eSports
Mercedes-Benz to become the exclusive automotive partner of all global LoL Esports events
The Stuttgart-based luxury brand is set to become the exclusive automotive partner of all global League of Legends Esports events of Riot Games. This was announced today by Bettina Fetzer, Vice President Marketing Mercedes-Benz AG, during the 2020 League of Legends World Championship Preview Event. The partnership will focus on the League of Legends community and will feature Mercedes-Benz as the presenting sponsor of the Trophy Ceremony at global events — the pinnacle of sporting success for LoL pro teams.
The tenth edition of the 2020 LoL Esports World Championship, or 2020 Worlds for short, will take place in Shanghai from 25 September to 31 October. The first major global sports event in China since the coronavirus pandemic marks not only the tenth anniversary of the Worlds, but also the beginning of the global partnership between Riot Games and Mercedes-Benz. Hints about the partnership were given to the community in advance. Attentive observers had already recognised the Mercedes-Benz GLA and the Mercedes-Benz EQC (combined power consumption: 21.3-20.2 kWh/100 km, combined CO2 emissions: 0 g/km)¹in the official Worlds anthem video, released on 17 September. It was a hot topic in the community. Mercedes-Benz responded immediately on social media, where Bettina Fetzer, Vice President Marketing Mercedes-Benz AG, sat in an EQC with the Summoner’s Cup on the front passenger seat and said in dialogue with MBUX: “Hey Mercedes, guide me to Shanghai!”
Bettina Fetzer officially announced the partnership today at the Worlds 2020 Preview Event, hosted by Riot Games from Los Angeles. Mercedes-Benz is now the exclusive automotive partner of the three global events of League of Legends: the Mid-Season Invitational, Worlds, and the All-Star Event. In doing so, the automotive brand bearing the three-pointed star is elevating the existing sponsorship of the Chinese League of Legends, the so-called LPL, to a global level.
“We decided to partner with Riot Games because we strongly believe in esports”, says Bettina Fetzer, Vice President Marketing Mercedes-Benz AG: “League of Legends is one of the most popular games in recent years. By partnering with Riot Games at the global level, we want to participate even more actively than before in shaping the future of esports and inspire fans about our brand in a playful dialog”.
Mercedes-Benz begins the partnership with the motto “Icons of a new generation” and in doing so looks back on ten years of League of Legends Esports World Championship. Mercedes-Benz underlines the notion of community first at the start of Worlds and during the event issues Mercedes-Benz-branded Hextech Chests – virtual surprise boxes with coveted in-game items. Furthermore, plans call for using creative and innovative approaches to produce and provide exclusive content for fans during the Worlds. By doing so, Mercedes-Benz intends to interact with millions of connected fans around the globe and to actively participate in shaping Worlds through constant engagement.
“As the first luxury automotive brand to embrace esports at a global scale, Mercedes-Benz has developed a deep understanding of the unrelenting passion fueling the game and the League of Legends esports community,” said Naz Aletaha, Head of Global Esports Partnerships, Riot Games. “Mercedes has been synonymous with excellence for nearly a century, and we are excited to combine our shared appetite for innovation to bring great sporting moments to the global League of Legends stage”.
In addition, the TV spot that impressively fuses the world of LoL Esports with the real world celebrated its world premiere at the media event. In the spot, the viewer meets both famous esports heroines and heroes as well as a number of the most popular League of Legends characters. Only the interaction of all the players makes the line-up an unbeatable team and therewith “Icons of a new generation”.
The commitment to esports and the creation of added value is also made tangible by a host of other measures. Mercedes-Benz will from now on present the trophy ceremonies at all three global events, bring a new broadcast segment in the most important global event streams to the homes of fans and pay lasting tribute to esports in general and the League of Legends community in particular with additional integrations and creative communication activities.
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BETER, the leading provider of betting content and data, and GRID, a first-party esports live data provider, extend their partnership to bring advanced data visualizations to BETER’s esports offering, enhancing the betting experience for all enthusiasts around the globe
GRID widgets include visualizations such as The Map Winner Prediction Tracker, Series Scoreboard, LiveLog, and Comparison Widgets. The integration will also see a recently released GRID Stats Widget integrated into the BETER betting solutions, displaying various customizable statistics such as win rate, damage per round, First 5 kills, headshots, and many more.
Designed to be game title-agnostic, the GRID Widgets display real-time stats. They can be powered by any data source for any game in any genre, making them an entirely universal tool for data visualization across all esports content.
This new integration of data visualization will help bettors make more informed betting decisions and significantly increase their understanding of the game and its progress before, during, and after the game is live.
The widgets are versatile and fully customizable to match any partner’s branding and ensure the best experience can be scaled across mobile and desktop platforms.
Chuck Robinson, Chief Revenue Officer at BETER: “We are excited to expand our partnership with GRID, bringing advanced data visualizations to our esports offering. This collaboration allows us to offer our partners’ customers a more immersive and engaging betting experience, helping them interact with esports on a whole new level. By leveraging GRID’s real-time data and customizable widgets with comprehensive statistics, we’re setting a new standard in the betting landscape, ensuring that BETER continues to lead the way in innovative esports betting solutions.”
Mikael Westerling, Chief Sales Officer at GRID: “Together with BETER, we share a common vision for how the esports betting experience should be designed—immersive, authentic, interactive, and powered by official data. Data is a powerful tool for storytelling, and the GRID widgets are designed to make esports content more accessible to new fans while deepening engagement with existing audiences. By providing real-time, actionable insights directly from the game server to BETER, we deliver a next-level experience that truly resonates with the esports community.”
The post BETER and GRID Bring Advanced Data Visualizations to Esports Betting appeared first on European Gaming Industry News.
Esports betting in the United States is a yet to be fully tapped, and with more regulatory progress the total market and opportunity in esports continues to grow.
It’s why at PandaScore, we recently acquired our first license in the lucrative American market, in the esports-friendly state of Colorado. The move is a strong signal of our ambition in the US, but it also sets out our methodology for solving the uncertainty problem that US esports betting currently suffers from.
Supplier licensing should lead the way
The unknowns about what markets and lines can be offered are a key piece of the puzzle in many jurisdictions. Uncertainty around the legislation means operators are tentative to jump in with both feet. At PandaScore, we’re helping operators navigate US esports betting regulation on a state-by-state basis, so they can make business led decisions in markets with right balance of stability and opportunity.
Except for a few states, esports betting regulation is relatively new: there’s not a great deal of precedent to work from, and its quickly evolving nature means there’s likely more work to be done in the future. We plan to be at the forefront of making sure that esports betting works for the whole ecosystem: operators, suppliers, regulators and the betting public.
The regulatory framework across the country may be shifting at different paces, but almost all states are going in one direction: expansion.
Esports suppliers have a duty to show operators the way and give them the tools, knowledge and expertise to make the right decision. We don’t believe in going all guns blazing, but entering markets with some certainty around esports in a considered fashion.
We can be more confident that those specific markets are built for esports, with Colorado being PandaScore’s first step for several reasons.
Why Colorado
When deciding which market to enter, we consulted heavily with our customers and whittled it down to states that had the right mix of commercial opportunity, solid regulatory environment and straightforwardness in licensing.
Since regulating esports, Colorado has had a friendly framework for esports. The catalogue for regular betting includes a wide range of esports titles based on approved games and tournaments by the publisher or regulator – which follows some similarities to how traditional sports betting is structured.
The process itself was simple and clear, with clear terms and commercials that promote investment, entrepreneurship and innovation – all key ingredients for growing new markets and ambitious organisations to build new audiences.
Colorado is the natural next step in PandaScore’s service-minded, client-first approach. There’s already a generation of bettors who are seeking out esports betting products, esports suppliers need to be the source of knowledge and expertise that helps guide and amplify the esports ambitions of their clients.
Service-minded approach, client-led growth
We bring operators into the licensing conversation from the outset, exploring the licenses most valuable to them and then leveraging our lean, efficient operating model to get it done.
We’ve proven we’re serious about the US market, and that we can get a license efficiently, so if an operator desires a specific jurisdiction, we base our decisions on the revenue potential, give them a clear, no-spin picture of the market, and put in the hard work of licensing to provide our services in the US.
Player age verification as a mandatory service
A huge part of that no-spin picture is addressing the concern and risk around player age verification in esports. Compliance is paramount for suppliers and operators alike, so knowing the requirements from state to state is essential.
PandaScore has been offering player age verification for years and is well established on this front thanks to years of servicing jurisdictions like Australia and Sweden. We already have an API that clients use for peace of mind, and are beefing it up as a standalone service intended to support regulators and governing bodies to ensure compliance, confidence and growth.
Suppliers need to lead from the front for US esports betting to succeed. It’s not just about having the best product – they need to be an expert on relevant regulation, genuinely serve the expansion interests of clients and be a truly safe pair of hands that actively supports and serves operators, bettors and regulators alike.
Author: Oliver Niner, Head of Sales at PandaScore.
eSports
HUAWEI AppGallery Sponsors PUBG MOBILE Rising Stars Season 4 to Support Emerging Esports Players in Turkey
HUAWEI AppGallery this year sponsored PUBG MOBILE Rising Stars season 4, Turkey’s biggest amateur esports tournament. Held annually, PUBG MOBILE Rising Stars’s purpose is to identify and nurture new talent, as participants engage in battle on the PUBG Mobile esports platform. The Grand Finals concluded on 1 September.
AppGallery Sponsorship: Attracting Youth Talent to Esports
AppGallery hopes to promote esports among young players, enabling them to pursue a meaningful esports career through exposure to professional teams and an offer of a monetary prize.
“Esports are a growing phenomenon across younger generations of gamers, to the point that some of them prefer to watch others playing games, than playing those games themselves! As such, the esports essence of ‘sharing fun, healthy competition with friends’ deeply aligns with AppGallery’s identity and commitment towards the gaming community,” Jaime Gonzalo, VP Huawei Mobile Services Europe, said.
He added, “PUBG MOBILE Rising Stars has become a key event in the Turkish esports scene, where players can flaunt their skills in the exciting PUBG Mobile arena and gives them the opportunity to be noticed by professional teams. An attractive prize pool of 600,000 TRY is awarded across the tournament, offering support and a potential future career path to emerging talent.”
The prize pool was distributed across the top 16 teams, and the ‘MVP’ and ‘WWCD’, the top team from each match.
Grand Finals Highlights
The Grand Finals was a crucible of competition. From 31 August to 1 September, 16 teams competed to determine the Rising Stars champion. This phase was held at the ESA Espor Arena in Maslak over two offline days, to an onsite audience of 1,300 and over 20,000 live viewers.
The team HADDINI BILBAO won this PUBG MOBILE Rising Stars Grand Finals by just 1 point after 12 closely contested matches.
Tournament Recap
PUBG MOBILE Rising Stars Season 4 played a crucial role in discovering and supporting aspiring esports athletes. Reflecting the popularity and importance of this tournament, a whopping 5,000 teams participated in the First Round of the tournament. Held from 12 August to 19 August, this Qualification Period comprised three matches daily and a point-based system.
The Group Stage consisted of the top 32 teams from the first round and featured two groups with a six-day broadcast. Only 16 teams qualified for the Grand Finals – the final phase had a two-day broadcast.
The post HUAWEI AppGallery Sponsors PUBG MOBILE Rising Stars Season 4 to Support Emerging Esports Players in Turkey appeared first on European Gaming Industry News.
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