Latest News
Alliance To Let Fans Choose Which GameThey Pick Up A Roster In When $ALL Fan Token Launches On December 11th
QUICK TAKE
- The Alliance $ALL Fan Token will go on sale on blockchain-based fan voting and rewards app Socios.com on Friday December 11th at 13:00 CET.
- Fan Token benefits include the right to influence organisation decisions in exclusive polls. $ALL Fan Token holders will be able to take part in the first poll to choose which game Alliance picks up a team in straight away. Fans will have the opportunity to vote for Chess, Rocket League and StarCraft II.
- 5 million $ALL Fan Tokens have been created, with 150,000 available on Socios.com in the initial sale at $1. 50,000 will be available on tokenized sports exchange Chiliz.net. The sale will be open for a maximum of 2 weeks.
- Fan Token owners can also connect with other fans in Socios Chat, access exclusive organisation and sponsor-related promotions, enjoy VIP rewards and take part in games, competitions and quizzes on the app.
Team Alliance have announced that their $ALL Fan Token will go on sale on blockchain-based fan voting and rewards app Socios.com on Friday December 11th at 13:00 CET.
$ALL Fan Tokens will be priced at $1 each with 150,000 of the initial supply to be made available in the initial sale on Socios.com. A further 50, 000 Fan Tokens will be available on Chiliz.net — the world’s first tokenised sports exchange.
$ALL Fan Tokens will give owners many benefits, including the chance to directly influence organisation decisions in exclusive polls, starting with the first groundbreaking poll where fans will be asked to choose which game Alliance picks up a team in next. Fans will be able to choose between Chess, RCLS and StarCraft II in the opening poll.
$ALL Fan Token holders will be able to influence multiple decisions on Socios.com and access other benefits and engagement opportunities through the app, including the chance to connect with other fans in Socios Chat. Fans can also look forward to VIP rewards, exclusive organisation and sponsor related promotions, in-app games and competitions and the chance to be crowned the number one fan in their region/country through an in-app leaderboard.
The $ALL Fan Token sale will be the third in a series of six Fan Token offerings in six days on Socios.com, with fellow esports organisation NAVI set to launch their Fan Token too. Football clubs STVV of Belgium, Swiss side BSC Young Boys, Turkish outfit İstanbul Başakşehir and Novara Calcio of Italy will all also launch Fan Tokens on the app.
Socios.com Fan Token partners also include esports organisations Team Heretics and OG as well as major soccer clubs FC Barcelona, Paris Saint-Germain and Juventus. Socios.com also has a global fan engagement partnership with MMA giants UFC, while fellow MMA organisation the Professional Fighters League (PFL) will launch a Fan Token in early 2021.
Jonathan ‘Loda’ Berg of Team Alliance said, “When we decided to work together with Socios.com and create our own fan token we knew that we wanted to offer polls that led to decisions that really mattered.
“That is why we will make it interesting from day 1 by letting our fans pick our next esports division. Chess, as it’s the sport closest to a video game. Starcraft II, because it’s where our organisation has much of our roots. Finally, Rocket League is one of the fastest growing esports titles out there with a very passionate competitive scene.
“I’m extremely happy to be able to do this together with Socios.com and I am looking forward to seeing the results of your choices.”
Alexandre Dreyfus, CEO and founder of Chiliz and Socios.com, said: “Wow. Congratulations to Alliance on making history with this epic first poll.
“Allowing fans to choose which game to pick up a team in is unprecedented in esports and I’m sure fans of Alliance will respond very positively to this poll and the numerous other benefits they’ll be able to access as Fan Token holders, including VIP rewards, chat forums, games and exclusive promotions.”
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Brand Partnerships
Midnite signs as Middlesbrough FC principal partner for 2026/27 season
Midnite has agreed a partnership with Middlesbrough FC that will see the UK bookmaker become the club’s principal partner and front-of-shirt sponsor for the 2026/27 campaign, which Middlesbrough describes as its landmark 150th season.
The companies announced the deal alongside a fan activation at Riverside Stadium on Thursday, July 9, branded “This Season’s On Us”. The initiative offered supporters prizes including 2026/27 season tickets, 2026/27 shirts, match tickets, or a £25 club shop voucher, with fans required to answer Middlesbrough trivia and complete a football challenge.
Middlesbrough former players Craig Hignett and David Wheater attended the event, and, according to the company, took bonus attempts on behalf of participants who missed out.
Andrew Mook, Midnite’s Head of Brand Marketing, said:
“Middlesbrough have a storied history and we’re delighted to announce this partnership during such a monumental year with the club celebrating their 150th anniversary.
“It was great to see so many Middlesbrough fans at the “This Season’s On Us” activation, we hope they enjoyed taking part and meeting club legends, with David Wheater hitting top bins on several occasions and allowing fans to win big with season tickets.
“We can’t wait to get to Riverside Stadium in August to kick-off a new season and we’re excited to say that we have plenty of new and captivating campaigns planned.”
Lee Fryett, Middlesbrough FC Chief Commercial Officer, added:
“We’re delighted to welcome Midnite as our new Principal Partner.
“We’re looking forward to working closely with Midnite to develop engaging campaigns, content and unique experiences that bring our fans even closer to the club.
“We’re confident this partnership will provide real value for our supporters while supporting our ambitions both on and off the pitch.”
The post Midnite signs as Middlesbrough FC principal partner for 2026/27 season appeared first on EE Gaming | Global iGaming & Tech Intelligence Hub.
AGCO
ThrillTech secures AGCO supplier licence for Ontario launch
ThrillTech has been awarded a Gaming-Related Supplier licence by the Alcohol and Gaming Commission of Ontario (AGCO), clearing the company to launch in Ontario’s regulated market.
The licence allows ThrillTech to deploy its opt-in side bet jackpots technology with regulated online casino, sports betting and lottery operators across the province.
Benjamin Bradtke, Co-Founder of ThrillTech, said: “Securing our AGCO licence is a major step in our mission to transform how jackpots are delivered at scale across regulated markets. This latest certification is testament to our robust technology and trusted compliance frameworks, allowing us to continue our global growth trajectory. We are thrilled to bring our proven, compliant jackpot technology to Ontario, empowering locally licensed operators to uplift revenue without cannibalising existing spend.”
The company said its “ThrillPots” mechanics sit as an independent, player-funded side bet and do not alter the underlying game’s return-to-player mathematics.
ThrillTech said the Ontario approval enables its existing multinational partners that also operate in the province to launch its side bet jackpots locally, while it also holds talks with potential new operator partners. The company lists its regulated footprint as including the United Kingdom, Sweden, the Netherlands, Romania, Malta, Gibraltar, Brazil and Peru.
The post ThrillTech secures AGCO supplier licence for Ontario launch appeared first on EE Gaming | Global iGaming & Tech Intelligence Hub.
AGCO
ThrillTech wins AGCO supplier licence to enter Ontario market
ThrillTech said it has been awarded a Gaming-Related Supplier licence by the Alcohol and Gaming Commission of Ontario (AGCO), clearing the company to offer its side-bet jackpot technology to regulated online casino, sports betting, and lottery operators in Ontario.
Benjamin Bradtke, Co-Founder of ThrillTech, said: “Securing our AGCO licence is a major step in our mission to transform how jackpots are delivered at scale across regulated markets. This latest certification is testament to our robust technology and trusted compliance frameworks, allowing us to continue our global growth trajectory. We are thrilled to bring our proven, compliant jackpot technology to Ontario, empowering locally licensed operators to uplift revenue without cannibalising existing spend.”
The company said its ThrillPots product lets operators add player-funded, opt-in side-bet jackpots on top of existing games, without changing gameplay or the underlying return-to-player (RTP) calculations. ThrillTech positions the mechanic as a way to drive incremental engagement and revenue.
ThrillTech said the Ontario licence enables existing multinational partners that also operate in the province to roll out ThrillTech-powered jackpots locally, and added it is in discussions with potential new operator partners. The company listed other regulated jurisdictions it serves as the United Kingdom, Sweden, the Netherlands, Romania, Malta, Gibraltar, Brazil, and Peru.
The post ThrillTech wins AGCO supplier licence to enter Ontario market appeared first on Americas iGaming & Sports Betting News.
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