Canada
TPD and XB Net partner for in-running betting on North American racing
Total Performance Data teams up with leading Stateside supplier for ground-breaking in-running product
XB Net, the leading provider of premium content for North American racing, has announced a ground-breaking new partnership with Total Performance Data (TPD), the definitive source of in-running data for horse racing.
Thanks to Equibase’s GPS rollout, the pair are launching an “in-running” industry-first for North American horse racing. This product undertakes to revolutionise live betting by delivering reliable pricing on a popular sport which has traditionally struggled to maintain pace with a broader sportsbook marketplace, where over 70% of turnover is generated in-play. Now, however, TPD and XB Net have combined to produce a dependable in-play offering that crystalises accurate odds for the most solid in-play, fixed-odds pricing available.
The feed fuses the PA starting price with the best of automated trading via TPD’s astonishing range of consequential in-running analytics, including stride length, stride frequency and sectional timings enabled by saddle-cloth GPS tracking. These variables are accordingly harvested in-play by TPD’s machine-learning trading tools whose algorithms train themselves on race pace for precise pricing that delivers a distinct step-change in live fixed-odds wagering.
This landmark deal promises to usher in a bright dawn for in-play betting on horses, providing operators and their customers with the following benefits:
- In-running prices available on existing PA Media XML/DTD integration
- Win-only in-play betting from XB Net racecourses, with further markets in due course
- 1,500 race days per year and rising
- Improved in-running engagement, featuring:
o Accommodating after-the-off “late money”
o Live tradeable prices until the final furlong, sometimes even the wire
o Cashout-integrated functionality in-play (fair-margin, lowest latency)
o Price-smoothing and visual-tracking graphics to enhance the user experience
This new in-running pricing feed now capitalises on its position to deliver deeper engagement for horse racing fans and improved digital dwell-time for operators. Demo feeds are already trialling successfully with a number of high-profile operators, helping create fresh revenues streams against the backdrop of a progressively homogenised betting landscape.
The announcement adds yet more muscle to XB Net’s leading end-to-end solution which grants its clients access to many of the planet’s most prestigious races, with rescheduled marquee events like the Preakness Stakes and the Breeders’ Cup still to come across a packed timetable this autumn.
Simon Fraser, Senior Vice President of International at XB Net, said: “The cat is well and truly out of the bag when it comes to the significance of in-play turnover for sports betting. So, it was high time racing narrowed the gap with a legitimate and robust product of its own. Working with TPD’s team of analytical experts has allowed us to finally deliver that new product for North American racing.
“This isn’t about incremental gains. It’s an automated product revolution which belatedly gives the operators and customers the live service that they’ve been demanding for a long time. TPD has seamlessly incorporated its API with the PA Media’s benchmark XML language, ensuring total peace of mind and speed of integration for any operator looking to add this breakthrough feed.”
William Duff Gordon, CEO at TPD, added: “We’re thrilled to partner with XB Net in the States to provide the only fully automated in-play solution on the market. As with any live sport, you must have a service that keeps up in-play, harnessing the most accurate and lowest-latency data feeds to secure genuine market innovation. Our prices process the key variables in real-time, and leverage neural networks to create the best possible in-play price.
“XB Net’s unparalleled racetrack coverage in North America – coupled to their strong heritage in managing content rights, data and odds – meant that they were the logical partners in a shared vision that challenges an outmoded mindset around horse racing trading. Deeper audience engagement is simply our combined aim. So, we’re confident this in-play solution will bring a welcome new dimension to anyone following racing stateside.”
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NorthStar Gaming Holdings Inc. announced a series of enhancements to its NorthStar Bets online betting platform. The latest product innovations are crafted to elevate and consistently surpass the expectations of NorthStar Bets customers, reinforcing the Companyās position as the definitive premium choice in the gaming industry.
āWe are excited to roll out a broad range of product enhancements to our customers. Innovation has always been a core value for NorthStar as we seek to maintain a best-of-breed platform that evolves alongside changing preferences and emerging technologies. We focus on upgrades that will differentiate us in the marketplace, simplify the customer experience, and reinforce our premium positioning,ā said Michael Moskowitz, Chair and CEO of NorthStar.
NorthStarās product innovation strategy can be summarized by two complementary propositions. āIncrementally Betterā refers to ongoing, often small-scale improvements aimed at optimizing such attributes as reliability, trust, speed, simplicity, and performance. āFundamentally Differentā means targeting efforts on features or offerings that are highly valued, drive customer loyalty, and set NorthStar apart from competitors.
Product enhancements recently introduced by NorthStar include the following:
ā¢ Strengthened Casino section. A new streamlined navigation simplifies the user experience, while NorthStarās selection of games and titles has doubled since the start of 2024.
ā¢ NorthStar Elite Blackjack. A bespoke branded table crafted to exceed the exacting standards of VIP players, embodying the premium experience that defines NorthStar Bets.
ā¢ Sports Insights 2.0. Overhaul of industry-leading sports content vertical with new features, statistics, design, and user experience, launched on NorthStarBets.ca.
ā¢ Enhanced Sportsbook.
a. Dynamic Navigation:āÆThe latest innovation introduces a feature that streamlines navigation, quickly guiding users to top sports and events, minimizing the steps required to place a bet.
b. Personalized Prop Bets:āÆAn advanced AI-driven algorithm analyzes individual betting patterns to generate customized prop bets that are tailored to each customerās betting history.
c. Intelligent Parlay Suggestions:āÆThis intuitive functionality also appears on the bet slip, where companion bets are offered to enhance single bets, enabling customers to effortlessly create logical parlays at the point of the bet decision.
āTodayās announcement offers a preview of the innovation fueling our 2024 strategy. Our product team is executing an ambitious roadmap that balances incremental advancements with groundbreaking features, all meticulously crafted to elevate the attributes our customers value most-reliability, performance, and simplicity,ā said Dean MacNeil, VP of Product & Managed Services at NorthStar.
āAs a premium brand, we strategically harness innovation to amplify our appeal to high-value customers, solidifying our distinct advantage in the industry. By consistently enhancing the customer experience, we reaffirm our commitment to delivering a premium service that drives strong customer satisfaction and earns their loyalty.ā
British Columbia Lottery Corporation (BCLC)
IGT Launches its Second Omnichannel Wide Area Progressive Game in Canada, Money Mania Slots
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International Game Technology PLC announced that it recently launched its second omnichannel Wide Area Progressive (WAP) game for Canada, Money Mania slots. The game is currently available on British Columbia Lottery Corporationās (BCLC) PlayNow.com site and at 22 BCLC-governed casinos throughout British Columbia. IGT is the only supplier in the world to offer omnichannel jackpot games with shared jackpot liquidity across the land-based, online and mobile versions of the games.
āWe know our players love the excitement that the Powerbucks games offer, so BCLC is thrilled to launch IGTās Money Mania ā another title that draws upon the same opportunity for cross-channel jackpots. Both BCLC and IGT are passionate about bringing innovative games to players and fueling responsible growth in the industry. We also recognize that BCLC is in a unique position with our ability to offer cross-channel experiences for players. Whether players choose to play Money Mania at the casino or online, weāre confident this is another game theyāll love,ā said Dan Beebe, BCLC Chief Operating Officer.
IGTās Money Mania is a proven multi-level progressive (MLP) game that features player-favorite game mechanics and multiple base-game themes. The game includes a $100,000 top-level āMoney Jackpotā and a fast-growing, fast-hitting second-level WAP jackpot ā āMania Jackpotā. With a jackpot-reset value of $4000, the gameās āMania Jackpotā is designed to hit frequently, especially with land-based, online and mobile gameplay all simultaneously feeding the jackpot meter.
āIGTās Money Mania omnichannel WAP game is designed to frequently deliver mid-to-large-size jackpots, drive cross-channel gameplay and engage BCLC players online and in casinos. Like Powerbucks, IGTās Money Mania is at the forefront of jackpot innovation and supports IGTās commitment to and leadership in omnichannel content and innovation,ā said David Flinn, IGT SVP Sales, Canada, South and Central America.
BCLC was the first gaming operator in the world to offer an omnichannel jackpot game when it partnered with IGT for the 2016 launch of Powerbucks slots. Since then, IGTās Powerbucks has remained one of the top-performing games in Canada and has minted more than 50 millionaires across the country.
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BCLC has launched PROLINE ā a first-of-its-kind digital retail sportsbook ā across all B.C. lottery terminals.
PROLINE offers the most popular sports-betting options previously available on BCLCās Sports Action, as well as other new offerings. In addition to Toto, Oddset 2-outcome, Oddset 3-outcome, money line, point spread, totals and props, single-event betting and dynamic odds will be offered for the first time at retail locations.
āThis is an exciting evolution for BCLC and for sports bettors across the province. PROLINE offers an updated and innovative sports betting experience and is the pivotal next step for BCLC in offering exciting new sports products to our valued players,ā Dan Beebe, Chief Operating Officer at BCLC, said.
To play, players will have to download the new BCLC PROLINE app on their phone, create their digital bet slips in the app and receive an app-generated QR code, which they can bring to any lottery retail location to scan and receive a printed ticket. As added flexibility, players can also create their PROLINE bets on their laptops or tablets through the PROLINE website.
BCLC is also planning for other new sports-betting experiences in the months ahead, which will include enhanced betting experiences at B.C. bars and pubs and exciting new offerings at B.C. casinos around the province.
BCLC is the official sports betting partner of the Vancouver Canucks, Abbotsford Canucks, Vancouver Warriors, BC Lions and the 11th Grey Cup, which takes place at Vancouverās BC Place on November 17.
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