Canada
EVERTON SECURES FIRST COMMERCIAL PARTNER IN COLOMBIA WITH RUSHBET.CO
Everton Football Club has further expanded its international partnership portfolio by signing up Colombia’s Rushbet.co in its first commercial deal in the South American country
The multi-year agreement will see the gaming brand become Everton’s ‘Official Betting Partner in Colombia’.
Everton’s players will feature in a new Rushbet.co TV advertising campaign, set to run across all of Colombia’s major broadcast channels in the first quarter of 2021.
The partnership sees Everton continue to build on the Club’s growing profile in South America, most notably in Colombia, with national heroes James Rodriguez and Yerry Mina key players in the Toffees’ squad.
Rushbet.co branding will be visible across the Club’s online platforms on matchdays, in line with age and territory restrictions, and the company will have access to imagery of the Everton squad in their commercial matchday creative assets. The company’s branding will appear on the Everton website, which is also available in Spanish.
Founded in 2018, Rushbet.co offices heads are in Bogota – where Everton famously lit up the Colpatria Tower, the tallest building in Colombia, in blue with the number 19 to celebrate James Rodriguez’s arrival at the Club.
Everton fever has since gripped Colombia with an upsurge in sales of merchandise, significant media interest in the Club, record audiences for Premier League fixtures, an exponential increase in website traffic on a weekly basis and a rush to follow the Club’s recently launched Spanish-language social media channel (@EvertonESP).
Alan McTavish, Commercial Director at Everton, said: “Our new deal with Rush Street Interactive Colombia and its brand, which includes the Club featuring in a national television advertising campaign, shows the significant inroads we have made in South America and is part of our wider international growth strategy. Rushbet.co is a new but dynamic and ambitious brand with lots of potential for growth. This new partnership will offer even more visibility to Everton in Colombia and allow us to work together to deliver maximum exposure, while offering an official betting service to our growing fanbase in South America.”
The Rushbet.co gaming platform covers all European and South American football leagues, cycling – which is extremely popular in Colombia – basketball, volleyball, tennis, NFL as well as a wide array of Online casino games. Owned by Rush Street Interactive (RSI), Rushbet.co makes RSI the first US-based company to open a online gaming website in Colombia and South America.
Omar Calvo, General Manager at Rushbet.co, said: “We are thrilled to announce this partnership with Everton Football Club, capitalising on their huge growth in Colombia.
“We are proud that our first partnership in the Premier League is with Everton Football Club, and that we have become the Club’s first Colombian partner, as they seek to expand in the South American market. The English Premier League and the Everton brands are extremely powerful, and we believe that having two of our most beloved Colombians on their main team makes it stronger. Rushbet.co is ready to start one of the most exciting sponsorship journeys of 2021, offering our players a real and direct connection with one of the best soccer leagues on the planet.”
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Alberta
Peter & Sons launches full game portfolio in Alberta
Peter & Sons has launched in Alberta with its full game portfolio, extending the Barcelona-based iGaming studio’s North American expansion.
The company said the Alberta rollout brings its complete catalogue to a market it described as “one of Canada’s most closely watched,” as the province continues to develop its regulated online gaming framework.
Peter & Sons said Alberta players will have access to titles including Barbarossa: Dragon Empire, The Soapranos and Greedy Alice.
Lauryn Duncan, Head of Sales at Peter & Sons, said: “Alberta is an exciting new market for Peter & Sons and an important step in our North American growth. Launching with our full portfolio gives us the chance to introduce the complete Peter & Sons experience from day one, from the art and characters to the mechanics and worlds that define our games. It is a market with strong potential, and we are proud to bring our games to players there.”
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Alberta
Peter & Sons Enters Alberta with Full Game Portfolio
Innovative iGaming studio Peter & Sons has entered Alberta with its full game portfolio, marking another major step in the studio’s regulated North American expansion.
The launch brings Peter & Sons’ complete catalogue to one of Canada’s most closely watched iGaming markets, as Alberta continues to develop its regulated online gaming framework. Following the growth of Ontario’s regulated model, Alberta represents an important new chapter for suppliers looking to build long-term presence across Canada.
Alberta offers a strong opportunity for Peter & Sons, combining a clear regulatory direction with a growing appetite for high-quality digital casino content. Players in the province will gain access to the studio’s full portfolio, from visually distinctive slots and recognizable characters from games like Barbarossa: Dragon Empire, The Soapranos, Greedy Alice and many others.
Renowned for its creative direction and distinctive approach to game development, Peter & Sons continues to expand across regulated markets worldwide. The Alberta entry reflects the studio’s commitment to growing its North American footprint while bringing its complete catalogue to markets where originality, performance, and player engagement all matter.
Lauryn Duncan, Head of Sales at Peter & Sons, said: “Alberta is an exciting new market for Peter & Sons and an important step in our North American growth. Launching with our full portfolio gives us the chance to introduce the complete Peter & Sons experience from day one, from the art and characters to the mechanics and worlds that define our games. It is a market with strong potential, and we are proud to bring our games to players there.”
The post Peter & Sons Enters Alberta with Full Game Portfolio appeared first on Americas iGaming & Sports Betting News.
Alberta
Gaming Corps goes live with bet365 in Alberta on day one of regulated market
Gaming Corps has launched its online casino content with bet365 in Alberta on the first day of the province’s regulated market opening on 13 July 2026, while also expanding its content distribution with the operator in Ontario and Spain.
The Sweden-based game developer said it is among the first wave of studios fully certified for Alberta’s newly regulated market. Gaming Corps will support bet365’s Alberta entry with more than 50 games at launch, spanning Slots, Table, Plinko, Mine Games and Instant Blitz.
As part of the expanded partnership, Gaming Corps said bet365 will also gain access to its football-themed titles, including Penalty Champion: Goals to Glory, and its 3 Pigs franchise, including 3 Pigs of Olympus, 3 Pigs of Olympus 2: Rise of the DemiHog, and 3 Pigs of the Caribbean.
The rollout also includes Gaming Corps’ Low RTP Blackjack titles, which the company said are designed around 93.57% RTP and approximately 6% operator hold, with flexible branding options and side-bet mechanics.
Graham Greensmith, Chief Commercial Officer at Gaming Corps, said: “Extending our partnership with bet365 across Spain, Ontario and Alberta is a major moment for Gaming Corps, but Alberta is the real statement here. Going live with bet365 from day one reflects the work our teams have put into certification, onboarding and ensuring we can move quickly and confidently with major operator partners.
“As one of the earliest studios ready for Alberta, we’ll be bringing more than 50 titles to the province. That breadth matters, because it gives operators like bet365 a single partner across multiple verticals, with content designed to support acquisition, engagement and retention across different player segments. Spain and Ontario are also important regulated markets for us and expanding with a global operator of this scale highlights how far Gaming Corps has come in a short period of time.”
Richard Graham, Associate VP of Gaming at bet365at bet365 said: “Gaming Corps has become a valuable content partner, combining recognisable game identities with formats that add variety across our casino offering. We are pleased to extend the partnership into Spain, Ontario and Alberta, with the Alberta launch particularly important as part of our day-one commitment to the market.
“Expanding the relationship across multiple territories in a relatively short period reflects the strength of the collaboration, as well as the Gaming Corps team’s clear product direction, commitment and continued development as a game vendor. We look forward to giving players access to a wide-ranging portfolio from the moment the market opens.”
The post Gaming Corps goes live with bet365 in Alberta on day one of regulated market appeared first on Americas iGaming & Sports Betting News.
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