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Spotlight Sports Group, the home of highly successful brands in the sports betting world including growing US affiliate Pickswise, and reputable brands Racing Post and FreeSuperTips, will increase its content portfolio by producing more insights on US sports beginning with this week’s resumption of MLS. A vastly different sporting experience greets fans across the globe at the minute with all events being played out behind closed doors.

However, Spotlight Sports Group’s in-depth analysis is designed to bring supporters closer to the action by providing pre-game and in-game expert key stats and picks on the big four US Sports.

Adding to its growing portfolio of sports content, the new content can is built to measure for the US market. The service is aimed at both retail outlets and online sportsbooks. Spotlight Sports Group analysis is designed to educate and reach new customers across the US as more and more states begin to open up to sports betting.

Through the group’s global pool of betting-focused content writers and broadcasters, it has an advantage of more than 30 years of editorial expertise to create content that increases engagement with betting products. This provides betting customers with a deeper level of expert analysis and information, which in turn allows them to bet more responsibly and with a greater understanding

Discussing the increase in focus on the US and Spotlight Sports Group’s vast offering, B2B Head of Content Sales, Rob Black spoke about the breadth of content and data that is now available to US operators.

‘It’s been nearly two years since the US Supreme Court struck down the federal ban on legal sports betting and nearly 75% of US states have either legalised sports wagering or introduced legislation to do so. With operators opening up across the country there will be a lot of new sports bettors. We are perfectly placed to partner with these operators to educate and reach a new audience on sports betting. Our content is specifically designed to help reach and retain customers while giving them the best information to place an informed bet responsibly.

‘We’re very excited about the content we are producing for the US, we can produce in a host of languages and our global team of writers are skilled in producing localised content. This is a huge advantage for operators opening up across the United States. We’re looking forward to SBC’s upcoming Digital Summit where the team will be on hand to discuss our services.’


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