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Betfred renews XB Net partnership for premium North American racing

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Warrington-based operator confirms its dedication to top-class horse racing with renewal deal with leading Stateside supplier

XB Net, the leading provider of premium content for North American horse and greyhound racing, has announced the renewal of its ongoing distribution deal with Tier-1 operator, Betfred.

The deal extends XB Net’s provision of live pictures, data and betting services from an unrivalled network of over 50 North American tracks (approximately 90% of U.S. horse racing) enabling Betfred to flexibly populate its programming timetable with a robust pipeline of rapid-cycle betting opportunities that are proven to increase digital dwell-time for both new and existing customers.

The Warrington-based operator owns and operates over 1,500 betting shops in the UK, alongside its industry-leading online and mobile products in the UK and Spain. Betfred is also is now branching out into greenfield opportunities with its subsidiary Betfred USA Sports, cementing its position at the forefront of a rapidly developing North American landscape.

Accordingly, deploying XB Net’s end-to-end solution has allowed Betfred customers access to many of the planet’s most prestigious horse races, with reordered flagship events like the Preakness Stakes and the Breeders’ Cup still to come amid a packed autumn schedule, alongside a progressive portfolio of Stateside greyhound tracks.

XB Net is the market leader for live North American racing content, managing international rights, data, odds and live broadcast and video streaming on behalf of its growing global portfolio of partners. Harnessing low-latency feeds from more than 2,500 meetings, showcasing over 25,000 races per year, North American racing is now reliably driving new revenue streams across worldwide markets as operators fill the void on a disrupted timetable for live sport.

Simon Fraser, Senior Vice President of International at XB Net, said: “It’s a real validation for Betfred, a name so intrinsically linked with top-class horse racing, to have re-enlisted our services and confirmed its unswerving commitment to the enduring appeal of thoroughbred racing. Their support in bringing live North American racing to an engaged, recreational client-base has also helped grow the influence of our bespoke betting products. This continued collaboration is fitting tribute to all the XB Net team’s hard work over the past 12 months.”

Craig Reid, Trading Director at Betfred, added: “We’re delighted to extend our evolving partnership with XB Net who provide a one-stop shop for North American racing, both in our 1,500 shops and online. It is high-quality content and complements our schedule well.”

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Endorphina Now Licensed B2B Gaming Supplier in Ontario

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Endorphina Limited, a leading provider of certified online slot games, has successfully obtained a Gaming-Related Supplier registration in Ontario, Canada, one of the most regulated iGaming markets globally.

The registration, issued by the Alcohol and Gaming Commission of Ontario (AGCO), authorizes Endorphina to supply its gaming content to licensed operators within the province. This milestone marks an important step in the company’s long-term expansion strategy focused on regulated markets, strengthening its presence in North America and enhancing its global footprint.

“Securing approval in Ontario is a significant achievement for Endorphina. It confirms the quality of our products, the strength of our compliance framework, and our readiness to operate in highly regulated environments,” said Head of Compliance at Endorphina, Džangar Jesenov.

Endorphina continues to invest in the development of proprietary online slot games, delivering innovative content tailored to the evolving requirements of international markets.

With a portfolio of 200+ premium slots, the company has built strong partnerships with 6,000+ operators worldwide. It holds an active presence in over 50 jurisdictions, ensuring compliance in regulated markets across Europe, Latin America, and beyond.

With the Ontario registration, the company is well-positioned to expand partnerships with licensed operators and further solidify its reputation as a trusted B2B supplier in the global iGaming industry.

 

The post Endorphina Now Licensed B2B Gaming Supplier in Ontario appeared first on Americas iGaming & Sports Betting News.

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Endorphina secures AGCO supplier registration in Ontario

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Endorphina Limited has obtained a Gaming-Related Supplier registration in Ontario, Canada, allowing the company to supply its online slot content to licensed operators in the province.

The registration was issued by the Alcohol and Gaming Commission of Ontario (AGCO). Ontario is one of North America’s most closely regulated online gambling markets.

“Securing approval in Ontario is a significant achievement for Endorphina. It confirms the quality of our products, the strength of our compliance framework, and our readiness to operate in highly regulated environments,” said Head of Compliance at Endorphina, Džangar Jesenov.

Endorphina said it has a portfolio of 200+ slots, partnerships with 6,000+ operators, and an active presence in more than 50 jurisdictions. The company positions the Ontario approval as part of its broader expansion strategy in regulated markets.

The post Endorphina secures AGCO supplier registration in Ontario appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.

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Amusnet Marks Strategic Entry into North America with Ontario Licence

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Amusnet is entering the North American market after securing a Gaming-Related Supplier–Manufacturer Registration from the AGCO in Ontario, Canada, marking a strategic milestone in the group’s global expansion.

Licensing grants Amusnet access to Ontario’s regulated iGaming market, which is one of the most established and fast-growing jurisdictions in North America, known for its robust regulatory framework and strong long-term growth potential.

It will allow the supplier to offer online gaming content to licensed operators in the province, officially establishing its presence in the region. Amusnet will initially roll out its iGaming portfolio, with the option to expand into Land-based solutions at a later stage.

Ontario’s regulatory framework emphasises strict compliance, ensuring that all suppliers adhere to high standards in technology, security and player protection. This makes Ontario a key benchmark market for companies entering North America. The new registration further confirms that Amusnet has successfully met these rigorous requirements for integrity and regulatory compliance, enabling it to distribute its content across the province.

“Securing the AGCO licence is an important milestone for Amusnet and reflects our long-term commitment to operating in fully regulated markets. Our entry into Ontario represents a key strategic step into North America, which is a high-priority region with strong long-term growth potential. We look forward to partnering with local operators and building a sustainable presence in the market,” said Ivo Georgiev, CEO of Amusnet.

The post Amusnet Marks Strategic Entry into North America with Ontario Licence appeared first on Americas iGaming & Sports Betting News.

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