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PlayPennsylvania.com: Sports betting, online casinos enjoy big July
Pennsylvania’s sportsbook capitalized on the return of major sports to nearly double the handle from June to July, and the state’s online casinos built momentum as the Keystone State’s market continued to rebound in July, according to PlayPennsylvania analysts.
“The return of baseball and the NBA were seminal moments for Pennsylvania’s sportsbooks, obviously,” said Dustin Gouker, lead analyst for PlayPennsylvania.com. “There is no making up for what was lost during the shutdowns. But with online casinos sustaining incredible growth, major sports back in play, and retail casinos gradually reopening, the industry is thankfully moving forward.”
Retail and online sportsbooks generated $164.8 million in wagers in July, up 85.1% from $89 million in June, according to official data released Monday. July’s wagers were up 177.7% from $59.3 million in July 2019, when online gaming was still in its infancy in Pennsylvania.
Gross revenue also surged to $8.1 million, up 22.3% from $6.7 million in June and up 185.7% from $2.9 million in July 2019. July’s revenue produced $2.8 million in state taxes and another $162,950 in local share assessment. Sportsbooks have now produced $51.6 million in state taxes and local share assessments since launching in November 2018.
“Even just over a week of baseball and a few days of the NBA was enough to unleash pent-up demand for wagering on major sports,” Gouker said. “August should be a huge month, with NBA and NHL playoffs drawing bets that aren’t typical in the late summer. That should help Pennsylvania’s sportsbooks make up a little of the revenue lost this spring.”
Not surprisingly, bettors continued their overwhelming preference for online betting, accounting for 94.3%, or $155.4 million, of July’s handle. FanDuel Sportsbook at Valley Forge Casino remains the market’s dominant player, collecting $68.8 million in online bets, more than doubling the $32.9 million in June wagers. July’s handle generated $1.4 million in taxable revenue, down from $2.9 million in June. FanDuel was followed by:
- DraftKings at The Meadows ($39.1 million handle, up from $25 million; $1.8 million taxable revenue, up from $1.4 million)
- Rivers-Philadelphia ($12.7 million handle, up from $9.4 million; $896,195 revenue, up from $594,862)
- Fox Bet at Mount Airy ($11.9 million handle, up from $8.4 million; $965,052, up from $683,217)
- Rivers-Pittsburgh ($10.4 million handle, up from $5.9 million; $711,445 revenue, up from $519,774)
- Parx Casino ($9.1 million handle, up from $5.2 million; $822,701 revenue, up from $692,649)
- Unibet at Mohegan Sun Pocono ($2.6 million handle, up from $1.1 million; $152,716 revenue, up from $14,490)
- Presque Isle Downs ($422,638 handle, up from $229,711; $31,917 revenue, up from $16,519)
- Harrah’s ($249,584 handle, up from $132,659; $24,839 revenue, up from -$17,112)
Retail sports betting remained relatively slow in July, generating $9.4 million in bets, which was up significantly from $689,534 in June. Sportsbooks won $1.3 million on those bets after losing $99,270 in June. Parx Casino overtook the market lead with $2.2 million in July wagers, beating out Rivers-Pittsburgh’s $1.6 million handle. But Rivers-Philadelphia topped gross revenue with $303,571.
“The key for sports betting going forward is obviously the health of the various major sports leagues in the U.S.,” said Valerie Cross, analyst for PlayPennsylvania.com. “We saw with the Phillies that the pandemic can abruptly alter the sporting landscape. And with college football in jeopardy this fall, and the NFL still working through its plans, the fall remains quite uncertain.”
Online casinos and poker
The momentum of online casinos games and poker continued in July, even with retail casinos open. Online gambling generated $54.4 million in gross operator revenue, or $1.8 million per day in the 31 days of July. That was up from $50.1 million in June, or $1.7 million per day, in the 30 days in June. July’s revenue generated $15.5 million in state taxes.
Online table games and slots produced $1.8 billion in wagers, up from $1.7 billion in June, resulting in $51.4 million in revenue. Mount Airy/PokerStars, the lone poker operator in the state, generated $3 million on poker, down from $3.2 million in June.
And more online casinos are on the way. Wind Creek Bethlehem and PlayLive! Casino — which has yet to build its planned Philadelphia casino — launched online casinos in August.
“The pandemic has accelerated the maturity of Pennsylvania’s online gaming market dramatically,” Cross said. “By comparison, it took New Jersey more than six years to top $50 million of online gambling revenue in a month. Pennsylvania managed to do it in less than a year. That growth has been vital to the stability of Pennsylvania’s gaming industry.”
Other highlights from June:
- Rivers-Philadelphia led the online casino market with $15.4 million in revenue on $612.1 million in wagers, up from $15 million in revenue on $567.3 million in wagers in June.
- DraftKings/Penn National generated $10.8 million in revenue on $339.9 million in wagers, up from $9.6 million in revenue and $302.7 million in wagers.
- FanDuel/Valley Forge collected $8.4 million in online revenue on $346.4 million in wagers, up from $7.8 million in revenue on $286.6 million in bets
For more information on the revenue generated by Pennsylvania, visit www.playpennsylvania.com/revenue.
About the PlayUSA.com Network:
The PlayUSA.com Network is a leading source for news, analysis, and research related to the market for regulated online gaming in the United States. With a presence in over a dozen states, PlayUSA.com and its state-focused branches produce daily original reporting, publish in-depth research, and offer player advocacy tools related to the advancement of safe, licensed, and legal online gaming options for consumers. Based in Las Vegas, the PlayUSA Network is independently owned and operated, with no affiliations to any casino — commercial, tribal, online, or otherwise.
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NorthStar Gaming Holdings Inc. announced a series of enhancements to its NorthStar Bets online betting platform. The latest product innovations are crafted to elevate and consistently surpass the expectations of NorthStar Bets customers, reinforcing the Company’s position as the definitive premium choice in the gaming industry.
“We are excited to roll out a broad range of product enhancements to our customers. Innovation has always been a core value for NorthStar as we seek to maintain a best-of-breed platform that evolves alongside changing preferences and emerging technologies. We focus on upgrades that will differentiate us in the marketplace, simplify the customer experience, and reinforce our premium positioning,” said Michael Moskowitz, Chair and CEO of NorthStar.
NorthStar’s product innovation strategy can be summarized by two complementary propositions. “Incrementally Better” refers to ongoing, often small-scale improvements aimed at optimizing such attributes as reliability, trust, speed, simplicity, and performance. “Fundamentally Different” means targeting efforts on features or offerings that are highly valued, drive customer loyalty, and set NorthStar apart from competitors.
Product enhancements recently introduced by NorthStar include the following:
• Strengthened Casino section. A new streamlined navigation simplifies the user experience, while NorthStar’s selection of games and titles has doubled since the start of 2024.
• NorthStar Elite Blackjack. A bespoke branded table crafted to exceed the exacting standards of VIP players, embodying the premium experience that defines NorthStar Bets.
• Sports Insights 2.0. Overhaul of industry-leading sports content vertical with new features, statistics, design, and user experience, launched on NorthStarBets.ca.
• Enhanced Sportsbook.
a. Dynamic Navigation: The latest innovation introduces a feature that streamlines navigation, quickly guiding users to top sports and events, minimizing the steps required to place a bet.
b. Personalized Prop Bets: An advanced AI-driven algorithm analyzes individual betting patterns to generate customized prop bets that are tailored to each customer’s betting history.
c. Intelligent Parlay Suggestions: This intuitive functionality also appears on the bet slip, where companion bets are offered to enhance single bets, enabling customers to effortlessly create logical parlays at the point of the bet decision.
“Today’s announcement offers a preview of the innovation fueling our 2024 strategy. Our product team is executing an ambitious roadmap that balances incremental advancements with groundbreaking features, all meticulously crafted to elevate the attributes our customers value most-reliability, performance, and simplicity,” said Dean MacNeil, VP of Product & Managed Services at NorthStar.
“As a premium brand, we strategically harness innovation to amplify our appeal to high-value customers, solidifying our distinct advantage in the industry. By consistently enhancing the customer experience, we reaffirm our commitment to delivering a premium service that drives strong customer satisfaction and earns their loyalty.”
British Columbia Lottery Corporation (BCLC)
IGT Launches its Second Omnichannel Wide Area Progressive Game in Canada, Money Mania Slots
International Game Technology PLC announced that it recently launched its second omnichannel Wide Area Progressive (WAP) game for Canada, Money Mania slots. The game is currently available on British Columbia Lottery Corporation’s (BCLC) PlayNow.com site and at 22 BCLC-governed casinos throughout British Columbia. IGT is the only supplier in the world to offer omnichannel jackpot games with shared jackpot liquidity across the land-based, online and mobile versions of the games.
“We know our players love the excitement that the Powerbucks games offer, so BCLC is thrilled to launch IGT’s Money Mania – another title that draws upon the same opportunity for cross-channel jackpots. Both BCLC and IGT are passionate about bringing innovative games to players and fueling responsible growth in the industry. We also recognize that BCLC is in a unique position with our ability to offer cross-channel experiences for players. Whether players choose to play Money Mania at the casino or online, we’re confident this is another game they’ll love,” said Dan Beebe, BCLC Chief Operating Officer.
IGT’s Money Mania is a proven multi-level progressive (MLP) game that features player-favorite game mechanics and multiple base-game themes. The game includes a $100,000 top-level “Money Jackpot” and a fast-growing, fast-hitting second-level WAP jackpot – “Mania Jackpot”. With a jackpot-reset value of $4000, the game’s “Mania Jackpot” is designed to hit frequently, especially with land-based, online and mobile gameplay all simultaneously feeding the jackpot meter.
“IGT’s Money Mania omnichannel WAP game is designed to frequently deliver mid-to-large-size jackpots, drive cross-channel gameplay and engage BCLC players online and in casinos. Like Powerbucks, IGT’s Money Mania is at the forefront of jackpot innovation and supports IGT’s commitment to and leadership in omnichannel content and innovation,” said David Flinn, IGT SVP Sales, Canada, South and Central America.
BCLC was the first gaming operator in the world to offer an omnichannel jackpot game when it partnered with IGT for the 2016 launch of Powerbucks slots. Since then, IGT’s Powerbucks has remained one of the top-performing games in Canada and has minted more than 50 millionaires across the country.
BCLC has launched PROLINE – a first-of-its-kind digital retail sportsbook – across all B.C. lottery terminals.
PROLINE offers the most popular sports-betting options previously available on BCLC’s Sports Action, as well as other new offerings. In addition to Toto, Oddset 2-outcome, Oddset 3-outcome, money line, point spread, totals and props, single-event betting and dynamic odds will be offered for the first time at retail locations.
“This is an exciting evolution for BCLC and for sports bettors across the province. PROLINE offers an updated and innovative sports betting experience and is the pivotal next step for BCLC in offering exciting new sports products to our valued players,” Dan Beebe, Chief Operating Officer at BCLC, said.
To play, players will have to download the new BCLC PROLINE app on their phone, create their digital bet slips in the app and receive an app-generated QR code, which they can bring to any lottery retail location to scan and receive a printed ticket. As added flexibility, players can also create their PROLINE bets on their laptops or tablets through the PROLINE website.
BCLC is also planning for other new sports-betting experiences in the months ahead, which will include enhanced betting experiences at B.C. bars and pubs and exciting new offerings at B.C. casinos around the province.
BCLC is the official sports betting partner of the Vancouver Canucks, Abbotsford Canucks, Vancouver Warriors, BC Lions and the 11th Grey Cup, which takes place at Vancouver’s BC Place on November 17.
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