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B2B marketing platform provider BlueRibbon Software has announced a new partnership with Optimove, the leading CRM Marketing solution in the gaming space. As part of the agreement, BlueRibbon will build a seamless, out-of-the-box integration with Optimove, enabling Optimove users to create custom jackpot campaigns, increasing player engagement, loyalty, and retention.

Optimove provides gaming operators with an advanced technology suite, enabling them to scale their CRM Marketing by creating, orchestrating, measuring, and optimizing player-led journeys. BlueRibbon’s integration with Optimove complements Optimove’s offering by enhancing the jackpot promotions and incentives operators can provide to their player base.

BlueRibbon’s marketing engagement platform gives operators the ability to differentiate their brands from the competition by creating unique jackpot campaigns that resonate with each customer segment, driving players into action and incentivizing them throughout the customer lifecycle.

“We are thrilled to partner with an industry leader like Optimove as we share their vision of providing operators with best-in-class marketing solutions that deliver real and unique value. In the current environment, iGaming operators are constantly seeking out new ways to capture players’ attention, and we believe that our jackpot solution will deliver in spades. With BlueRibbon, operators can further take advantage of the player data they have, to deliver personalized marketing campaigns that keep the player experience fresh and exciting through attainable winnings,” said Dan Fischer, BlueRibbon’s Co-founder and CMO.

Of the partnership, Yuval Shefler, VP Strategic Partnerships at Optimove, said, “BlueRibbon’s gamification solution is a great complement to our platform. Their innovative approach to jackpot marketing campaigns will allow our users to build smarter, more effective jackpot promotions that are uniquely tailored to every player’s behaviors and preferences. We always aspire to expand the value we bring for our clients, whether it is developing new product capabilities or partnering with leading solution providers, as is the case with BlueRibbon.”

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