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John Goodman Stars in Advertising Campaign for Slotomania

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John Goodman’s newest role is his most unique to date.

The Hollywood star, currently starring in the hit HBO series The Righteous Gemstones, is scheduled to appear in a new advertising campaign for Slotomania as… a finger.

Here’s why…

A hilarious TV commercial, going out nationwide

Hollywood royalty John Goodman is starring in a hilarious new TV commercial for Slotomania – T he #1 Free Social Slots game in the world* and one of the top grossing apps in the Apple App Store and Google Store.

Animated as a talking finger, the star takes viewers through an average day in the dull and gloomy life of an index finger.

He’s endlessly tapped against a table, squashed against ‘boring buttons’ on a phone screen and ends up in many unpleasant situations. He even finds himself shoved inside a hairy nostril. John Goodman’s life as a finger is far from enjoyable.

But the situation isn’t hopeless – one download of Slotomania and life as a finger opens up to a new world of fun and enjoyment. “That, ladies and gentlemen, is excitement”, John Goodman proclaims, and no day is ever boring or repetitive again.

What is Slotomania?

Slotomania is the #1 Free Social Slots game in the world* that aims to provide its players with surprises and thrilling moments every single day.

Slotomania is a pioneering casino-themed game that offers daily entertainment and virtual prizes.
Players can increase their in-game loyalty benefits as they progress in the game.

Slotomania attracts 4 million players every month. confirming What makes Slotomania so popular is the fun, challenging and interactive gameplay. The game dedicates itself to providing daily excitement with thrilling moments. Daily excitement and making new friends are central to the Slotomania experience. As John Goodman’s character explains in the commercial, “you never know what will today spin”, from a “new free slot game” to a “new friend for life”.

The filming

The commercial was directed by Grammy Award Nominees Gal Muggia and Vania Heyman, most well-known for their work with major partners such as Apple, Nike and Coldplay for their music video “Up & Up”.

Filming the commercial with John Goodman was a unique experience for all involved as the cast and crew were treated to yet another entertaining performance from this much-loved actor.

The commercial will air across national broadcasting networks in the US starting October 5th 2020.

Speaking from the set, John Goodman said:

“It has been a lot of fun to film this commercial for Slotomania. I can definitely say this is a unique role in my career and the chance to act out a day in the life of an index finger was unforgettable! I really hope everyone enjoys the commercial and has as much fun as I did in filming it.”

Slotomania General Manager, Mickey Sonnino adds:

“I am very excited to finally share our new campaign for Slotomania. Slotomania has been an industry pioneer for over 10 years and we still have big plans for the future of our favorite game. We pride ourselves on creating a fun and exciting experience for our players every day and we are only getting started!”

 

SOURCE Playtika

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Booming Games marks two years in South Africa, targets top supplier spot

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Booming Games says it is marking two years in South Africa and is setting a target to be “recognised as the market’s leading games provider in the next 1-2 years,” according to a company statement dated 14 July 2026.

The Malta-based supplier entered the market in July 2024 and says it has since grown from a single partner relationship to working with “a host of tier one operators across Africa.” The company also claims its local team has doubled in size, with further hiring planned in the coming months, and noted shortlistings at the SiGMA Africa Awards and iGA Summit Awards earlier this year.

In South Africa, Booming Games said it has more than 145 titles “tested, approved and live” in Mpumalanga, Western Cape and Eastern Cape. The company also pointed to a partnership announced last month with World Sports Betting (WSB), under which a selection of its titles will be integrated into WSB’s platform.

Solomon Godwin, Head of Africa at Booming Games, said: “Close partnerships with operators is central to our ability to innovate and deliver at speed. These collaborations allow us to establish a comprehensive feedback loop that informs future games. Put simply, we listen to our punters through our partners.”

Looking ahead, Booming Games said it plans to expand into “every remaining province” and increase investment in local presence and operator partnerships, including targeting new aggregator platforms entering the market. The supplier also said it will expand its release pipeline with localised titles and is developing new games across crash and instant categories, alongside updates to existing games.

Max Niehusen, Founder of Booming Games, said: “South Africa already drives the largest proportion of our revenues in Africa, and as we celebrate two successful years here, we are well placed to build out our offering even further over the years ahead.”

The post Booming Games marks two years in South Africa, targets top supplier spot appeared first on EE Gaming | Global iGaming & Tech Intelligence Hub.

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Tonybet awards €7,000 silver prize in World Cup Card Collection campaign

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Tonybet has awarded a €7,000 prize to a player in Kilcock, Ireland, after the customer found the campaign’s silver card in the operator’s World Cup Card Collection promotion. The update was announced Tuesday 14th July 2026.

The World Cup Card Collection includes 51 cards: 48 digital cards representing each participating World Cup nation, plus three unique cards—gold, silver and bronze—tied to prize payouts. Tonybet said the bronze card was available during the group stage and was previously found by a customer in Canada.

According to the operator, the silver card was available during the knockout rounds through the quarter-finals. The gold card is now in play for the semi-finals, third-place play-off and final.

Tonybet Head of Product Kiryl Liudvikevich said: “Our Tonybet World Cup Card Collection Bronze prize went during the group stage; now Silver has gone too!

“A massive congratulations to our lucky winner in Kilcock, County Kildare. Silver was always the knockout-round card, available once the World Cup reached the stage where a single result ends a team’s tournament. It has found its winner just as the field thins to the last handful of nations.

“Now we’re down to the final four, that’s where the competition really hots up, leaving just the golden card still hidden somewhere for our lucky winner to find. Best of luck to all of our players as this amazing World Cup reaches its conclusion this week.”

Tonybet said its World Cup Card Collection runs until 31 July. With the bronze and silver cards already claimed, the remaining campaign prize depends on when the gold card is found before the promotion ends.

The post Tonybet awards €7,000 silver prize in World Cup Card Collection campaign appeared first on EE Gaming | Global iGaming & Tech Intelligence Hub.

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Tequity signs Koom Games to its RGS platform

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Tequity has agreed a Remote Gaming Server (RGS) deal with slot studio Koom Games, with the partnership announced on 14 July 2026. Koom Games will use Tequity’s licensed modular RGS to develop and roll out new titles for distribution to operators worldwide.

Under the agreement, Koom Games will use Tequity’s infrastructure to handle game delivery while keeping control of its creative and development roadmap. The studio said its approach is to build content closer to mobile and social gaming than traditional casino titles.

Tequity said it currently supports 31 RGS clients and manages more than 130 integrations across regulated markets. The company positioned the Koom Games deal as part of a wider run of commercial agreements with providers and operators.

Tanja Bergman, VP of Partnerships at Tequity, said: “Koom Games is a studio that is looming to enter the global market by making a big splash. The team’s dedication to creating content that is genuinely fresh is highly impressive. We are thrilled to offer the stable, high-performance environment needed to transform this creative vision into a market-leading reality.”

Marko Zulj, CEO & co-founder at Koom Games, said: “Whenever operators and aggregators ask us what category our games fit into, we actually struggle to give a traditional answer. Instead, we tell them, ‘you’ll need to try them, because you haven’t played this before’.

“Our games come with completely new mechanics, fresh math, and features built for social engagement. To scale such a vision and remain agile, we needed more than a reliable RGS — we were looking for a robust iGaming platform that lets us confidently develop in any direction, and we found exactly that in Tequity.”

The post Tequity signs Koom Games to its RGS platform appeared first on EE Gaming | Global iGaming & Tech Intelligence Hub.

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