Latest News
Enteractive launches iGaming Padel League with Padel Malta
Malta’s first exclusive padel league will run from September to December
Enteractive, the leader in player reactivation and retention for iGaming brands, has partnered with Padel Malta to launch the inaugural iGaming Padel League in Malta, highlighting the love for this fast-growing sport amongst the iGaming sector.
Padel Malta opened its doors in February this year and has since managed to attract a lot of interest for padel in Malta. A sense of community and a friendly sporting atmosphere have contributed to the club’s success.
Padel is a racquet sport typically played in doubles on a court around a third the size of a tennis court. The game can be explained as a mix between tennis and squash, with a net in the middle and four walls surrounding the court, off which the balls can be played.
Ten teams will battle it out over three months to claim the title of Enteractive Padel League Champions 2020, beginning Monday 7th September for a weekly Monday event at Padel Malta in Pembroke.
The sport has proliferated in recent years, with an internationally recognised World Padel Tour and many European countries now including their own Padel Associations. In Malta, the sport is popular with many expats living and working on the island in the iGaming industry.
Mikael Hansson, CEO and founder of Enteractive, commented, “This sport is so popular amongst the iGaming community that we jumped at the chance to host the first Enteractive Padel League in Malta. It’s all for fun, but I’m sure things will get competitive very quickly!”
Janika Wijkmark, co-founder of Padel Malta, added, “We’re pleased to have partnered with Enteractive to launch Malta’s first Padel League and bring the ever-growing popularity of the sport to more people on the island. Enteractive are perfectly placed to engage their network of clients and friends across the iGaming ecosystem in Malta.”
Those interested to enter a team should visit pages.enteractive.com/padel to register their interest, with all confirmed teams to be notified by 31st August.
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Asia
PG Soft signs on as sponsor for SiGMA Asia 2026 in Manila
PG Soft has been named as a sponsor of SiGMA Asia 2026, set to take place at the SMX Convention Center in Manila.
According to the company, the sponsorship package includes branding in the venue lobby and a 60-second branded video broadcast inside the exhibition hall across 14 hanging HD screens during the two-day expo.
PG Soft said the commercial partnership is part of its focus on engaging with Asian markets and supporting SiGMA’s networking aims for the global iGaming community.
A PG Soft spokesperson said: “SiGMA Asia is a must-attend event on the iGaming calendar, and Manila is one of the most exciting markets in the region. We’re very pleased to be supporting this summit and look forward to presenting our brand to the influential audience that SiGMA Asia continues to attract.”
The post PG Soft signs on as sponsor for SiGMA Asia 2026 in Manila appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.
adtech
PropellerAds rolls out Interactive Ads format aimed at higher-intent clicks
PropellerAds has launched Interactive Ads, a new ad format the company says is designed to improve click quality and increase conversion rates by adding a brief interaction before users reach an advertiser’s landing page.
Interactive Ads require users to complete a lightweight action—such as swiping, selecting, taking a mini quiz, or clicking a confirmation—before continuing. PropellerAds positions this “engagement step” as a filter for high-intent users, with the aim of reducing accidental clicks and low-interest traffic that can dilute campaign performance.
The company said the format is designed to be activated within existing campaign workflows and does not require additional creative assets or technical development. PropellerAds also said its platform automatically selects the interaction type based on advertiser goals and user characteristics.
PropellerAds suggested the format can be used alongside other ad approaches in a broader funnel—for example, using Social Commerce to generate initial traffic and Interactive Ads to qualify users before conversion.
Separately, PropellerAds said it was featured in G2’s Summer Report, which the software marketplace compiles using verified customer reviews, market presence, and user feedback.
The post PropellerAds rolls out Interactive Ads format aimed at higher-intent clicks appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.
BetGames
Weekend Reels | Week 21: Slot Drops & Trends
Here are this weeks latest slots releases compiled by Eastern European Gaming
Booming Games has released its latest slot “Diamond Forge: Link & Loot”. Boasting a 5×3 grid with 10 fixed paylines, the game offers players a maximum win potential of 10,000x. Set on a classic, diamond background, two explosive bonus features provide the ultimate experience for those seeking entertaining gameplay.

GAMOMAT has expanded its portfolio with the launch of Multi Machine, a classic fruit game crafted to connect with German players. Multi Machine is a 4-reel, 81 Ways to win fruit title that places the Wild at the centre, focusing on clean, stripped-back reel action.

DEGEN Studios has released Tomb of Wishes, a 5×5 cluster pays slot built around cascading wins, Random Wilds and a three-stage bonus sequence themed around a genie. In the base game, winning clusters remove symbols from the grid and feed a central counter. As more symbols are cleared, Random Wilds can land to help complete clusters and extend cascades.

PopOK Gaming has launched a new slot game, Fortune Tarta, with the title released on May 15, 2026. The supplier said the Asian-themed game is available for integration and is built around a 3×3 layout with five paylines.

Greentube continues to build on one of its most popular game franchises with the launch of Cash Connection Charming Lady’s Boom Coins, the latest charming addition to the Cash Connection series. Bringing together two fan-favourites, the 5×3 title combines the widely enjoyed Cash Connection mechanics with the unmistakable elegance of Charming Lady’s Boom.

Evoplay has launched Juicy Fruit Coins Hold and Win, its latest slot release built around a classic fruit-machine theme and a modern Hold and Win mechanic. The five-reel title uses traditional fruit symbols and wilds, with Scatter symbols triggering Free Spins.

Relax Gaming has released Purrrminator Dream Drop, the latest title in its Dream Drop jackpot series. The supplier said the Dream Drop series has now produced 30 MEGA Jackpot millionaires, with four payouts triggered this year in a record time frame.

BetGames has launched Chili Cash, a new high-volatility slot that debuts the supplier’s Hold & Win Plus feature. The game includes 243 ways to win, four jackpots and a stated maximum payout of 10,000x. Chili Cash is built on a 5×3 reel layout. BetGames said Hold & Win Plus allows players to lock in cash and jackpot prizes.

Pragmatic Play has expanded its fan-favourite canine slot franchise with the release of “The Big Dog House”. The main highlight of this new slot is the introduction of colossal wilds that help players target a massive 15,000x win potential.

Inspired Entertainment, Inc., a prominent B2B provider of gaming content, systems, and solutions, has announced the launch of three new titles—The Great Eggscape
, Aphrodite Legends of Olympus
, and Gold Fever Mine All Mine
—across the UK and Malta iGaming markets.

The post Weekend Reels | Week 21: Slot Drops & Trends appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.
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