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Supersonic launches transparent and automated self-serve platform for hyper-casual developers
Leading hyper-casual game developer and publisher Supersonic Studios, owned by mobile marketing company ironSource, announced the launch of its self-serve platform. The new platform opens up the market for all developers to test their game’s performance and discover its marketability. Bringing such automation to the game publishing process, will enable more potentially successful games to be discovered, and more developers to enter the market. To celebrate the launch, all games tested during Q3 get an additional testing bonus if they hit certain CPI KPIs.
The user-friendly, self-serve platform streamlines the process for mobile game developers to test the likelihood of their game’s ability to scale and be profitable. A developer may upload and test as many games as they wish to the platform, which are then checked by a member of the Supersonic team to ensure the games are in alliance with the terms and conditions of the app stores and market trends. The approved games are then easily viability tested, through ad campaigns, for a minimum of three days.
To kick start the launch, Supersonic is offering an immediate cash testing bonus to any developer who tests their game on the self-serve platform during Q3 and hits certain KPIs: those who hit a CPI of 20 cents or lower will get $15k, 30 cents or lower receive $5k and 40 cents or lower receive $3k. These CPIs are early indications of a game’s potential and are the starting point from where a publishing deal with Supersonic can be created, with the aim of turning the title into a larger, global opportunity.
“We have two goals here. One is to make the publishing process as easy as possible to allow for a quick and simple testing process and the other is to maintain a true partnership with the developer, ensuring total transparency,” explains Nadav Ashkenazy, GM of Supersonic. “The developers are our partners and it’s key that we give them an equal level of visibility into their game, so that we can make strategic decisions together about how to proceed.”
In the coming weeks, the platform will already undergo a major update offering all developers with published games access to advanced data and the highest level of transparency to their in-game metrics. This ensures that both the developers and Supersonic are equally aware of all activity within the games in order to optimize and maximize their LTV.
To access the platform and submit your game, visit: http://www.supersonic.com. The offer is subject to Supersonic’s terms and conditions.
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Angela Bernhard Thomas
CAPCOM’S STREET FIGHTERTM 6 GOING TO COLLEGE THIS FALL
- CSMG will create and operate College Street FighterTM Tour in North America for the 2024-25 academic year
- College conference Street Fighter 6 champions will punch their ticket to the national Collegiate Esports Commissioner’s Cup (CECC) & May Madness in 2025
Clark County
Clark County residents can bring a friend for free to next week’s Super Bingo $160,000 tournament at the Plaza Hotel & Casino, May 6-8
Home to downtown Las Vegas’ only bingo room, the Plaza Hotel & Casino is offering Clark County, Nevada residents who register to play in next week’s Super Bingo tournament the opportunity to bring a friend for free.
Happening Monday, May 6 through Wednesday, May 8 in the Plaza’s expansive ballroom, Super Bingo is expected to draw nearly 1,000 people from the local Las Vegas valley and across the country and Canada for the opportunity to win big playing fun-filled games of bingo over two days, with a $50,000 super coverall both days while socializing with like-minded bingo players.
Bingo-only registration is $160 per person, and Clark County residents who register can bring a friend for free. Registration is available online at https://www.plazahotelcasino.com/bingo/super-bingo-registration/. Hotel-and-bingo packages start at $300 for a four-night stay with no resort fee.
All Super Bingo players receive one 6-on paper pack for both days, two daubers, free drinks via an open bar at all sessions, boxed lunch both days, and $10 in free slot play after the first day’s session.
The Plaza’s Bingo room offers six daily bingo sessions at 11 a.m., 1 p.m., 3 p.m., 5 p.m., 7 p.m. and 9 p.m. and is located on the 3rd floor. By parking on the third floor of the Plaza’s self-parking garage, guests have convenient and direct access to the Plaza’s bingo room and parking is validated for bingo players.
Gambling in the USA
Kambi Group plc extends Mohegan partnership with on-property sports betting agreement in Pennsylvania
Kambi Group plc (“Kambi”), the world’s trusted sports betting partner, has agreed a long-term on-property sportsbook partnership with Mohegan to provide its award-winning sportsbook at two retail locations in the state of Pennsylvania.
The partnership will see Mohegan utilise Kambi’s cutting-edge retail sportsbook offering across more than 20 kiosks in sportsbook locations at Mohegan Pennsylvania and Mohegan Pennsylvania at Lehigh Valley Race and Sportsbook.
The deal further strengthens Kambi’s relationship with Mohegan, which already utilises Kambi’s suite of sports betting products at ilani in Washington, as well as online and on-property in the Canadian province of Ontario at Fallsview Casino Resort and Casino Niagara.
Kristian Nylén, Kambi CEO and Co-founder, said: “With several successful partnerships with Mohegan already in place, we are pleased to agree this new partnership as we continue to build on our strong relationship.
“This latest deal further reinforces Kambi’s position as the sportsbook provider of choice for tribes across North America, and we look forward to our ongoing collaboration with Mohegan.”
Tony Carlucci, President & GM of Mohegan Pennsylvania, said: “Mohegan Pennsylvania is excited to continue utilising the same Kambi technology platform that existed under our Kindred partnership, which will help to create a seamless process as the Sportsbook at Mohegan Pennsylvania fully rebrands later this Spring.”
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