Baltics
Wazdan Extend Their Reach in Lithuania with New Betsafe Partnership

Expert slot games developer, Wazdan, has signed a new deal with Betsafe in Lithuania to bring 30 of their HTML5, tech-rich games to new Lithuanian players.
Founded in 2006 and acquired by Betsson Group in 2011, Betsafe has been keeping pace with innovation in the world of iGaming. They are a global brand, who pay close attention to each country they work in. Lithuania’s Betsafe operation offers the country’s favoured betting markets and slots, so that players have a top-class experience. Wazdan’s top 30 games are now joining the lineup of favoured slot providers. The latest slots from Wazdan will all be available for Betsafe’s Lithuanian customers to play, with recent launches Reel HeroTM, Sonic Reels, 9Tigers and Lucky9TM all on offer.
Passionate about providing superior online experiences, Betsafe’s website is designed with players in mind, and they partner with the world’s leading game providers to ensure excellency is offered via every game. This partnership is a great step forward for Wazdan in Lithuania. Betsafe are major players in the country, and sponsor the national basketball and football teams as well as the Lithuanian Basketball League. Wazdan brings more than a decade of experience to the market with its portfolio of premium games, giving Betsafe players access to their expertise with their top 30 first-class, innovative games.
The team at Wazdan are expert slot-developers. They design technically advanced games that include advanced games mechanics: algorithms, bonuses and Unique Wazdan Features. This combination sets Wazdan games apart, and ensures that each game is as engaging as it can be, tailored by the player to suit their personal preferences. Unique Wazdan Features include Volatility Levels “Wazdan is pleased to announce this new partnership with Betsafe in Lithuania, an operator as dedicated to iGaming as the team at Wazdan. This partnership allows Wazdan to extend our reach in Lithuania even further while giving Betsafe access to our most-popular games, sure to surprise and delight their players,” Andrzej Hyla, Head of Sales at Wazdan.
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Baltics
Betsson Group Rolls Out Its Flagship Offering in Lithuania

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Betsson Group has today launched its flagship brand, Betsson, in Lithuania, marking a new chapter in the Groupâs ongoing strategy to unify and elevate its brand presence globally. The rebrand sees the former Betsafe operation transition to the Betsson brand, further strengthening the companyâs positioning in regulated markets.
Betsson Group first entered the Lithuanian market in 2016 through the acquisition of TonyBet, which was rebranded as Betsafe the following year. Since then, the brand has gone from strength to strength, establishing itself as one of the leading operators in the country. The transition to Betsson reflects the Groupâs ambition to bring even greater consistency, scalability, and brand recognition to its operations across regulated markets. For Lithuanian customers, it ensures the same trusted and seamless gaming experience â now backed by the strength of a globally recognised brand, with expanded resources, international partnerships, and unique fan engagement opportunities.
Jesper Svensson, CEO at Betsson Group, commented, âLithuania has been an important market for us over the years, and this rebrand is a natural next step in our journey. By aligning our presence in the market under the Betsson brand, we can tap into broader marketing synergies, strengthen our global identity, and continue offering the same great service that our customers know and trust.â
The rebrand reflects Betssonâs ongoing investment in Lithuania, where the company moved into a larger office in Vilniusâ Central Business District just over two years ago. Today, the office is home to around 40 employees working across commercial, payments and support functions.
Over the years, the Group has also built strong local partnerships that demonstrate its commitment to sport. Betsafe is the title sponsor of the Lithuanian Basketball League (Betsafe-LKL), one of the most competitive leagues in the region. The brand also supports both the menâs and womenâs Lithuanian national basketball teams, and is a proud sponsor of football club FC Ćœalgiris.
This brand transition also aligns with Betsson Groupâs broader international marketing strategy. The Group is actively investing in high-profile sports sponsorships, including partnerships with Boca Juniors and Racing Club in Argentina, Inter in Italy, AtlĂ©tico Nacional in Colombia and several other clubs across Europe and Latin America. These global initiatives not only raise brand awareness but also bring added value to local markets like Lithuania through stronger brand recognition and cross-market campaigns.
The post Betsson Group Rolls Out Its Flagship Offering in Lithuania appeared first on European Gaming Industry News.
Baltics
Estonian start-up vows to revolutionise iGaming customer support with AI

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Tugi Tark, which literally translates as âsmart supportâ, launches an intelligent platform with AI agents to help online casino operators transform customer service
Estonian start-up Tugi Tark has formally launched with a mission to modernise the iGaming industryâs approach to customer support.
According to the tech disruptor, which is only now emerging from stealth mode, the future of player support will be proactive and automated, rather than reactive and manual.
Tugi Tark uses a combination of large language models, machine learning, and a dataset of over 10 million iGaming customer service tickets resolved over the years.
Tugi Tarkâs AI agents, available 24/7, resolve a significant percentage of cases independently, increasing each month as support teams train their AI agents. This streamlines the player experience and frees up human staff to focus on higher-value tasks.
Crucially, the agents can provide support in more than 250 languages, a key advantage for iGaming companies operating across multiple markets. Players are assisted in their native language, without the need for third-party translation tools or region-specific teams â reducing costs and breaking down language barriers.
Players parting with money expect fast, effective support at any time. Tugi Tarkâs AI agents address this critical pain point. Slow response times remain one of the biggest frustrations in iGaming customer support â often due to staffing constraints.
Proactive support can improve the player experience across a range of issues, including failed payments. When a deposit fails, Tugi Tark receives an API call from the payment system with the error message. This instantly triggers a relevant chat with the player to clarify the reason and provide a solution. The result: improved customer satisfaction, successful deposits, and lower player churn.
Tugi Tark CEO Harpo Lilja said: âWeâre convinced we can help operators transform player support from a cost centre into a strategic competitive advantage.
âSupport isnât just about answering questions. Itâs about creating momentum, trust, and loyalty. The quality of customer service is critical â it can make or break a VIP programme.
âWith human agents, the support times are inconsistent. Support staffing for a multi-market 24/7 operation is challenging and costly. High churn among staff is common, and the limit of talent is an unfortunate reality.
âCombining both human and AI agents is the solution to the problem. AI agents can resolve many queries independently, and the rest are automatically routed to the most suitable human agent to guarantee a fast and effective resolution.â
Tugi Tark is a remote-first company headquartered in Tallinn, Estonia. The business has doubled its headcount in less than a year and is scaling rapidly to meet growing demand.
Five iGaming clients are set to onboard imminently, with further partnerships to be announced before the end of 2025.
âWe understand high-value players, compliance, cost optimisation, player safety, and the nuances of iGaming support â because weâve lived it,â added Lilja, who brings over a decade of experience in iGaming and a proven track record of elevating customer support across hundreds of brands.
âEvery feature is designed to solve real-world challenges: regulatory pressure, global player bases, multi-brand operations, and 24/7 VIP care.â
The post Estonian start-up vows to revolutionise iGaming customer support with AI appeared first on European Gaming Industry News.
Baltics
MARE BALTICUM 2025 Wrapped: Paving the Way for Gaming & Tech in the Baltics

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The HIPTHER Team is proud to celebrate another highly successful event for Gaming and Tech, in a powerful edition of the MARE BALTICUM Gaming & TECH Summit in Vilnius!
The full-house conference was a fitting closure to the groundbreaking MARE BALTICUM Gaming & TECH series that united the Baltics and became a pivotal meeting point and beacon of ideas in the region for seven incredible years.
HIPTHER is grateful to all of our extraordinary speakers who generously shared their expertise with our audience, and to all the fantastic participants dynamically engaging, connecting, and spurring the future of the local industries.
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Panels, Workshops & Powerful Takeaways
From the very first session to the final farewell, MARE BALTICUM 2025 delivered two days packed with meaningful insight, future-facing dialogue, and high-impact learning.
Across the Compliance & Operations Lab and the TechXperience Stage, C-level executives, innovators, and thought leaders came together to unpack the most urgent topics shaping Gaming, Tech, Fintech, and Regulation today. From navigating multi-jurisdictional compliance and decoding AIâs role in iGaming, to understanding consumer protection under MiCA and mapping the rise of decentralized platforms, each panel reflected HIPTHERâs mission: to bring clarity, context, and challenge to every conversation.
A key highlight of this yearâs edition was the HIPTHER Academy Workshops â a brand-new initiative designed to elevate professional skills through actionable, hands-on sessions. Participants engaged directly with experts in focused workshops, earning digital diplomas marking their attendance and new learning achievement.
Sessions included:
- Crypto Custody, Transparency & Consumer Protection Under MiCA with Anna Agu
- Creative Rights, Real Risks by Andrius Gabnys & Jovita Morta Gabne
- RegTech in Action with Viktorija Poluektova
- Neuroshift by Dr. Maria Loumpourdi
Each workshop offered a deep, hands-on dive into its subject matter, blending real-world scenarios with strategic tools for sustained professional growth.
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Awards, Networking & the Signature HIPTHER Experience
The conference went beyond panels and progress: it was also a celebration of the people and companies driving the industry forward.
This yearâs BSG Awards Ceremony honored excellence across the Baltic and Nordic regions, with standout winners including Betsson Group, Amusnet Gaming, Digitain, BETER, Coinspaid, and GLI, as well as individual honors for visionaries like Daniel Gunba, Irakli Davarashvili, and Vladimir Malakchi.
Every evening brought the HIPTHER community together in unforgettable venues: from the cozy buzz of the Welcome Meet at Piano Man Bar, to the jazz-infused elegance of the Awards Night at Jazz Cellar 11, and finally the intimate conversations and clinking glasses of the Closing Party at Invino Vilnius. As always, HIPTHERâs signature hospitality turned networking into genuine connection, where business cards meet genuine moments, and partnerships are sparked over stories instead of mere pitches.
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Whatâs Next: 2026 and Beyond
2018 â 2025: MARE BALTICUM SUMMIT â 2026 â ???
For seven unforgettable years, the MARE BALTICUM GAMING & TECH SUMMIT brought the Baltic region together, uniting industries, people, and progress under one roof. The 2025 edition in Vilnius marked the summitâs grand finale, and it did not disappoint: a full house, full hearts, and a bold step forward.
So⊠is that the end?
Not quite.
In 2026, something new is coming! Something grounded in the values that defined MARE BALTICUM, but reimagined for a new era of regional collaboration.
More local. More focused. More connected.
Weâre not ready to say too much (yet).
But if youâve ever been part of the #hipthers journey⊠youâll want to be part of what comes next. Stay tuned!
The post MARE BALTICUM 2025 Wrapped: Paving the Way for Gaming & Tech in the Baltics appeared first on European Gaming Industry News.
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