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BetGames.TV smashes its record for SBC Awards with seven nominations

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Live dealer betting supplier proves itself a winning fixture

BetGames.TV, the leading live dealer betting games supplier, has claimed itself as one of the few industry suppliers to have netted seven nominations at the SBC Awards.

The annual SBC Awards, one of the most prestigious in the industry, recognises the companies that have demonstrated strong commercial success and business-changing innovations over the past year.

Outmatching its own record of five at 2019’s SBC Awards, as well winning in the ‘Rising Star in Casino Innovation’ award, the company has continued to prove itself to be one of the industry’s most in-demand suppliers following the cancellation of live sport.

Nominated for Leader of the year, Land-Based Betting & Gaming Product, Live Casino Supplier, Live Streaming Supplier, Multi-Channel Supplier, Innovation in Casino Entertainment and Innovation in Mobile, BetGames.TV’s pioneering work reflects its ability to offer a combination of low-spend and extended playing sessions for players, as well as far greater margins than its competitors.

Commenting on the seven SBC Award nominations, Richard Hogg, CCO at BetGames.TV said:

As the global lockdown began in March, we went into overdrive to make sure our retail-dependent partners in across Africa and LatAm were ready to weather the storm with a host of online products that could migrate their customers.

“Priority number one was to take our winning formula and make sure newly migrated players from sports and poker felt welcome. I’m delighted with the amazing work our global teams have put into making sure we’ve been able to be a true friend to our industry partners when they’ve needed it most.”

With more than 70 operator deals signed this year, including Betway, Amelco and SBTech, BetGames.TV’s 10-strong catalogue of unique, in-house games are now live online across 2,000 sites online, as well as 4,000 retail locations globally.

The company has established itself as one of the industry’s most regulated live dealer and betting games suppliers, with licences held across the UK, Malta, Latvia, Lithuania, Estonia, Bulgaria, South Africa and Colombia.

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EGR B2B Awards 2026

ELA Games lands two nominations on EGR B2B Awards 2026 shortlist

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Supplier is shortlisted in Slot Supplier – Under 5 years and Casino Software Supplier – Under 5 years ahead of the 3 June ceremony in London.

ELA Games has been shortlisted in two categories for the EGR B2B Awards 2026: Slot Supplier – Under 5 years and Casino Software Supplier – Under 5 years.

The EGR B2B Awards recognise service providers and software developers across iGaming. Winners will be announced at a ceremony at City Central at the HAC in London on 3 June 2026.

In its announcement, ELA Games pointed to recent product development and partner-focused delivery, including work to expand across regulated territories and a focus on “technical reliability and smooth integration.”

The supplier also highlighted product features it says differentiate its content, including the Winpot mechanic and a shooter format. It cited the release of Shoot Happens as an example, describing it as using a bespoke game engine to combine narrative progression with betting systems.

The post ELA Games lands two nominations on EGR B2B Awards 2026 shortlist appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.

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eSports

MEGA hires Leapfox founder Patrick Collins as VP of Growth

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The ex-Wasserman and former Excel Esports partnerships lead joins the London-based group behind the Esports Awards and MOBIES.

The Mobile, Esports and Gaming Alliance (MEGA) has appointed Patrick Collins as Vice President of Growth, the company said on April 15, 2026. Collins will lead growth strategy, including commercial partnerships and new business development, from London.

Collins joins from boutique agency Leapfox, which he founded in early 2022. Prior to that, he led commercial partnerships at UK esports organisation Excel Esports, securing deals with brands including BT, Sony, JD Sports, Neosurf and Chupa Chups, alongside partners such as HyperX, Anda Seat, Belong Gaming Arenas and Chillblast PCs.

Earlier in his career, Collins worked at sports marketing agency Wasserman, where MEGA said he helped secure EE’s six-year partnership with Wembley Stadium and advised brands including American Express, Vodafone and PepsiCo. The company also cited experience working with Premier League football clubs and brands including Barclays, Santander, Under Armour and Puma.

“I’m pleased to officially join MEGA at such an important time for esports and gaming,” said Patrick Collins, VP of Growth at MEGA. “Having worked across traditional sport, esports, and commercial partnerships, and founding Leapfox to bridge these worlds and guide my clients, I’m looking forward to applying my experience to support MEGA and our properties as we continue to grow.”

“We’re delighted to welcome Patrick to MEGA as our new Vice President of Growth,” said Michael Ashford, Co-Founder of MEGA. “His extensive experience, including founding Leapfox, uniquely positions him to shape the future of our company. With Patrick on board, MEGA is determined to accelerate our growth, embark on transformative partnerships, and deliver world-class experiences that will define the next era of esports entertainment.”

Relevant data as follows:

The post MEGA hires Leapfox founder Patrick Collins as VP of Growth appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.

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Betsson Group

Betsson Group Secures Ace of Innovation at the Evolution Awards 2026 – Colombian Market Edition

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At this year’s GAT Expo in Cartagena, Betsson Group was honoured with the Ace of Innovation award during an exclusive event hosted by Evolution LATAM, dedicated to the Colombian market.

As part of the program of the event, Evolution LATAM shared valuable insights drawn from more than two decades of industry experience. The session explored key performance drivers and strategic triggers that consistently deliver strong revenue growth across the region.

The evening culminated in the Evolution Awards 2026 – Colombian Market Edition, a ceremony recognising the outstanding achievements, commitment, and performance of operators throughout 2025. Winners were selected based on a comprehensive evaluation of their operational excellence and business results across the year. The awards featured six categories, each celebrating a distinct area of industry leadership.

Betsson Group received the Ace of Innovation award in recognition of its continuous efforts to challenge the status quo through forward-thinking strategies across product, user experience, and operations – driving meaningful competitive advantage in the market.

This award specifically highlighted Betsson’s bold and creative activation featuring its brand ambassador and legendary Colombian goalkeeper, René Higuita. This standout campaign set a new industry benchmark by seamlessly integrating traditionally separate verticals into a cohesive and engaging Live Casino experience.

This recognition reinforces Betsson Group’s commitment to innovation and its ability to deliver impactful, locally relevant experiences that resonate with audiences while raising the bar for industry standards in Colombia and beyond.

The post Betsson Group Secures Ace of Innovation at the Evolution Awards 2026 – Colombian Market Edition appeared first on Americas iGaming & Sports Betting News.

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