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John Goodman Stars in Advertising Campaign for Slotomania

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John Goodman’s newest role is his most unique to date.

The Hollywood star, currently starring in the hit HBO series The Righteous Gemstones, is scheduled to appear in a new advertising campaign for Slotomania as… a finger.

Here’s why…

A hilarious TV commercial, going out nationwide

Hollywood royalty John Goodman is starring in a hilarious new TV commercial for Slotomania – T he #1 Free Social Slots game in the world* and one of the top grossing apps in the Apple App Store and Google Store.

Animated as a talking finger, the star takes viewers through an average day in the dull and gloomy life of an index finger.

He’s endlessly tapped against a table, squashed against ‘boring buttons’ on a phone screen and ends up in many unpleasant situations. He even finds himself shoved inside a hairy nostril. John Goodman’s life as a finger is far from enjoyable.

But the situation isn’t hopeless – one download of Slotomania and life as a finger opens up to a new world of fun and enjoyment. “That, ladies and gentlemen, is excitement”, John Goodman proclaims, and no day is ever boring or repetitive again.

What is Slotomania?

Slotomania is the #1 Free Social Slots game in the world* that aims to provide its players with surprises and thrilling moments every single day.

Slotomania is a pioneering casino-themed game that offers daily entertainment and virtual prizes.
Players can increase their in-game loyalty benefits as they progress in the game.

Slotomania attracts 4 million players every month. confirming What makes Slotomania so popular is the fun, challenging and interactive gameplay. The game dedicates itself to providing daily excitement with thrilling moments. Daily excitement and making new friends are central to the Slotomania experience. As John Goodman’s character explains in the commercial, “you never know what will today spin”, from a “new free slot game” to a “new friend for life”.

The filming

The commercial was directed by Grammy Award Nominees Gal Muggia and Vania Heyman, most well-known for their work with major partners such as Apple, Nike and Coldplay for their music video “Up & Up”.

Filming the commercial with John Goodman was a unique experience for all involved as the cast and crew were treated to yet another entertaining performance from this much-loved actor.

The commercial will air across national broadcasting networks in the US starting October 5th 2020.

Speaking from the set, John Goodman said:

“It has been a lot of fun to film this commercial for Slotomania. I can definitely say this is a unique role in my career and the chance to act out a day in the life of an index finger was unforgettable! I really hope everyone enjoys the commercial and has as much fun as I did in filming it.”

Slotomania General Manager, Mickey Sonnino adds:

“I am very excited to finally share our new campaign for Slotomania. Slotomania has been an industry pioneer for over 10 years and we still have big plans for the future of our favorite game. We pride ourselves on creating a fun and exciting experience for our players every day and we are only getting started!”

 

SOURCE Playtika

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Push Gaming appoints Jonathan Moretta as Head of Account Management

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The iGaming supplier says the hire supports its partnership strategy and 2026 commercial plans.

Push Gaming has appointed Jonathan Moretta as Head of Account Management as it continues to refine its partnership strategy.

The supplier said Moretta brings more than six years’ experience in the iGaming sector, with a track record of managing partnerships across “key global markets.” The company positioned the appointment as part of its strategic goals for 2026, alongside planned expansion of its commercial and operational infrastructure.

Jonathan Moretta, Head of Account Management at Push Gaming, said: “Push Gaming works with a number of quality partners and I can’t wait to continue solidifying those key relationships. The quality of Push Gaming’s products are undeniable and my goal will be to ensure that this quality is reflected in how we communicate with our key accounts; whether that be highlighting existing favourites or presenting new titles from our upcoming roadmap.”

Alistair Johnston, CCO at Push Gaming, added: ”I am thrilled to welcome Jonathan to the team. He will be instrumental in delivering Push Gaming’s commercial strategy, leading from the front with a proven leadership style. Jonathan brings a transcontinental network of key industry players, underpinned by a rare talent for building the kind of great relationships that skyrocket growth.”

The post Push Gaming appoints Jonathan Moretta as Head of Account Management appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.

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Midnite runs free coaches for Southampton fans to FA Cup semi-final at Wembley

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Midnite is bringing back its “Midnite Express” fan travel initiative, offering free coach transport for Southampton supporters to Wembley for the FA Cup semi-final against Manchester City on Saturday, April 25.

The betting brand said three luxury coaches will take more than 100 fans on the round trip from St Mary’s Stadium to Wembley. The company positioned the move as a response to fan requests on social media following Southampton’s FA Cup win over Arsenal.

The trip also coincides with the 50th anniversary of Southampton’s 1976 FA Cup win at Wembley. Midnite said it recently marked that moment with a dedicated TIFO during Southampton’s match with Arsenal, created with a fan-led TIFO committee.

Fans travelling on the coaches will be joined by former Southampton players Shane Long, Franny Benali and Ken Monkou, according to the company.

Andrew Mook, Head of Brand Marketing at Midnite, said: “The response to the Midnite Express this season has been incredible and when fans asked for it to return, we were keen to deliver.

“Supporting Saints fans is central to what we do, whether that is easing the challenges around travel or helping create memorable experiences around the game.

“This is a huge moment for Southampton, especially in such an important anniversary year, and we are proud to help fans get there to support their team.

“We hope this journey will make the match day experience even better.”

The post Midnite runs free coaches for Southampton fans to FA Cup semi-final at Wembley appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.

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The Mill Adventure deepens Optimove integration for player engagement

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The Mill Adventure (TMA) has strengthened its integration with Optimove to expand player engagement and CRM capabilities for iGaming operators, the companies said.

TMA said the enhanced integration adds deeper audience segmentation, including Optimove’s Target Group Discovery, to help operators build granular player profiles and activate engagement based on player behaviour and preferences.

The update also connects Optimove directly to TMA’s proprietary bonus engine, which TMA said allows operators to trigger and distribute personalised rewards within CRM journeys. Messaging can be orchestrated through Optimove across email, SMS, web and mobile push notifications, as well as inbox messaging.

Bjørnar Heggernes, CCO at The Mill Adventure, said: “We are focused on equipping operators with the right tools they need to deliver meaningful, data-driven engagement at scale. This enhanced integration with Optimove strengthens our ability to support highly personalised player journeys, combining powerful segmentation, real-time communication and seamless reward execution within a unified platform.

“By bringing these capabilities together, we are helping our partners simplify their operations while delivering richer, more relevant experiences that drive long-term value.”

Adi Dagan, Senior Director of Partnership at Optimove, said: “The Mill Adventure’s iGaming operators benefit from its scalable and automated tools for optimising their casino suite. With this integration, The Mill Adventure operators can use real-time data, advanced segmentation and multichannel orchestration to deliver more relevant player experiences and act on them faster.

“Our partnership with The Mill Adventure represents a significant step forward in enabling operators to execute smarter, more effective CRM strategies. We are excited to support TMA’s continued growth as they empower operators to build deeper, more meaningful relationships with their players.”

The post The Mill Adventure deepens Optimove integration for player engagement appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.

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