Latest News
ZITRO DIGITAL IS BORN
Zitro has announced a significant investment in Zitro Interactive, the business unit in charge of the digital distribution of Zitro games, which is renamed Zitro Digital.
Johnny Ortiz, Founder of Zitro, justifies the bet on Zitro Digital saying that “the Covid-19 pandemic has acted as a catalyst for technological change, accelerating the adoption of e-commerce by consumers of all demographics, and therefore, also of online gaming. On the other hand, many land-based gaming operators around the world have discovered in online gaming not only a source of income, complementary to their activity, but also a means of maintaining relationships with their clients during the long and hard months that they have been closed. At Zitro we couldn’t stop meeting this new demand that comes from both end consumers and our traditional clients, the land-based casino operators, who need to offer online gaming to generate resources as well as to stay close to their customers. ”
Zitro Digital is going to offer online gaming operators not only the reputed video bingo games that have historically made Zitro great, but it is also going to make Link King, Link Me, 88Link and many more video slot games which are extremely popular and recognized in many casinos, available to them. The favorite games of the customers of the land-based casinos will not only be in the physical casino, but will also be available to the players at any time, accessible through their mobile, tablet or computer.
Sebastián Salat, CEO of Zitro, says that “it has taken us a while to deploy our games, such as Link King, Link Me, or 88 Link at the casinos of the world, but today our games are brands of recognized prestige, true stars, celebrities, in casinos of any geography, with enormous power to drive demand. Starting in January 2021 we will be able to make our famous progressive games, which are synonymous to success, at the disposal of online casino operators who wish to offer their customers the best”.
But Zitro Digital is also going to expand its offer in the social gaming segment, in which, to date, the company had been operating two applications: World of Bingo, exclusively dedicated to video bingo games, and Let’s Win Up, which offers video bingo games and video slots.
Enric Pedró, Director of Social Gaming at Zitro Digital, affirms that “the unstoppable success of Zitro’s progressive games in the world required an exclusive application in which all of them could meet, surrounded by multiple functionalities that would provide fun content and the emotional, not financial, gratification of winning. All the games in the Link King, Link Me, 88 Link, Bashiba range will be gradually added to this new application that will contain the essence of the games that have triumphed in so many casinos on all continents, but presented in a fun and entertaining environment. At Zitro Digital we are tremendously excited about the launch of this new application, which we plan to make during January”.
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Brand Partnerships
Midnite signs as Middlesbrough FC principal partner for 2026/27 season
Midnite has agreed a partnership with Middlesbrough FC that will see the UK bookmaker become the club’s principal partner and front-of-shirt sponsor for the 2026/27 campaign, which Middlesbrough describes as its landmark 150th season.
The companies announced the deal alongside a fan activation at Riverside Stadium on Thursday, July 9, branded “This Season’s On Us”. The initiative offered supporters prizes including 2026/27 season tickets, 2026/27 shirts, match tickets, or a £25 club shop voucher, with fans required to answer Middlesbrough trivia and complete a football challenge.
Middlesbrough former players Craig Hignett and David Wheater attended the event, and, according to the company, took bonus attempts on behalf of participants who missed out.
Andrew Mook, Midnite’s Head of Brand Marketing, said:
“Middlesbrough have a storied history and we’re delighted to announce this partnership during such a monumental year with the club celebrating their 150th anniversary.
“It was great to see so many Middlesbrough fans at the “This Season’s On Us” activation, we hope they enjoyed taking part and meeting club legends, with David Wheater hitting top bins on several occasions and allowing fans to win big with season tickets.
“We can’t wait to get to Riverside Stadium in August to kick-off a new season and we’re excited to say that we have plenty of new and captivating campaigns planned.”
Lee Fryett, Middlesbrough FC Chief Commercial Officer, added:
“We’re delighted to welcome Midnite as our new Principal Partner.
“We’re looking forward to working closely with Midnite to develop engaging campaigns, content and unique experiences that bring our fans even closer to the club.
“We’re confident this partnership will provide real value for our supporters while supporting our ambitions both on and off the pitch.”
The post Midnite signs as Middlesbrough FC principal partner for 2026/27 season appeared first on EE Gaming | Global iGaming & Tech Intelligence Hub.
AGCO
ThrillTech secures AGCO supplier licence for Ontario launch
ThrillTech has been awarded a Gaming-Related Supplier licence by the Alcohol and Gaming Commission of Ontario (AGCO), clearing the company to launch in Ontario’s regulated market.
The licence allows ThrillTech to deploy its opt-in side bet jackpots technology with regulated online casino, sports betting and lottery operators across the province.
Benjamin Bradtke, Co-Founder of ThrillTech, said: “Securing our AGCO licence is a major step in our mission to transform how jackpots are delivered at scale across regulated markets. This latest certification is testament to our robust technology and trusted compliance frameworks, allowing us to continue our global growth trajectory. We are thrilled to bring our proven, compliant jackpot technology to Ontario, empowering locally licensed operators to uplift revenue without cannibalising existing spend.”
The company said its “ThrillPots” mechanics sit as an independent, player-funded side bet and do not alter the underlying game’s return-to-player mathematics.
ThrillTech said the Ontario approval enables its existing multinational partners that also operate in the province to launch its side bet jackpots locally, while it also holds talks with potential new operator partners. The company lists its regulated footprint as including the United Kingdom, Sweden, the Netherlands, Romania, Malta, Gibraltar, Brazil and Peru.
The post ThrillTech secures AGCO supplier licence for Ontario launch appeared first on EE Gaming | Global iGaming & Tech Intelligence Hub.
AGCO
ThrillTech wins AGCO supplier licence to enter Ontario market
ThrillTech said it has been awarded a Gaming-Related Supplier licence by the Alcohol and Gaming Commission of Ontario (AGCO), clearing the company to offer its side-bet jackpot technology to regulated online casino, sports betting, and lottery operators in Ontario.
Benjamin Bradtke, Co-Founder of ThrillTech, said: “Securing our AGCO licence is a major step in our mission to transform how jackpots are delivered at scale across regulated markets. This latest certification is testament to our robust technology and trusted compliance frameworks, allowing us to continue our global growth trajectory. We are thrilled to bring our proven, compliant jackpot technology to Ontario, empowering locally licensed operators to uplift revenue without cannibalising existing spend.”
The company said its ThrillPots product lets operators add player-funded, opt-in side-bet jackpots on top of existing games, without changing gameplay or the underlying return-to-player (RTP) calculations. ThrillTech positions the mechanic as a way to drive incremental engagement and revenue.
ThrillTech said the Ontario licence enables existing multinational partners that also operate in the province to roll out ThrillTech-powered jackpots locally, and added it is in discussions with potential new operator partners. The company listed other regulated jurisdictions it serves as the United Kingdom, Sweden, the Netherlands, Romania, Malta, Gibraltar, Brazil, and Peru.
The post ThrillTech wins AGCO supplier licence to enter Ontario market appeared first on Americas iGaming & Sports Betting News.
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