eSports
Work hard, play hard: Parimatch means business in esports
When Parimatch looks for ambassadors, they favour the bold; Connor McGregor, Mike Tyson, and most recently, Daniil ‘Zeus’ Teslenko. However, while the former two are revered for their physicality, Teslenko is famous for equal shows of fighting spirit in esports – a market that Stepan Shulga, Head of Esports at Parimatch, believes will be in the top three for sports betting by 2021.
Parimatch has shown its ambition to remain at the forefront of the esports betting market with the appointment of Counter Strike 1.6 and CS:GO legend Daniil ‘Zeus’ Teslenko as brand ambassador.
Sticking to its philosophy of signing ambassadors who share the brand’s abundance of fighting spirit, Parimatch’s announcement of Teslenko signifies a continued belief that esports will continue to move up the charts as a sports betting market, and Stepan Shulga, Head of Esports, wants Parimatch to remain a leader of it.
“We have long been at the forefront of the burgeoning esports industry, recognising its growth potential early on and paying it the same amount of attention as traditional sports. A significant proportion of R&D at Parimatch is focused on developing esports features to dramatically enhance user experience, which is why the brand is considered to be one of the top esports bookmakers,” he explained. “Having ambassadors in different sports is a great practice, but we think it’s especially important to have ambassadors that exemplify our values of fighting spirit. Daniil is a unique sportsman, his career spanned two parts of the history of the legendary game Counter-Strike, he was the world champion in version 1.6 and reached the same heights in the current version of CS:GO. To do it twice, in different eras, shows more than just talent; it displays an elite mentality, and that’s why we brought Daniil on board.”
And it’s stars like Teslenko that have been pushing esports to new heights in 2020, with many analysts predicting that it is now on track to becoming the world’s most watched sport. It’s trajectory as a betting market has followed this upward trend, and Stepan expects to see esports overtake many of the more traditional markets by 2021.
“We are sure that esports is already in the top five sports worldwide if we talk about all sports betting globally,” he continued. “Our expectations are to see esports in the top three games in terms of turnover by 2021. The quarantine and global lockdown only strengthened our hypothesis that investing in esports is justified.”
Indeed, Parimatch invested in esports relatively early on in its journey to becoming a fully-fledged sports betting market, and it has found success by focussing on quality over quantity.
“More often, the average rate in esports is higher than in traditional markets, such as football, where naturally there is a much more significant volume,” said Stepan. “In football, it is also more obvious how to engage the audience of an event, and there are thousands of events with thousands of different audiences. In esports, there are much fewer events, and the audience, while large, can be harder to engage. Our challenge is to find the key to the audience, speak the same language with them, and give them the quality of service and product they expect.”
Another challenge for operators that separates esports from traditional sports is the lack of centralized regulation. Stepan explained that in sports, there is a governing force in the form of federations that have an established hierarchy and structure. In esports, there is no such authority yet, and that makes it more difficult for operators to establish a large supply of fixtures for customers to bet on. The events that Parimatch do offer, however, are always backed by reams of data and statistics to provide customers with a full view of the field.
“The most interesting aspect of esports is the accessibility of detailed data; about players, teams, and all sorts of various statistics,” concluded Stepan. “We always give our players the maximum amount of information relevant to them on all devices, as esports fans know how much fine margins can matter when it comes to winning or losing.”
With another natural born winner on its side in Teslenko, Parimatch has shown customers that it remains committed to leading the way in esports, while indicating to the industry that the market is well worth its attention and investment in 2020.
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Cologne City Hall
Shortlists Revealed Across Categories for the Esports Leaders Honours Awards 2025-26
The shortlists for the inaugural Esports Leaders Honours awards ceremony have been unveiled across categories including Esports Leader, Rising Star in Esports, Standout Esports Advertising Campaigns, Best Product Innovation in Esports, Access & Grassroots Champions in Esports and Industry Development of the Year.
The awards ceremony, where the winners will be revealed live on the night will take place at Cologne City Hall (Kölner Rathaus) on 19 June 2026, with the Lord Mayor Torsten Burmester in attendance. During the invitation-only evening event, winners will be revealed live on the night and receive their awards on stage at City Hall.
Esports Leaders Honours is a new awards programme and platform created by The Esports Radar to celebrate the people, organisations and projects that helped to define the year in esports and deserve recognition. This year the ceremony forms a part of Global Esports Industry Week (GEIW).
Winners will receive their awards on stage at the event at City Hall.
Access & Grassroots Champions in Esports
• Shortlist: Stefy Bau (CEO, Init Esports), Mags Byrne (Founder, EStars), Ole Martin Gjestad (Founder, KRED Norge), Désiré Koussawo (President, SAGES Africa), David Kosir (Founder, Friendly Fire), Elliot Mack (Co-Founder and CEO, DAIGON Esports), Jon Winkle (Founder, EPIC.LAN)
Esports Leader
• Shortlist: Akshat Rathee, Anna Rozwandowicz, Fabien ‘neo’ Devide, HRH Prince Faisal bin Bandar bin Sultan, Monica Dinsmore, Niccolo Maisto, Ralf Reichert, Robbie Douek
Rising Star in Esports
• Shortlist: Bilguunbat Enkhbayar (Co-Founder and CEO, The MongolZ), Emanuele Acerbis (CEO & Co-Founder, NOVO Esports), Heloisa Passos (Founder, trexx), Kalam Neale (Head of Education, British Esports), Liam Whitehead (Head of Partnerships, Method), Meg Cabaras (Senior Account Executive, Esports & Gaming, Octagon), Sheridan McGuire (Founder, College Esports News)
Standout Esports Advertising Campaigns
• Shortlist: DHL x EFG x Chew Productions – The Dispatch, G2 x Solo Leveling (Crunchyroll), HEROIC x Razed, Jameel Motorsport x Esports World Cup 2025, Team Liquid x Magnus Carlsen, Team Vitality x Nescafé Latte, Team Vitality x Stake
Best Product Innovation in Esports
• Shortlist: DPM LOL, EVA (Esports Virtual Arenas), Logitech G – the ProX2 Superstrike Mouse, Runestone, Shikenso, UNEVN – the BASE PC Solution, ZOWIE by BenQ
Industry Development of the Year
• Shortlist: BLAST and GamingMalta announce multi-year partnership, including permanent studio spanning over 1,000m², The launch of Esports Nations Cup, India drafts new rules to regulate esports and gaming, with esports formally recognised as sports under the Ministry of Youth Affairs and Sports, The sale of Moonton, creator of Mobile Legends: Bang Bang, to Saudi Arabia’s Savvy Games Group in a deal valued at approximately $6 billion, Qiddiya-owned RTS fully acquires Evo, Riot Games opening up for betting sponsors in EMEA and Americas, the PIF, Silver Lake, and Affinity Partners moving to purchase Electronic Arts (EA) for $55 billion
The “Local Hero” category will see the winner announced on the night too, but this one does not include a shortlist. This category recognises an individual who has made a significant contribution to the betterment of esports locally to wherever the ceremony is being hosted. Given this year’s ceremony is taking place in Germany, The Esports Radar has partnered with E-Sport-Bund Deutschland (ESBD), who will decide this edition’s winner.
Sam Cooke, CEO of The Insights Group (The Esports Radar), said: “As ever with this kind of exercise and selecting those who deserve recognition across these areas this was extremely difficult, but we’re really pleased with those we’ve chosen! They’ve all contributed something meaningful in different ways to esports over this past year in particular, and for many of them for much longer than that too.
“We’re excited to celebrate these people, organisations and the space in Cologne at City Hall in June, and even more excited to scale this Honours platform into the future; we want it to be more representative and do the sector worldwide justice; those developments and that process will follow soon after 19th June.”
The post Shortlists Revealed Across Categories for the Esports Leaders Honours Awards 2025-26 appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.
eSports
DATA.BET says esports betting GGR nearly doubles in Q1 2026
DATA.BET reported stronger esports betting performance in Q1 2026 across its partner sportsbook network, citing year-on-year gains in gross gaming revenue (GGR), turnover and player activity versus Q1 2025.
The supplier said esports GGR nearly doubled YoY, while turnover rose 70.6%. It also reported higher activity levels, with placed bets up 33.2% and combo bets increasing 72.1%. DATA.BET attributed the combo bet lift in part to recent UX changes to its Single Page Application (iFrame) and said higher-value wagering from “premium-segment partner platforms” supported a rise in average single bet size.
By title, DATA.BET said CS2, Dota 2, League of Legends and Valorant all delivered “strong double-digit growth” across profit, turnover, bet counts and active users. It also highlighted “niche disciplines” as a profit driver, reporting a 245% YoY increase in profit for that segment. Rainbow Six was singled out for growth following the addition of new markets, including combined Total Over + Win and Win First Half + Win Map, and expanded match coverage, with the company pointing to Latin America as a key audience.
Rocket League posted quarter-on-quarter growth, according to DATA.BET, with turnover up 85.3%, bet counts up 18.7% and active players up 50.1%, alongside a stated 94% live coverage conversion rate. The company also pointed to Valorant EMEA Clash 2026 as a contributor to acquisition, saying newcomers made up 68.6% of all new players and 55.4% of total bets placed.
According to Bohdan Holovnov, Head of Esports at DATA.BET, partners increased activity as returns improved: “High margin efficiency has been a real catalyst this quarter. Partners have increasingly recognized that esports can deliver meaningful commercial returns, encouraging them to scale up promotional campaigns and drive more traffic into the vertical. That feeds directly into more new users, higher turnover, and stronger margins. At the same time, we continue to offer the broadest match and discipline coverage on the market, and the impact is also reflected in the rapid growth of combo bets across our partner platforms.”
DATA.BET said official data events were up 5.2% YoY and the overall event calendar increased 10.8%. It added that top-tier events outperformed low-tier events on turnover, profit and bet count, while low-tier volume grew—particularly in CS2—following Valve’s restructured Major qualification system. Holovnov added: “Q1 of 2026 set a new benchmark for what esports betting can deliver. GGR nearly doubling year over year, combined with a player base growing by more than 56% and increasingly sophisticated betting patterns, suggests the vertical is maturing in exactly the right direction. We’re entering the rest of 2026 with strong momentum, an expanding market portfolio, and partners who are seeing tangible commercial impact quarter after quarter.”
The post DATA.BET says esports betting GGR nearly doubles in Q1 2026 appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.
Cyril Abiteboul
Genesis Magma Racing Launches GMR Esports as Official Esports Team
Genesis Magma Racing has entered the realm of esports and sim racing for the first time with the launch of GMR Esports. The expansion into esports is a key part of Genesis’ goal to increase awareness of the brand and Genesis Magma Racing among a diverse audience, including further raising the profile of the team in South Korea.
Esports Squad Supports Main Goals of Team
The team will compete in official esports events organised on the official game of the series, Le Mans Ultimate, developed by Motorsport Games, including Online Championships, World Endurance Championship Special Events and future official esports competitions.
In joining these events, GMR Esports will support the work of Genesis Magma Racing. The Esports team will compete in virtual models of the same GMR-001 Hypercar from the WEC, carrying a similar distinctive livery as their on-track counterparts. The team’s presence in the events will help further expand the awareness of the Genesis brand outside of the traditional motorsport audience, just as Genesis Magma Racing aims to expand the following of the manufacturer with its more performance-orientated image and approach.
Genesis Magma Racing Team Principal Cyril Abiteboul said: “Genesis Magma Racing is a large project and we want to be successful everywhere we compete, including with GMR Esports. The creation of GMR Esports makes the team, GMR-001 Hypercar and the Genesis brand more accessible to a wider audience and the success of our drivers in online competition will complement the work of the race team on track.”
He continued: “Esports is increasingly becoming an entry point to motorsport, so it is very important to have Genesis and Genesis Magma Racing represented there. Esports provides a gateway for would-be drivers to develop their talents, prove themselves to teams in official events, and build a professional racing career. If GMR Esports and our work with Le Mans Ultimate can provide a route for new drivers and fans, then we can certainly take that as a positive, on top of any event results.”
The launch of GMR Esports builds on Genesis Magma Racing’s existing partnership with Motorsport Games, with Le Mans Ultimate branding featured on the GMR-001 Hypercar. This close collaboration has already enabled the GMR-001 Hypercar to be brought to Le Mans Ultimate ahead of its first competitive outing, giving fans an early opportunity to experience the car in action and underlining a shared commitment to authenticity.
Virtual and Real-world Racing Experience Combined
GMR Esports is made of a stable of seven drivers — six main drivers and one reserve, similar to the makeup of the Genesis Magma Racing FIA World Endurance Championship team. The esports drivers are a mix of European and Korean talent and blend proven professional virtual racing and real-world experience, including competing in some of the biggest races in the world.
The team is led by Dutchman Collin Spork. A former Formula Sim Racing World Champion and a Virtual Endurance World Championship winner in the Hypercar category, Spork combines elite-level sim racing with ongoing work supporting professional race teams as a Simulation and Development Driver. He brings a strong focus on detail and collaboration, helping translate simulator learning into actionable performance gains.
As well as a driving role, Spork will also take on the technical and development lead within the team.
Spork said: “This program is about more than just results — it’s about building a team that can push the limits of the GMR-001 Hypercar in the virtual world and feed that learning back into everything Genesis Magma Racing stands for. Le Mans Ultimate gives us a platform that rewards detail, discipline and teamwork, and that’s exactly the environment we want to develop in. My focus is to make sure we arrive prepared, keep improving every session and represent the Genesis brand with the same professionalism and ambition you see on track.”
Further leadership is provided by Nissan GT Academy alumni Jesper Pedersen and Slovenian Jernej Simončič, two of endurance sim racing’s most established competitors. Pedersen is an Endurance eRacing World Champion and a Virtual Endurance Championship Division 1 GT3 champion and also a Le Mans Virtual Bahrain 8 Hours overall winner. Alongside his esports record, the Dane brings real-world experience including Formula Ford and national endurance racing.
Simončič has built a reputation as one of the standout drivers in global esports, with multiple Formula Sim Racing World Championship titles and a record of winning at the highest level across formats, including major LAN finals. He also brings proven endurance credentials highlighted by podium finishes in virtual editions of the 24 Hours of Le Mans and front-running results in the Virtual Endurance Championship.
Korean Talent Expands Aims of Programme
Genesis Magma Racing’s expansion into esports also provides a new avenue for the team to connect with its growing Korean audience.
“GMR Esports and Genesis Magma Racing will work together to achieve our shared goals. There is no WEC round in the country, but esports are very popular in South Korea. GMR Esports gives us a new, key way to engage with our Korean audience, making Genesis Magma Racing, Genesis and motorsport far more accessible to the new fans we aim to create,” said Genesis Magma Racing Team Principal Cyril Abiteboul.
The post Genesis Magma Racing Launches GMR Esports as Official Esports Team appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.
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