Central Europe
Yggdrasil enters into Switzerland and strikes content partnership deal with Grand Casino Luzern
Yggdrasil, the leading worldwide publisher of online gambling content, has struck a distribution deal for its games portfolio to go live in Switzerland with leading operator Grand Casino Luzern’s brand mycasino.ch.
The operator’s customers will have access to Yggdrasil’s innovative and thrilling slots content, including, but not limited to, newly-released Syncronite Splitz, Hyperburst, and Valley of the Gods 2, as well as titles from the growing YG Masters program portfolio.
Yggdrasil’s YG Masters program enables leading independent studios to develop and distribute high-quality content using Yggdrasil’s global network and advanced technology.
After the new Swiss gambling regulation came into effect in 2019, land-based casino operator Grand Casino Luzern rapidly become the leading online operator in the country with its brand mycasino.ch.
Björn Krantz, Chief of Global Market Operations at Yggdrasil, said: “We are thrilled to enter Switzerland in collaboration with Grand Casino Luzern. Our market entry is yet another milestone achievement and shows our organisational strength to deliver on our business strategy and our commitment to expanding our footprint into high-value regulated markets.
“We are excited to add our games to Casino Luzern’s existing offering and to be able to reach more players with our ever-expanding portfolio of innovative and exciting content. Both parties are now working on the planning for a successful launch to take place soon.”
Wolfgang Bliem, CEO at Grand Casino Luzern, said: “Yggdrasil is a market-leading slot supplier with a library of renowned titles that stand the test of time as well as new and thrilling titles that never fail to impress. We are delighted to soon be able to offer their best in class games portfolio to our entire network of players and we look forward to a very successful collaboration.”
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