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Booongo prepares for Germany entry with Ously Games social casino partnership

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Booongo, the global online slots developer, has secured a deal to launch its portfolio of slot titles with German social casino operator, Ously Games.

As part of the agreement, all of Booongo’s free-to-play games will be made available on Ously’s social casino brand, Spinarena, including the developer’s growing collection of Hold and Win titles, such as Beast Saga, 15 Dragon Pearls and Super Marble.

This new partnership marks an important move in Booongo’s ambitions to gain a strong foothold within Germany, as the company prepares itself to launch real-money gaming content when the newly-regulated market opens in 2021.

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Entering Germany with Ously Games highlights the worldwide appeal of Booongo’s games, with its content live across multiple territories including Asia, Europe and South America.

Sebastian Damian, Commercial Director at Booongo, said: “With Germany all set to embrace legalised online gaming in 2021, we’ve put ourselves in the perfect position to penetrate the market by partnering with Ously Games and its social casino brand Spinarena.

“While we’re busy preparing our real-money games to meet the strict regulatory requirements of the market, launching with Spinarena will enable us to gain a deeper understanding of player behaviour and continue with our impressive growth that we’ve experienced throughout 2020.”

Jochen Martinez, Chief Marketing Officer of Ously Games, said: “Spinarena continues to attract the industry’s biggest slot developers and we’re delighted to be adding Booongo’s thrilling slot content to our library.

“Offering players new and exciting content is the key to success and Booongo’s portfolio will provide players with immersive experiences that they can’t find anywhere else. We look forward to a very rewarding relationship with the company.”

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NOVOMATIC once again honored with the “Business Superbrands Austria Award”

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The world’s largest independent brand evaluation organization, Business Superbrands Brand Council, has once again recognized NOVOMATIC as one of Austria’s strongest brands for the year 2024/2025.

The prestigious award is given to brands that have built up an outstanding image in their market segment and clearly stand out from their competitors. After a pre-selection by the credit rating service provider Bisnode D&B, an independent panel of experts decides on the awarding of the title. NOVOMATIC’s exceptional brand strength and innovative power were convincing and underlined our success on both the domestic and international markets.

Stefan Krenn, Executive Board Member of NOVOMATIC AG, accepted the award from András Wiszkidenszky, Superbrands Regional Director, and emphasized: “This award underlines our strong market position and the continuous pursuit of innovation and excellence in the international gaming industry. At the same time, it is a sign of appreciation for the extraordinary commitment of our employees, who contribute to the success of the NOVOMATIC brand every day.”

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András Wiszkidenszky added: “The Superbrand award underlines the economic appeal of the NOVOMATIC brand. Congratulations on the outstanding brand management and strong positioning that have made NOVOMATIC one of the strongest brands in Austria.”

The post NOVOMATIC once again honored with the “Business Superbrands Austria Award” appeared first on European Gaming Industry News.

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DSWV further expands its network: performanceLiebe and Kerberos Compliance become new partners

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The German Sports Betting Association (DSWV) is pleased to announce the addition of two new partners as of December 2024: performanceLiebe and Kerberos Compliance. With this step, the association is underlining its commitment to an innovative and future-oriented sports betting industry.

“We are very pleased that performanceLiebe and Kerberos Compliance have joined.”says DSWV President Mathias Dahms.

“Both companies ideally complement our partner network and offer our members valuable services. With their expertise, we can further strengthen the competitiveness of the German sports betting industry.”

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Rainer Naranjo, Managing Director of performanceLiebe emphasizes: “We see the collaboration with the DSWV as a great opportunity to use our expertise in link building for the sports betting industry. Through targeted search engine optimization measures and the creation of relevant backlinks, we can help to increase the visibility of DSWV members.”

Christian Tsambikakis, Managing Director of Kerberos Compliance, adds: “Compliance with the complex money laundering regulations is of central importance for companies in the sports betting industry. We look forward to contributing our expertise to the cooperation with the DSWV and helping its members to meet their compliance requirements even more efficiently and reliably.”

performanceLiebe is the leading link building agency since 2009 with more than 200,000 link sources in over 50 countries, specializing in the sports betting industry. With innovative link building strategies, performanceLiebe ensures more traffic and higher rankings in the search engines.

Kerberos Compliance is a leading provider of compliance solutions that helps companies meet the complex requirements of the Anti-Money Laundering Act and the GDPR. With customized solutions and in-depth industry knowledge, Kerberos Compliance ensures maximum security and transparency.

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Dr. Dorian Freudenreich is the new Vice President Business LOTTO24 and designated member of the Management Board of LOTTO24 AG

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Dr. Dorian Freudenreich is the new Vice President Business LOTTO24 and thus responsible for the entire lottery brokerage business of the ZEAL group in Germany. Freudenreich reports directly to ZEAL CEO Helmut Becker. In his position, he will be responsible for the operational management and financial performance of the two end customer brands LOTTO24 and Tipp24 as well as their strategic development. Freudenreich will also become a member of the Management Board of LOTTO24 AG with effect from 1 January 2025.

With Freudenreich, ZEAL has hired a founder and e-commerce expert with many years of experience. Before joining ZEAL, Freudenreich was head of German sales and data management at the pan-European online pharmacy Atida. Prior to that, he founded and managed the start-up Apparently Different. After completing his doctorate, Freudenreich began his career as a management consultant at McKinsey.

“I am grateful for ZEAL’s trust and am looking forward to the challenge,” says Dorian Freudenreich. “Lottery brokerage in Germany is by far ZEAL’s most important business segment. LOTTO24 and Tipp24 are two strong end customer brands with a lot of potential for further growth. My focus will be on continuously developing the performance of the business of both brands together with the team and promoting strategic potential in lottery brokerage in Germany.”

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“Dorian Freudenreich has both founding experience and extensive knowledge in the holistic management of established e-commerce businesses,” says Helmut Becker, CEO of ZEAL. “Managing strong brands such as LOTTO24 and Tipp24 and strategically developing their business requires a great deal of experience and operational knowledge. We are delighted to have found the ideal person in Dorian to help our lottery brokerage in Germany achieve even stronger growth.”

The post Dr. Dorian Freudenreich is the new Vice President Business LOTTO24 and designated member of the Management Board of LOTTO24 AG appeared first on European Gaming Industry News.

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