FlowPlay, creator of one of the most powerful immersive gaming platforms, announced that its Vegas World in-game fundraisers have surpassed $250,000 raised for the American Cancer Society (ACS). This news comes on the heels of FlowPlay’s most recent campaign, which generated $55,000 for ACS Hope Lodge facilities. This year’s momentum has built upon FlowPlay’s record fundraising year in 2019, when its players helped raise upwards of $100,000 for ACS’s Road To Recovery and Reach To Recovery programs and also extended support to local organizations Crooked Trails and the Seattle Theatre Group.
During the month of May, 2020, FlowPlay offered a virtual ACS Hope Lodge-branded charm in the company’s flagship connected game, Vegas World, which was available for players to purchase. The funds raised helped ACS open the doors of Hope Lodge facilities which had been temporarily closed due to COVID-19 to frontline health care workers. As Hope Lodge communities prepare for reopening to cancer patients and caregivers, additional safety precautions must be instituted. Building modifications, increased cleaning processes, and new necessary supplies such as PPE are adding one-time costs of approximately $350,000 making funding for these facilities especially critical during this unprecedented time.
“I’m always blown away by the ongoing generosity and support our Vegas World community has for the American Cancer Society,” said Derrick Morton, CEO, FlowPlay. “Today marks a major milestone for FlowPlay and ACS, but the needs continue to grow. As our players keep showing up to help those who need it most, I’m hopeful we can continue to make a major impact both in our own backyard and beyond.”
“We are extremely grateful to Vegas World players and FlowPlay for their generosity helping the American Cancer Society to continue to save lives,” said Howard Heino, American Cancer Society Vice President, Hope Lodge Operations & Facilities Management. “Like many organizations, the Society is facing unimaginable challenges to its fundraising. Without companies and individuals stepping forward to help, more lives will be lost to this disease that one in three people will face throughout their lives. Thank you for your critical support.”
To donate to the American Cancer Society, please visit: http://cancer.org/donatelocal.
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