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Audiomob Helping Kwalee to Up Its Game

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Kwalee puts monetisation experience on par with UX with AudioMob’s brand new rewarded audio ad format

Kwalee, a leading UK publisher of hyper casual games will inject new spice into its in-game monetisation by deploying audio ads later this quarter.  Known for its adrenaline-inducing games, Kwalee will first introduce AudioMob’s innovative audio ad format in its popular ‘Crazy Shopping’ title, as part of its continued commitment to improve user and monetisation experience in its games.

 User experience is more important than ever in mobile games and has the power to make or break a title, so it’s no surprise that more developers are seeking new ways to improve their games and in-game advertising. AudioMob, the leaders of audio in games, provides a user-friendly ad alternative to developers with its world first, non-intrusive audio ad format. The innovative ad format creates an immersive ad experience for users that works with the gaming world, and helps game developers maximise their ad revenue. Through its elegant and seamless plugin, developers can unlock incremental revenue and LTV by amplifying existing ad placements with a potential of 250% revenue increase.

“We know that video ads are a great way of monetising your games, and that banner ads during gameplay can monetise at $1, if you’re lucky! Monetising using audio provides an ideal scenario for developers who can exponentially increase their revenue without blocking the player and damaging player retention,” said Christian Facey, CEO and co-founder of AudioMob.

Audio ads are already a proven hit among gamers, with a YouGov survey from earlier this year revealing that UK adult gamers prefer audio ads over other alternatives, such as full screen video and IAPs. Brands like Amazon, Dell and McDonald’s have already started using the AudioMob ad format, taking advantage of its many benefits, and now Kwalee is joining the movement.

“We’re always interested in developing new ways to engage players on mobile with our hyper casual games, so we were really intrigued when we heard about what AudioMob is doing with audio ads for mobile games,” said Ryan Davies, Head of Digital Marketing at Kwalee. “We were eager to collaborate with the Audiomob team on a test to see what we can produce together, and Crazy Shopping feels like the perfect starting point.”

Kwalee is an award-winning mobile games publisher, known for its impressive portfolio of fun-packed hyper casual games. No stranger to innovation, Kwalee will use AudioMob’s non-intrusive audio ads in its popular game ‘Crazy Shopping’; a chaotic shopping simulation game with over 20 million downloads, challenging players to steer shoppers through a store to grab the most expensive items.

“We are thrilled to be working with such a reputable publisher as Kwalee, whose games we’ve been massive fans of for years,” says Christian Facey, CEO and co-founder of AudioMob. ”Kwalee testing our audio ads is a testament to the massive demand for better ad experiences in games. Working with such a forward thinking mobile-games brand is an honour, and will help our continued work to innovate the games industry and raise the standard on advertising in games.”

Currently in Beta, AudioMob is really pleased with the results they are seeing, as they continue to onboard more developers and expose the format to more players. If the results AudioMob is seeing is any indication of what the future holds for audio advertising in games, there is a lot to look forward to for both developers and players.

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BetConstruct AI hosts Harmony Predictstreet event in Yerevan

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Eighth Harmony edition runs July 8–9 and spotlights ADI Predictstreet collaboration ahead of the FIFA World Cup Final.

BetConstruct AI held its Harmony Predictstreet event on July 8–9, 2026 in Yerevan, Armenia, bringing together more than 300 guests for two days of networking and company updates.

The eighth edition introduced the “Predictstreet” branding to reflect BetConstruct AI’s strategic collaboration with ADI Predictstreet, described in the release as “FIFA’s Official Prediction Market Partner.” BetConstruct AI said the partnership includes integrating ADI Predictstreet’s prediction market solutions and official match streaming rights into its platform, timed for “the most important commercial moment in the four-year sports calendar, with the FIFA World Cup Final just days away.”

Day 1 was hosted at Garni Temple for an evening reception, including a live performance by the Armenian National Philharmonic Orchestra, a mapping show and music from DJ Leblanc.

Day 2 began at SoftConstruct headquarters with an office tour and networking session, before moving to Dvin Music Hall for the Harmony Predictstreet Gala Dinner. BetConstruct AI said founders and executive leadership presented updates on Eventbook, the ADI Predictstreet partnership, Betting Mate, The Last Battle Universe, Betbuilder & Powerbank, Softgates, and “the latest updates driving Vivaro.me and Open Stake forward.”

The company positioned the event as a forum for discussing future direction across its ecosystem, and confirmed plans to continue the series with a ninth edition.

The post BetConstruct AI hosts Harmony Predictstreet event in Yerevan appeared first on EE Gaming | Global iGaming & Tech Intelligence Hub.

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THE 57th ANNUAL WORLD SERIES OF POKER® CONCLUDES AN EXTRAORDINARY SUMMER OF GLOBAL ENGAGEMENT AND ELITE COMPETITION

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This summer’s event also saw huge growth in reach and engagement across WSOP’s social media channels, with over 378 million views

With 51 days of thrilling, high-stakes competition in the bag, the 57th annual World Series of Poker (WSOP®) at Paris Las Vegas and Horseshoe Las Vegas officially concluded its summer tournament schedule on July 15, 2026. Featuring a massive slate of 100 live gold bracelet events, this year’s festival once again demonstrated the unparalleled scale, passion, and global community of live tournament poker.

“The 57th annual World Series of Poker proved that Las Vegas remains the undisputed epicenter of the poker universe,” said Ty Stewart, Chief Executive Officer of the WSOP. “The energy inside Horseshoe and Paris Las Vegas was nothing short of electric. What is truly remarkable this year is how our community expanded far beyond the physical walls of the casino floor. Through our newly redesigned final table arena, extensive linear broadcast schedule, and unprecedented digital engagement, we brought the drama, excitement, and glory of winning a WSOP gold bracelet to millions of new fans worldwide. We are incredibly proud of this summer’s success and cannot wait to witness the Final Nine battle for the World Championship on ESPN next month.”

Redefining the Live Experience on Poker’s Biggest Stage

Throughout the summer, the Las Vegas Strip was the focal point of the poker world as players from around the globe competed for poker’s ultimate prize: a WSOP gold bracelet and a place in poker history.

Key milestones from the summer tournament action include:

  • Colossal Main Event Field: The legendary $10,000 No-Limit Hold’em World Championship (the ‘Main Event’) attracted a massive field of 9,208 entrants, creating a colossal prize pool and proving the enduring allure of the world’s premier freezeout tournament
  • The New Final Table Arena: WSOP officially unveiled a completely redesigned, state-of-the-art Final Table Arena and broadcast environment. The new stage integrates advanced lighting and large-scale digital displays to elevate the presentation of poker’s most prestigious final tables
  • Historic Broadcast Expansion: Live coverage of the Main Event returned to ESPN alongside a new multi-year broadcast agreement with Warner Bros. Discovery to distribute coverage across HBO Max, Eurosport, and TNT Sports globally
  • The “Final Nine”: The final nine players survived a grueling field to punch their ticket to the historic Main Event Final Table. They will return to Las Vegas from August 3 to 5, 2026, to play down to a champion live on ESPN
  • Summer of Superstars: This year’s event saw an unprecedented number of bracelets won by poker luminaries with impressive records in the game’s history books; Daniel Negreanu won his eight WSOP bracelet by taking down Event #76 $100,000 High Roller Pot-Limit Omaha for over $2.2M, while reigning WSOP Main Event champion Michael ‘The Grinder’ Mizrachi further burnished his reputation by winning Event #70 $10,000 Pot-Limit Omaha Championship, claiming his ninth WSOP bracelet and a $1.35M prize. The poker world’s undisputed power couple Kristen and Alex Foxen also made history by each claiming a WSOP bracelet in 2026, taking down Event #19 $25,000 High Roller No-Limit Hold’em and Event #44 $10,000 Super Turbo Bounty No-Limit Hold’em, respectively
  • Seamless Player Experience: The WSOP Live mobile app continued to enhance the playing experience, streamlining registration, virtually eliminating cage lines, and providing real-time seat alerts to thousands of players throughout the summer

WSOP 2026 By The Numbers

  • 251,899 entries – a new record for the total number of entries in a single WSOP series
  • $469,975,059 – total 2026 WSOP gold events prize amount
  • 35,157 places paid
  • 22,811 entries to Event #63 $1,000 Mystery Millions No-Limit Hold’em – the biggest field in the 2026 series, the largest Mystery Millions event, and the largest $1,000 event in live tournament poker history
  • 1,368 entries to Event #68 $1,000 Ladies No-Limit Hold’em Championship – the largest Ladies event in live tournament poker history
  • 11,933 entries to Event #18 $1,500 Monster Stack No-Limit Hold’em – the largest Monster Stack event in live tournament poker history
  • 4,764 entries to Event #87 $1,000 Mystery Bounty Pot-Limit Omaha – the largest Pot-Limit Omaha event in live tournament poker history
  • 12,560 entries to Event #72 $1,000 Mini Main Event – the largest Mini Main event in live tournament poker history
  • 41 – The number of $1M+ prizes won across the 2026 series
  • 57 events exceeded $2+ million prize pools – equalling last year’s record
  • 8 events exceeded $10+ million prize pools
  • 149 – number of countries represented in the WSOP 2026 playing field
  • Top Ten Countries by WSOP 2026 participants: 1 – United States, 2 – Canada, 3 – France, 4 – Great Britain, 5 – Japan, 6 – China, 7 – Israel, 8 – Germany, 9 – Brazil, 10 – Mexico
  • 111 – number of countries represented in the WSOP Main Event 2026 playing field, a new record
  • Oldest Player – Merle Vangieson, born June 28, 1931
  • Youngest Player – Easton Jorgensen, born July 13, 2005

Worldwide Broadcasts Drive Growth Of Game

With thrilling WSOP action broadcast exclusively on ESPN Networks, Eurosport, TNT Sports, Abema Japan, Groupe M6 in France, and other media partners, poker fans had more opportunities than ever to follow their heroes, new and old, at the felt in 2026.

Comprehensive linear and digital coverage, available in more than 300 million homes across 70+ countries, ensured that countless big moments – from calculated bluffs to cunning value bets – were analyzed and enjoyed by enthusiasts on every continent.

Edited WSOP broadcasts will air from July 21, allowing a worldwide audience to catch up on all the summer’s action.

Explosive Digital Reach: WSOP’s Social Media Footprint

A highlight of the 57th annual WSOP was its unprecedented digital growth. While fans packed the physical tournament rooms, millions more watched the action unfold online. Across all major platforms, WSOP social media channels generated an astronomical 378.3 million total views during the 100-bracelet series, adding 222,828 total new followers across its digital ecosystem.

WSOP 2026 Social Media Performance

Platform

Total Views/Impressions

New Audience Growth

YouTube

38.7 million views

103,128 new subscribers

Instagram

125 million views

54,450 new followers

Facebook

127 million views

56,800 new followers

X

36.6 million impressions

8,450 new followers

Looking Ahead: A True Global Season

While the Main Event action in Las Vegas has paused until the Final Table resumes in August, the WSOP excitement continues year-round. This year marks the formal rollout of the ambitious, revamped $1 Million Global Player of the Year (POY) race. The new global leaderboard unifies the brand’s three flagship festival pillars: WSOP Europe (which completed its historic run in Prague earlier this spring), the Las Vegas summer series, and the upcoming WSOP Paradise winter festival.

The global POY winner will be crowned at the conclusion of WSOP Paradise, hosted at Baha Mar resort in The Bahamas from December 1 to 17, 2026. In the meantime, the WSOP Circuit (WSOP-C) continues its action-packed year, including a special concurrent Circuit run in Las Vegas from July 14 to 25, 2026.

Players should follow @WSOP on X (formerly Twitter) and Instagram or check WSOP.com for more news and updates on WSOP events.

The post THE 57th ANNUAL WORLD SERIES OF POKER® CONCLUDES AN EXTRAORDINARY SUMMER OF GLOBAL ENGAGEMENT AND ELITE COMPETITION appeared first on Americas iGaming & Sports Betting News.

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DELULU Gaming Hosted an Exclusive Soft Launch Dinner for 250+ iGaming Leaders in London

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An unforgettable evening, more than 250 industry leaders, and the perfect beginning to a new story in iGaming. DELULU Gaming recently hosted its exclusive Soft Launch Dinner at Alba London, welcoming 250+ partners and C-level executives to an invitation-only celebration that combined exceptional hospitality with the studio’s distinctive creative identity.

The Soft Launch Dinner was DELULU’s first opportunity to welcome the industry in person. Instead of a traditional corporate reception, the evening brought together senior decision-makers in an exclusive setting. Guests learned more about DELULU’s vision and a debut portfolio where every game is designed to leave its own impression.

The event was made even more special by the presence of DELULU’s strategic technology partner, SOFTSWISS, who joined the celebration alongside partners, friends, and industry leaders.

Inspired by the Amalfi Coast, Alba London provided the perfect setting for DELULU’s Soft Launch Dinner. Contemporary Italian interiors, live cooking stations, fresh seafood, authentic Italian pizza, and signature cocktails created an atmosphere that felt both refined and effortlessly welcoming. Every detail, from the bespoke DELULU branding to the finishing touches throughout the venue, made the experience unmistakably DELULU.

Looking around, it was clear that many of the industry’s key players were there. Operators, aggregators, platform providers, media, and long-standing partners all came together to celebrate DELULU’s next chapter. Business conversations quickly became more relaxed as guests caught up with familiar faces and made new connections. The evening also opened the door to conversations about future partnerships, upcoming releases, and DELULU’s ambition to create experiences that stay with players.

To mark the occasion, every guest received a bottle of Veuve Clicquot champagne presented in exclusive DELULU packaging, created especially for the event. It was a small gesture of appreciation and a lasting reminder of the studio’s first milestone shared with everyone present.

The Soft Launch Dinner was a memorable introduction of DELULU to the industry. It showed DELULU Gaming’s goal to build lasting partnerships while bringing the DELULU approach beyond the games themselves.

“We wanted our first event to feel exactly like DELULU. Creative, welcoming, and full of personality. Having so many industry leaders and partners come together before our official launch was something truly special for our entire team. Thank you to everyone who joined us at Alba London, celebrated this milestone with us, and helped make it such an unforgettable evening. We’re looking forward to growing together, building new partnerships, and sharing many more great moments in the years ahead.” Arthur Sheikhaliev, CEO at DELULU Gaming.

Following the successful Soft Launch Dinner, DELULU Gaming continues expanding its commercial partnerships and bringing its growing portfolio of distinctive games to operators worldwide.

About DELULU

DELULU is a new-generation iGaming game studio focused on delivering high-quality, distinctive gaming experiences. The game studio creates games with bold visuals, tight mechanics, and math engineered for emotional impact. DELULU knows how to win long-term operator trust through titles that players recognize, streamers love to showcase, and the market can’t ignore.

The post DELULU Gaming Hosted an Exclusive Soft Launch Dinner for 250+ iGaming Leaders in London appeared first on Americas iGaming & Sports Betting News.

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