eSports
Global boom in esports betting will continue post-pandemic, according to FansUnite
The remarkable expansion of esports gambling globally — a trend that has accelerated during the Covid-19 pandemic — has set a new floor for this rapidly growing segment of the overall sports betting industry, according to projections from FansUnite Entertainment Inc., a technology company providing leading online gaming solutions, and its subsidiary Askott Entertainment, which focuses on B2C and B2B esports betting products.
“What we have seen this year is the beginning of a new era in the esports gambling industry,” said Scott Burton, Chief Executive Officer of FansUnite. “Fueled in part by a shutdown of traditional sports worldwide, extended time at home because of the pandemic, and growth in legal betting opportunities in the U.S., esports gambling has gained significant new interest. The unusual circumstances of the spring and early summer created an opportunity for esports to reach a new audience that it might not otherwise reach. That new audience is not temporary, and their participation will have long-term effects on the industry’s growth potential over the next few years.”
Esports, a catch-all term for competitive video gaming, has fostered a booming new segment within the sports betting industry. From March through September, Euros wagered through FansUnite’s business-to-business platform Chameleon has increased 650% from the same seven-month period in 2019.
Even with major sports back on the schedule, the boom of esports betting is expected to continue, on pace to account for 10% of the legal online sports betting market, according to projections from consulting firm Eilers & Krejcik Gaming.
“It’s a multi-billion dollar opportunity, and grows if you include the chance-based game segment alongside the more traditional esports match betting segment,” said Chris Grove, managing director of Sports and Emerging Verticals for Eilers & Krejcik and member of the board of directors for FansUnite.
Among the factors expected to fuel the expansion is an overwhelmingly positive reaction by that newly exposed audience. Esports enthusiasts have shown growing interest in betting on titles such as EA SPORTS FIFA and EA SPORTS Madden NFL.
However, the most dependable wager generators include in order:
- Counter Strike:Global Offensive
- Dota 2
- League of Legends
The increased betting opportunities created by the spread of legal sports betting across the U.S. bodes well for the future of the industry, too.
No state has explicitly legalized betting on all esports events to date. In the wake of pandemic shutdowns in March, Nevada regulators approved betting on the Counter-Strike ESL Pro League. New Jersey has also authorized legal betting on certain esports events, including Counter-Strike: Global Offensive’s Legend Series tournament in September. But esports betting is murky in other states, even where sports betting is legal. However, among legal sports betting states, only Indiana has expressly disallowed esports wagering.
“With states in search of new revenue possibilities, esports will inevitably become more alluring,” Burton said. “With demographics shifting and sports betting rapidly expanding across the U.S., states won’t be able to ignore the potential of esports wagering. Offshore books are already successfully offering esports to U.S. customers, showing the enormous potential. And as states begin to embrace it, the esports market will gain exponentially.”
For more information, visit FansUnite.com.
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Oddin.gg is proud to announce that it has secured a full 3-year sports betting license in Ohio, further strengthening its standing as the esports betting solutions provider with the most licenses in North America. With this latest addition, Oddin.gg now holds four US licenses—New Jersey, Colorado, West Virginia, and Ohio—and a total of five across North America, including Ontario, Canada.
The Ohio license is a strategic milestone, as the state is set to become one of the most active betting markets in the American Midwest. According to projections from the Ohio Legislative Service Commission, the state’s sports gaming market is expected to reach approximately $3.35 billion annually as it matures. By securing this license, Oddin.gg is well-positioned to support operators in tapping into this significant potential.
Obtaining the Ohio license also demonstrates Oddin.gg’s ability to meet the state’s comprehensive regulatory standards, which include arduous assessments of financial stability, operational integrity, and adherence to state laws. This achievement reinforces Oddin.gg’s reputation for compliance and reliability, enhancing its capability to deliver full-service esports betting solutions tailored to a growing market.
Ohio’s sports betting legislation imposes a 10% tax on sports gaming receipts, contributing to public education and initiatives supporting veterans in the state. Oddin.gg’s entry into this regulated environment reinforces its role as a leader in shaping the future of esports betting in the US while offering operators a pathway to engage with a new generation of bettors in a secure and exciting way.
Vlastimil Venclík, CEO of Oddin.gg, shared his enthusiasm about the news: “Securing a license from the Ohio Casino Control Commission is a significant step in our North American journey. Ohio is poised to become one of the most dynamic betting markets in the US, and gaining this
approval aer meeting the state’s rigorous standards is a true reflection of our commitment to integrity and excellence both in Ohio and beyond. However, this license isn’t just about expanding our reach; it’s about ensuring our partners have access to market-leading esports betting solutions that fully align with all local regulatory requirements.”
He continued, “Ohio’s market is gearing up to be something special, and we’re excited to help operators tap into that potential. As esports betting continues to evolve, Oddin.gg is ready to provide the expertise, technology, and support to make sure our partners succeed.
Rivalry expands betting content portfolio with successful launch of SIS eBasketball & eSoccer products in global markets to engage next generation of bettors
SIS (Sports Information Services) Group, has launched its H2H Global Gaming League™ (H2HGGL) eBasketball & eSoccer games in multiple international markets through a partnership with Rivalry, the leading sportsbook and iGaming operator for Gen Z.
Rivalry will offer its customers over 150,000 H2HGGL short-form games annually, presented with low-latency video, game stats, player form and more than 50 pre-game and in-play markets. The SIS products are set to build on the operator’s market leadership among digitally native Millennials and Gen Z with content tailored for the next generation of players.
Built specifically for sportsbooks, SIS’ H2H Global Gaming League™ is currently adding as much as 10% in value to operators. Professional gamers take part in all eBasketball and eSoccer games which are produced entirely in-house from SIS’ secure studios in the UK.
Currently, H2HGGL is the only product available on the market to have been awarded the Esports Integrity Commission’s (ESIC) Gold Standards, which are the highest possible accreditation created to set unmatched levels of integrity and safety in the industry. Trained referees oversee every contest to ensure full trust in the content.
Jake Nowry, Sales and Business Development Manager at SIS Content Services, said: “We are thrilled to launch our complete esports portfolio with Rivalry and expand the reach of our sport sims solution. Partnering with a leading industry brand is another landmark deal for SIS as we showcase the versatility of our esports offering internationally.”
Michele Fischer, Vice President, SIS Content Services, said: “We are pleased to partner with Rivalry, whose platform appeals to a global, digitally native audience. Our short-form esports content, which has already proven to bridge the gap between live sports and its counterpart esports game, should enhance Rivalry’s current offering.”
Evan Van Luven, Director of Sportsbook Operations at Rivalry, said: “Our partnership with SIS expands Rivalry’s product offering with new, around-the-clock betting content for our customers. These products are a great bridge and cross-selling point between our audience of sports and esports bettors looking for more interactive content.”
The post SIS enhances global esports presence with Rivalry partnership appeared first on European Gaming Industry News.
eSports
Max Verstappen to attend GAMERGY, the world’s largest esports, gaming and entertainment event
In an exciting announcement for motorsports and gaming fans alike, three-time Formula 1 World Champion Max Verstappen will be making a special appearance at the GAMERGY event for the exciting Heineken Player 0.0 Global Final in Madrid this December. This immersive entertainment and gaming Experience promises to bring together the worlds of motorsport and gaming, offering fans a unique experience.
GAMERGY, one of the largest global gaming and esports events, will take place in Madrid this December from the 13th-15th, 2024. The 10th edition of the event will host exhilarating activities featuring cutting-edge technology, live competitions, traditional sports activations and phygital interactive experiences that cater to a wide audience.
“In the past few years, we have seen how the traditional sports and gaming ecosystems have come closer together in innovative and immersive ways. At our most recent GAMERGY México edition, we saw our tennis, football, boxing, skateboarding and paddle activations being amongst the most popular gaming fair attractions. We are very excited to partner with Heineken in adding Player 0.0 to the digital fandom,” said Cristina Carranza, Global Head of Sales at GGTech.
Heineken® Player 0.0 Global Final featuring Max Verstappen
23 finalists from all around the world will be joining us in Madrid for a simulated racing competition with the aim of winning the title of Player 0.0 Global Champion. Expect a high-octane race where the finalists will demonstrate their skills, speed and agility. During the Player 0.0 Global Final, festival goers will also have the once-in-a-lifetime opportunity to see Max Verstappen on stage. This unique experience is expected to draw immense crowds and therefore fans are encouraged to arrive early.
Exclusive Merchandise and Memorabilia
Fans attending the event will have the opportunity to purchase exclusive GAMERGY merchandise. Limited-edition collectibles will be available for purchase. Don’t miss the chance to take home a piece of history!
The post Max Verstappen to attend GAMERGY, the world’s largest esports, gaming and entertainment event appeared first on European Gaming Industry News.
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