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Relax Gaming launches with Paddy Power and Betfair

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Relax Gaming, the igaming aggregator and supplier of unique content, has integrated with Paddy Power and Betfair in a deal that significantly enhances the supplier’s UK presence.

As part of the agreement, a wide range of content from Relax’s third-party studios has gone live with the two operators, both leading brands under Flutter Entertainment Group, as well as integrated portfolios from the supplier’s platform partners.

Top performing games from Relax’s in-house portfolio were also made available, including player-favourites Money Train, Temple Tumble, Snake Arena and its record-breaking hit Money Train 2, with upcoming releases from Relax’s diverse roadmap to be launched in the coming weeks.

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The partnership with the Flutter Entertainment brands, both major names in the UK gaming sector, marks an important milestone in Relax Gaming’s expansion strategy and significantly increases the company’s share in Europe’s largest market.

Daniel Eskola, Relax Gaming CCO, said: “The strategic value this deal provides in boosting our market penetration in the UK is second to none and underlines the appeal of our proposition among the industry’s biggest brands.

“Given the UK’s leading position on the global stage we expect the partnership will serve as a springboard to further growth across Europe and boost brand awareness of Relax Gaming with a range of new audiences.”

Ian Gallagher, Gaming Director of Product at Paddy Power Betfair, said: “Paddy Power Betfair is proud to lead the way with an exclusive selection of online casino games.

“We strive to create a world-class gaming experience for players and it’s important that we continue to seek out the best gaming studios to improve our ever-growing game offerings.

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“We are excited about our new partnership with Relax Gaming and we are continuously incorporating more and more of their games into our portfolio for both Betfair and Paddy Power players.”

Celebrating its 10th anniversary this year, Relax Gaming continues to expand its portfolio with market-leading content, now offering over 1000 casino games, including high-quality aggregated slots from selected Silver Bullet studios together with innovative proprietary products.

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Report affirms Ygam’s leading role in gambling harm prevention

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The latest Ygam impact report reiterates the integral role that the charity plays in preventing gaming and gambling harms among young people.

Between January 2024 to March 2025, Ygam trained nearly 10,000 delegates and reached and estimated 1.3 million children and young people across the UK – the highest reach figure since its inception in 2014. Recognised as the UK’s leading charity dedicated to prevention gambling harms among young people, Ygam has continued to set the standard in the sector.

The charity has significantly strengthened its focus on data, evaluation, and evidence-based practice, commissioning independent evaluations of four of its flagship programmes. These evaluations have generated robust insights into the long-term effectiveness of Ygam’s approach and are helping to shape the future of prevention education across the UK.

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This report brings together a rich body of evidence, including independent evaluations, pre- and post-training feedback, and delegate testimonials – compiled to inform strategic direction and long-term effect.

Ygam’s growing prominence is reflected in its expanding reputation and influence across the youth sector. The charity continues to build strong partnerships with schools, universities, youth organisations, and community groups, ensuring its resources are embedded where they can make the greatest impact. Ygam is now working with esteemed brands including The Scouts, NSPCC, The Children’s Society, TSB Bank, Place2Be, and Barnardo’s.

The charity’s work has also been praised by Gambling Minister Baroness Twycross, who welcomed the publication of the report.

Parliamentary Under-Secretary of State at the Department for Culture, Media and Sport, Baroness Twycross, said:  “I welcome this report, which highlights Ygam’s vital role in educating more than one million young people on how to lead safer digital lives.

One of my key priorities as gambling minister is to strengthen protections around those most vulnerable to harmful gambling and I look forward to collaborating with Ygam in future as we continue to build a safer online space for young people.”

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Helen Martin, Chief Operating Officer and Interim Chief Executive at Ygam, said: “I’m incredibly proud to present this impact report, which highlights Ygam’s leading role in the prevention field and our recognised expertise in safeguarding children and young people. Central to our success is a strong commitment to collaboration and the transformative power of partnership.

I’m delighted with the strides we’ve made in evaluating our work. While our reach figures are impressive, they represent just one facet of the significant impact we are achieving. By investing time and resources in rigorous evaluation, we ensure our programmes are not only evidence-based but also exemplify best-in-class standards and deliver lasting impact.

Our dedication to thorough evaluation, ongoing learning, and reflective practice empowers us to continually enhance our approach and meet the evolving needs of the communities we support. This commitment will continue to reinforce our position as trusted experts in the field.”

Key findings of the Impact Report 2024/2025:

  • 1,324,416 estimated young people reach through delegates trained.
  • 9,448 delegates trained in positions of care and influence over young people, including 3,762 teachers and youth workers.
  • 1 million social media impressions, marking 322% increase from 2023.
  • 97% of delegates would recommend Ygam training to a colleague.
  • 97% of delegates felt better equipped to identify and respond to gambling harms following Ygam training.
  • 50% of teachers and youth workers said they had implemented the Ygam materials in their classroom within 12 months of completing the training.
  • 2,134 volunteer leaders were reached through the Scout Association partnership, safeguarding an estimated 45,000 children and young people.
  • 50 universities visited across the UK.
  • 115,000 estimated university students reach.

This report reinforces the charity’s commitment to independent evaluation, learning, and reflection, which helps to continuously strengthen their our own portfolio and harm prevention efforts across the wider sector.

You can read Ygam’s full Impact Report 2024-5 here.

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Midnite named principal partner of Sheffield United

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  • Midnite to be Blades’ front-of-shirt sponsor for 2025-26 season
  • Lucky season ticket holders will get VIP seat upgrade for every match thanks to Midnite
  • Midnite is among UK’s fastest-growing sportsbooks. 

Midnite, one of the UK’s fastest-growing online sportsbooks, has been named as the principal partner of Sheffield United for the 2025-26 season.

Midnite’s logo will be on the front of Blades shirts for the men’s and women’s adult first teams, training kits and adult replica shirts. It will also be displayed around Bramall Lane, on home match team sheets, the matchday programme and across the club’s social media channels.

The partnership also launches Midnite Premium Seat Upgrade. This will see two lucky season ticket holders drawn at random before each men’s home league game to enjoy a premium match experience in the prestigious Tony Currie Suite.

Midnite and Sheffield United will also collaborate to bring Blades fans closer to their club with a series of unique moments and unprecedented opportunities throughout the season.

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Midnite was the official betting partner of the 2025 World Snooker Championship, held at the Crucible in Sheffield earlier this year.

Jonathan Shaw, Vice President of Growth at Midnite, said: “It’s a privilege for Midnite to become principal partner of Sheffield United for the coming season. The club has a proud history and a strong connection with its supporters and we’re committed to helping make this a memorable season for Blades fans.

“This partnership continues our efforts to grow Midnite as a challenger brand in the UK market, as we look to build our presence and offer a genuine alternative to the established tier-one operators. We’re looking forward to working with the club and its supporters throughout the season.”

Paul Fielder Head of Commercial for Sheffield United Football Club said: “We’re pleased to welcome Midnite as our principal partner for the 2025-26 season. They’ve shown a clear commitment to working with the club and its supporters and we’ve been impressed by their thoughtful and collaborative approach.

“We look forward to developing the partnership over the season and providing Blades fans with some memorable moments along the way.”

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Midnite and Sheffield United’s partnership will operate in accordance with the Gambling Commission’s codes of practice.

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Unlock Top-Tier Deals and Careers: Parimatch joins iGB L!VE 2025

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Parimatch, the global entertainment company, is set to make a significant impact at iGB L!VE 2025, taking place in London from July 2–3. Located at Stand E34, the Parimatch team will welcome industry leaders, potential partners, and top talent to explore a world of premium entertainment opportunities.

iGB L!VE is a cornerstone event in the iGaming calendar. That is why Parimatch is creating a hub for high-value connections with key decision-makers. The stand will be a must-visit destination for attendees seeking access to a top-tier network of C-level executives and the best deals from an Affiliate program operating globally across the Middle East, Southeast Asia, and Europe. The Parimatch Affiliate team will be on hand to discuss the best deals and hottest offers, designed to drive high performance for partners.

The Parimatch experience at Stand E34 is designed to be unforgettable, going beyond performance to build strong alliances and celebrate shared success. Demonstrating a commitment that goes beyond industry standards, Parimatch Affiliates will host an exclusive side event for its top partners: a trip to the Formula 1 race in Silverstone. This ethos will be reflected at the stand through a dynamic atmosphere where insights and energy converge, complete with engaging activities, prize draws, and limited-edition merchandise drops.

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In addition to fostering business objectives, Parimatch is focusing more than ever on its employer brand. The company’s Employer Brand and HR teams will be on-site for open conversations with talented professionals. Visitors can gain direct insights into Parimatch’s vibrant corporate culture, diverse work formats, and significant career opportunities. This provides a transparent look into life at a leading global entertainment company.

The post Unlock Top-Tier Deals and Careers: Parimatch joins iGB L!VE 2025 appeared first on European Gaming Industry News.

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