks 20 years in the gaming industry. The report covers performance across four pillars—Players, Partners, People and Planet—and positions sustainability as tied to product design, operations, and partner expectations.
On climate reporting, the company said it has “achieved and exceeded” its long-term 90% reduction target for Scope 1 and 2 emissions, and reported a 69% absolute reduction in Scope 3 emissions versus its 2023 base year. Play’n GO also said its total material emissions for 2025 were kept below 500 MTCO2e.
The report also points to a move into land-based delivery. In 2025, Play’n GO said it launched its first land-based gaming solution in partnership with Genting UK, positioning the rollout as part of a “player-first, low-footprint approach” for regulated venues.
On responsible entertainment, the company said it continues to reject game mechanics it believes “compromise player trust or wellbeing,” and highlighted participation in discussions on digital wellbeing and cognitive health, including at the United Nations and G7. “We have always believed that great entertainment should be fun, safe and fair,” said Vanessa Björkbacka, Director of CSR at Play’n GO.
The report also outlines internal development and reporting infrastructure. Play’n GO said 43% of employees engaged in AI-related learning during 2025 and that average training time exceeded seven hours per employee globally. It added that reporting was further aligned to the UN Sustainable Development Goals and World Economic Forum Stakeholder Capitalism Metrics, alongside investment in “secure, AI-supported carbon data management.” “As expectations on transparency and accountability continue to rise, we see it as our responsibility to lead,” Björkbacka added.
The post Play’n GO publishes 2025 Sustainability Report with emissions and governance updates appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.
Africa
Incentive Games launches Mega Flight and Velocity with Hollywoodbets
Incentive Games has partnered with Hollywoodbets to roll out a multi-experience gaming suite in South Africa. Two Incentive Studios real-money titles, Mega Flight and Velocity, went live on Hollywoodbets’ platform on 7 April.
The launch marks Incentive Games’ entry into the South African market. The company said additional content is planned, including free-to-play games to follow as part of the next phase of the collaboration.
Ahmed Baker, Chief Commercial Officer at Incentive Games, said, “We’re delighted to partner with Hollywoodbets, the leading operator in South Africa, as we officially enter this exciting and fast-growing market. Launching Mega Flight and Velocity is just the beginning and we look forward to rolling out more of our real-money games and free-to-play portfolio to their players as part of our long-term plans in the region.”
Wayde Dorkin, Head of Product at Hollywoodbets, said, “We’re excited to welcome Incentive Games to Hollywoodbets as part of our ongoing commitment to bringing fresh, engaging and innovative content to our players. The launch of Mega Flight and Velocity introduces a new layer of interactive entertainment to our platform, and this partnership reflects our focus on working with leading global suppliers to enhance our gaming offering. We look forward to growing this collaboration and delivering even more compelling experiences to our customers.”
The post Incentive Games launches Mega Flight and Velocity with Hollywoodbets appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.
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