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IGT PlayDigital, PlayRGS Solution, and PlayCasino Content Advance Digital Gaming for Svenska Spel Sport & Casino in Sweden
International Game Technology PLC announced today that a subsidiary has entered into an agreement with Swedish lottery operator Svenska Spel Sport & Casino AB to deliver IGT PlayDigital’s PlayRGS (remote game server) solution and PlayCasino content.
“The introduction of our powerful PlayRGS remote game server and player-tested PlayCasino digital content, combined with IGT’s extensive experience in the government-regulated digital gaming market, will help ensure the ongoing success of Svenska Spel Sport & Casino’s digital program,” said Jonas Reuter, Regional Vice President Northern Europe, IGT International. “As part of our commitment to promoting responsible gaming and sustainably growing our customers’ business, IGT was also among the first supporting members to join the Swedish Gambling Association, SPER. We will continue to work with SPER and its founding member, Svenska Spel, to contribute to a sustainable gaming market in Sweden.”
The agreement, which is for a minimum term of three years from launch, includes access to the complete library of IGT PlayCasino game content, as well as maintenance, monitoring, and support.
One of the most advanced cross-platform delivery systems on the market, PlayRGS provides operators with premium game content and plugs seamlessly into an existing back office. A single integration grants access to an extensive library of slots, table games, video poker and instant win games (eInstants), making them immediately available to players where and when they want to play: on desktop computers, mobile phones, and tablet devices.
In addition to introducing its PlayRGS (remote game server) solution and PlayCasino content, IGT provides Svenska Spel with its PlayPoker (online poker), INTELLIGEN
IGT PlayDigital’s PlayRGS solution powers sites for more than 100 customers around the globe for both lottery and commercial operators. In addition to Svenska Spel, IGT supplies its PlayRGS solution to World Lottery Association (WLA) customers including Norsk Tipping in Norway, Veikkaus in Finland, Loterie Nationale in Belgium, and Lottomatica in Italy. IGT also supplies PlayRGS to Canadian members Loto Québec, Ontario Lottery and Gaming Corporation, and the British Columbia Lottery Corporation. In addition, IGT supplies Danske Spil in Denmark with its PlayRGS solution through a third party.
For more information, visit IGT.com, or go to Facebook at facebook.com/IGT, follow us on Twitter at twitter.com/IGTnews, or watch IGT videos on YouTube at youtube.com/igt.
About IGT:
IGT (NYSE:IGT) is the global leader in gaming. We deliver entertaining and responsible gaming experiences for players across all channels and regulated segments, from Gaming Machines and Lotteries to Sports Betting and Digital. Leveraging a wealth of compelling content, substantial investment in innovation, player insights, operational expertise, and leading-edge technology, our solutions deliver unrivaled gaming experiences that engage players and drive growth. We have a well-established local presence and relationships with governments and regulators in more than 100 countries around the world, and create value by adhering to the highest standards of service, integrity, and responsibility. IGT has approximately 12,000 employees. For more information, please visit www.igt.com.
SOURCE International Game Technology PLC
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As regulators scrutinise AML, RG and advertising, operators face rising pressure to validate attribution and partner payouts end to end.
Growing regulation in iGaming is changing how operators manage affiliates, track player acquisition, and control partner payouts, according to a new statement from affiliate platform provider Affnook.
The company argues that in regulated markets affiliates are increasingly treated as an extension of an operator’s marketing activity, raising the stakes for oversight in areas such as affiliate advertising practices, responsible gambling controls, anti-money laundering (AML) and data privacy. The release points to the Danish Gambling Authority as one example of a regulator highlighting potential AML risks linked to affiliate partnerships and urging operators to strengthen risk assessments across third-party acquisition channels.
Affnook says the industry is moving away from “Trust Me” affiliate reporting as stakeholders demand performance data and revenue attribution that can be independently verified. It lists audit-ready reporting, verifiable revenue attribution, transparency into tracking and commission calculations, and consistent reporting standards as key expectations in more heavily regulated environments.
The company also frames financial governance as a parallel priority to tracking, citing the need for net gaming revenue (NGR) verification, commission accuracy, invoice reconciliation and payment oversight. It adds that multi-touch player journeys and reduced effectiveness of cookie-based attribution are widening “attribution blind spots,” which can fuel partner disputes, weaken decision-making and complicate compliance reviews.
In the release, Affnook positions platform features such as audit logs, partner activity monitoring, consent-aware tracking, real-time commission calculations and server-to-server tracking as the types of capabilities operators should evaluate as regulatory expectations increase.
The post Regulated iGaming markets push operators toward audit-ready affiliate tracking appeared first on EE Gaming | Global iGaming & Tech Intelligence Hub.
Supplier expands to its third regulated Canadian province after Ontario and Québec, launching on Alberta’s market opening week.
Play’n GO has entered the newly regulated Alberta iGaming market, launching its casino games with more than ten licensed operators on the market’s opening week, the supplier said on 16 July 2026.
The Alberta rollout marks Play’n GO’s third regulated Canadian province, following Ontario and Québec, and extends the company’s North American regulated-market footprint.
According to the company, its content was made available in Alberta for the first time on launch day via a network of licensed operators.
Esteban Perez, New Market Entry Lead at Play’n GO said: “Entering Alberta with more than 10 operators on day one of regulation is a significant milestone for Play’n GO and a testament to the strength of our regulated market strategy. Canada continues to be a key focus for us, and expanding into our third province reflects both the demand for our content and the strength of our partnerships with licensed operators.
“We are proud to support Alberta’s regulated market with a portfolio that prioritises entertainment, compliance and long-term sustainability.”
The post Play’n GO goes live in Alberta iGaming with 10+ operators appeared first on EE Gaming | Global iGaming & Tech Intelligence Hub.
The Swedish gaming giant confirms its entry into its third regulated Canadian Province with its industry leading portfolio of games now available in Alberta for the first time
Play’n GO, the world’s leading casino entertainment provider, today announced its successful entry into the newly regulated Alberta iGaming market, with a wide range of its premium content going live with more than ten licensed operators on market launch day this week.
The milestone further reinforces Play’n GO’s commitment to regulated market expansion across North America and marks the company’s third Canadian province, following established operations in Ontario and Québec.
Play’n GO’s launch in Alberta ensures players have immediate access to a portfolio of world-class titles from day one of the market’s regulated opening. By partnering with a broad network of licensed operators at launch, the company has solidified its position as a trusted supplier in newly regulated jurisdictions.
The Alberta rollout builds on Play’n GO’s strong track record of working alongside regulators and operators to deliver safe, compliant, and high-quality entertainment to players, while supporting sustainable market growth.
Esteban Perez, New Market Entry Lead at Play’n GO said: “Entering Alberta with more than 10 operators on day one of regulation is a significant milestone for Play’n GO and a testament to the strength of our regulated market strategy. Canada continues to be a key focus for us, and expanding into our third province reflects both the demand for our content and the strength of our partnerships with licensed operators.
“We are proud to support Alberta’s regulated market with a portfolio that prioritises entertainment, compliance and long-term sustainability.”
To find out more about Play’n GO, please visit playngo.com
The post Play’n GO strengthens Canadian footprint with Alberta iGaming market entry appeared first on Americas iGaming & Sports Betting News.
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