Gambling in the USA

Jamie Foxx To Star In BetMGM’s New Brand Campaign

Published

6 years ago

September 24, 2020

Reading Time: 2 minutes

BetMGM, the market-leading sports betting and online gaming platform, is proud to announce that Academy and GRAMMY Award winner Jamie Foxx will star in the company’s new ad campaign. The multitalented sensation, who has conquered the worlds of comedy, film, and music, is now also the face of BetMGM’s new The King of Sportsbooks campaign.

Foxx will star in a variety of traditional and social media advertisements for BetMGM. For their first brand campaign together, The King of Sportsbooks, made in partnership with creative agency 72andSunny New York, BetMGM showcases the excitement that comes with sports betting. The campaign will roll out in the coming weeks featuring a video ad, with the Fountains of Bellagio in Las Vegas as the canvas. The ad creates a “sitting on the edge of your seat” experience by combining the magic of sports brought to life on the Fountains, with the surrealism of Foxx levitating above water.

“Jamie is an exceptional talent and we’re proud to have him partner with us on our new campaign for BetMGM,” said BetMGM’s Chief Marketing Officer Matt Prevost. “The King of Sportsbooks campaign is the next step in the evolution of the BetMGM brand and Jamie brings a unique ability to tell our story in an incredibly creative and entertaining way. BetMGM exists at the intersection of sports and entertainment and Jamie fits this positioning perfectly; we couldn’t be more excited to welcome him to the BetMGM family.”

Jamie Foxx is an award-winning actor, singer, and comedian. He recently won “Outstanding Supporting Actor in a Motion Picture” at the NAACP Image Awards and received a SAG Award nomination for “Outstanding Performance by a Male Actor in a Supporting Role” for his performance in Just Mercy. Foxx can currently be seen in Netflix’s Project Power, which launched on August 14, and is a starring voice in Disney/Pixar’s upcoming feature Soul set for release on November 20.

Available for download on both iOS and Android and accessible via desktop, BetMGM leverages an exclusive betting engine that allows sports fans to place bets quickly and with ease and is accessible in seven states, with plans to be live in 11 by the end of 2020. For more information, follow @BetMGM on Twitter.

SOURCE MGM Resorts International

1X2 Network

1X2 Network launches iCasino content in West Virginia with Rush Street, Caesars and Fanatics

Published

45 minutes ago

June 3, 2026

Wladimir P.

1x2-network-launches-icasino-content-in-west-virginia-with-rush-street,-caesars-and-fanatics

1X2 Network has launched in West Virginia, marking its second regulated US market. The supplier said a first set of games went live on 3 June 2026 with Rush Street, Caesars Entertainment and Fanatics Casino.

The company entered North America in Michigan two years ago and said it is expanding US distribution off the back of performance there. 1X2 Network did not disclose commercial terms or rollout timelines by operator.

Among the initial titles going live in West Virginia are 3 Hot Chilli Peppers and 3 Porky Banks Hold and Win. The company said both games have been “ranked as top performers in North America” and are aimed at West Virginia’s “core 30-39 year old iGaming demographic.”

Kevin Reid, CEO at 1X2 Network, said: “Buoyed by the performance of our top tier titles in Michigan, we felt the time was right to step up our US expansion plans, and in Rush Street, Caesars Entertainment and Fanatics Casino, we couldn’t think of three better operators to debut our launch into West Virginia.

“Having already worked with these brands in the Great Lakes State, we’re confident that games like 3 Hot Chilli Peppers and 3 Porky Banks Hold and Win will deliver the same great results for them in West Virginia. We also have deals in the pipeline to go live with a number of other big-name operators which will further cement our presence in North America.”

The post 1X2 Network launches iCasino content in West Virginia with Rush Street, Caesars and Fanatics appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.

content-aggregation

Playson launches slot portfolio on Caesars’ Ontario online casinos

Published

23 hours ago

June 2, 2026

Wladimir P.

playson-launches-slot-portfolio-on-caesars’-ontario-online-casinos

Playson has partnered with Caesars Entertainment in Ontario to distribute its online slot titles across Caesars Palace Online Casino, Horseshoe Online Casino and Caesars Sportsbook & Casino.

Under the deal, Playson will supply a selection of games from its Hold and Win portfolio through Light & Wonder’s aggregation platform. Titles named in the release include 4 Pots Riches: Hold and Win, Thunder Coins: Hold and Win and Diamonds Power XXL: Hold and Win.

Playson said the content has performed strongly in the province since it entered the Ontario market in 2022.

Ben Wood, CCO at Playson, said: “Caesars Digital is a prestigious entertainment brand and this partnership reinforces our commitment to deliver player-favourite content to the world’s leading casino operators. We look forward to bringing our proven portfolio to an increased number of players across Ontario and continue strengthening our North American footprint.”

Ricardo Cornejo Rivas, Vice President of Online Gaming at Caesars Digital, said: “The addition of Playson’s established portfolio of titles broadens the online casino offering for our players in Ontario. This partnership reflects our ongoing focus on advancing the online casino experience across our platforms.”

The post Playson launches slot portfolio on Caesars’ Ontario online casinos appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.

Compliance

BMM Innovation Group confirms SBC Summit Americas 2026 presence

Published

5 days ago

May 29, 2026

Wladimir P.

bmm-innovation-group-confirms-sbc-summit-americas-2026-presence

BMM Testlabs, BIG Cyber and RG24seven Virtual Training will exhibit at Booth 730 in Fort Lauderdale, June 9-11.

BMM Innovation Group (BMM) said it will attend SBC Summit Americas 2026, running June 9-11 at the Broward County Convention Center in Fort Lauderdale, Florida.

The company will exhibit at Booth No. 730, presenting its testing and certification, cybersecurity, and compliance-focused training services for North America and Latin America through its brands BMM Testlabs, BIG Cyber, and RG24seven Virtual Training. BMM said its team on-site will include multilingual business development staff supporting English, Spanish, and Portuguese.

BMM’s International iGaming Leader, María Romero de Alba, said, “SBC Summit Americas is one of the most important gatherings for the gaming industry across North and Latin America, and we’re excited to bring the BMM World Tour to Fort Lauderdale. As iGaming continues to grow across the region, BMM is helping suppliers expand into new markets with trusted compliance, cybersecurity, and training solutions.”

Separately, BMM said it has been shortlisted for “Compliance Solution of the Year” at the SBC Awards Americas 2026, scheduled for June 10 alongside the conference.

The post BMM Innovation Group confirms SBC Summit Americas 2026 presence appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.