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Gaming Innovation Group to expand partnership with K.A.K. DOO with online and retail sportsbook deal

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Gaming Innovation Group Inc. (GiG) has today signed a long-term agreement with existing
casino client K.A.K. DOO Skopje, hospitality, tourism and services company (K.A.K.) for the provision of GiG’s sportsbook, including online, over the counter (OTC), omnichannel and on premise sport solution to launch both their digital and land-based sports betting operation in the regulated North Macedonian market.

K.A.K. and Gaming Innovation Group signed a long-term agreement in September this year for the provision of GiG’s platform, frontend solution and managed services to power K.A.K.’s digital casino transformation. Today’s additional agreement follows K.A.K. ‘s decision to enter into Macedonia’s growing sports betting market under their own license, allowing up to an initial 25 physical sites across the country as well as online operations.

Gaming Innovation Group will provide K.A.K. with its end-to-end sportsbook, delivering an online offering as well as a physical offering through GiG’s over the counter, omnichannel retail solution. Through GiG’s partnership with Betgenius, end-to-end live data, trading and risk management services will also be delivered as part of the agreement. This allows K.A.K. to offer its customers official sports betting content from over 300 competitions including the English Premier League, Serie A and EuroLeague basketball.

The agreement is based on a combined fixed fee and revenue share structure.The sports offering is expected to go-live in Q2, 2021, and is expected to make a positive contribution to GiG’s revenues from H2 2021 onwards.

Ognjan Cigovski, Chief Executive Officer of  K.A.K. DOO Skopje says: “Our recent decision to expand into both the retail and online sportsbook market was a natural step for us, building on our successful land-based casino activities and we see it as a very exciting proposition. We can now offer our customers a full suite of products across multiple locations as well as online. We are excited to partner with GiG on this venture who’s product and service offering were a great fit for what we want to achieve in the local Sportsbook space”

Richard Brown, Chief Executive Officer of GiG says, “I am very pleased to expand our partnership with K.A.K, they have secured a local sports betting license and have exciting growth plans which are highly complementary to their existing premier retail casino presence in the country. By adding our online and OTC sportsbook technology offering to the online casino also powered by GiG, K.A.K’s end users will have a seamless end-to-end experience. We are very much looking forward to working with them to deliver a great product to the local market.”

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Amusnet

Amusnet Strengthens its Position Among Bulgaria’s Leading Employers in ICAP CRIF Ranking

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Amusnet has once again been recognised among Bulgaria’s leading employers, securing a place in the prestigious ICAP CRIF “Leading Employers in Bulgaria 2026” ranking.

The company is ranked among the Top 500 private employers in Bulgaria, reaffirming its position as one of the country’s fastest-growing and most successful technology companies. According to the ranking, Amusnet has achieved an impressive 14.29% year-on-year workforce growth.

The recognition comes as a testament to Amusnet’s sustained business expansion, strong employer brand and continued investment in talent development. Over the past year, the company has expanded its teams across multiple functions, supporting the growing demand for its gaming products and technology solutions in regulated markets worldwide.

Beyond its workforce growth, the ranking highlights Amusnet’s outstanding business performance, reflecting the strength of its business model, operational excellence and long-term strategic vision.

The annual ICAP CRIF “Leading Employers in Bulgaria” publication recognises the country’s largest private-sector employers based on official workforce data and serves as one of the most respected benchmarks for business performance and employment contribution in Bulgaria.

Being included among Bulgaria’s leading employers underscores Amusnet’s commitment to creating a dynamic and inspiring workplace where collaboration, and professional growth thrive. The company continues to attract highly skilled talent while fostering a culture that empowers employees to develop their talent.

As Amusnet continues its international expansion, this recognition further validates the company’s role as a key contributor to Bulgaria’s technology ecosystem and one of the country’s most influential employers.

The post Amusnet Strengthens its Position Among Bulgaria’s Leading Employers in ICAP CRIF Ranking appeared first on EE Gaming | Global iGaming & Tech Intelligence Hub.

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Balkans

Kiron Interactive rolls out Fans World Cup with MaxBet Serbia

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The football-themed virtual sports title is built on Kiron’s GOAL Premier engine and adds new betting markets to MaxBet’s Serbia offering.

Kiron Interactive has launched its Fans World Cup virtual football game with MaxBet Serbia, expanding its footprint in the country’s regulated market.

The title is built on Kiron’s GOAL Premier engine and features short-format virtual matches themed around international football. Kiron said the product includes broadcast-style visuals and a range of betting markets.

Steven Spartinos, Co-CEO of Kiron Interactive, said: “Football continues to be the most popular sport across Europe, and Fans World Cup was developed to capture the passion and excitement of the World Cup currently taking place in the USA. We are delighted to see the game launch with MaxBet Serbia, a valued partner that shares our commitment to delivering high quality entertainment . This launch represents another important step in expanding the reach of our proprietary games portfolio across key regulated markets.”

Zeljka Jevic, Virtual Games Manager at MaxBet added: “We are always looking for innovative content that resonates with our players and strengthens our offering. Fans World Cup delivers a fresh take on virtual football, combining high quality visuals and a format that reflects the excitement of the international competition. This launch reinforces our successful partnership with Kiron and our shared commitment to delivering premium entertainment experiences to our players.”

Kiron said Fans World Cup offers football betting markets including full time result, correct score, goalscorers and card outcomes. The supplier framed the MaxBet rollout as part of its wider strategy to grow distribution of proprietary virtual sports content through operator partnerships in regulated markets.

The post Kiron Interactive rolls out Fans World Cup with MaxBet Serbia appeared first on EE Gaming | Global iGaming & Tech Intelligence Hub.

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Balkans

EGT Digital signs sponsorship deal with CSKA Sofia

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The supplier says the partnership supports the club and aligns with its growing focus on sports betting via its Sportsbook platform.

EGT Digital has signed a sponsorship partnership with Bulgarian football club CSKA Sofia, with the companies positioning the deal as a long-term collaboration.

“Sport has the unique ability to unite communities, inspire future generations, and create opportunities for personal growth,” said Vladimir Dokov, CEO of EGT Digital. “Our partnership with CSKA Sofia reflects our long-term commitment to supporting initiatives that have a meaningful impact. We are proud to stand behind a club with such a rich history and strong dedication to developing talent.”

Vangel Vangelov, CEO of CSKA, said: “Partnering with an internationally recognized brand like EGT Digital is a strategic opportunity that will support CSKA’s continued development and help us achieve our long-term objectives. It is also a testament to the club’s importance in society and its role as a true social phenomenon. We are delighted to welcome EGT Digital as a partner that shares our vision for a sustainable, long-term collaboration in support of such a socially significant sector as sport.”

EGT Digital also tied the sponsorship to its sportsbook business, citing its Sportsbook platform as part of the company’s growing presence in the sports sector. The supplier said the product is designed for operators and offers technology-led features, coverage and customization options.

Financial terms, contract length, and sponsorship asset details were not disclosed.

The post EGT Digital signs sponsorship deal with CSKA Sofia appeared first on EE Gaming | Global iGaming & Tech Intelligence Hub.

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