Latest News
SciPlay Acquires Come2Play
SciPlay Corporation has acquired casual mobile games developer Come2Play Ltd. This acquisition brings the company in to the fast-growing casual gaming segment.
Headquartered in Tel Aviv, Israel with additional development offices in Poltava City, Ukraine, Come2Play’s social mobile games are enjoyed by casual game players from around the world. Come2Play brings an experienced and talented international team that will join forces with SciPlay’s worldwide team to drive game advancements and revenue expansion.
One of the core strategies of SciPlay is to bring on the best new content and supercharge it with the Company’s industry-leading player acquisition and revenue generation engine.
“We are extremely excited to welcome the Come2Play team to SciPlay as this is a perfect match when it comes to both our products and culture. Adding a new genre of evergreen casual games and an incredibly talented team to our portfolio immediately expands our market beyond social casino apps, and enables us to leverage our unique technology and strategies to drive player engagement and grow revenue. We believe that with our support and expertise in user acquisition, analytics and live ops, we will be able to drive new growth behind the Come2Play titles,” Josh Wilson, Chief Executive Officer of SciPlay, said.
“Our studio was founded on our passion to make games that really connect with our players, and we are thrilled to be joining SciPlay to take our games to the next level. By leveraging the expertise and support from the wider SciPlay team, we will amplify the reach of our games, including our groundbreaking Solitaire game, Solitaire Pets Adventure. We couldn’t be more thrilled for the future,” Alon Barzilay, Chief Executive Officer of Come2Play, said.
The transaction closed effective June 22, 2020 and does not materially impact the Company’s liquidity position, which is over $300 million with no debt on the balance sheet. Financial details of the transaction are not being disclosed.
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Latest News
Delasportâs Sportsbook Now Fully Integrated with OMEGA Systemsâ Platform
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Delasportâs award-winning sportsbook solution is now fully integrated with OMEGA Systemsâ B2B Platform.
The key partnership between the two iGaming technology providers will allow even greater access for operators worldwide to Delasportâs renowned solution. This means their players will be able to enjoy advanced personalization through âMy Sportsbookâ, âMy Event Builderâ, âMy Comboâ, and more, as well as one of the industryâs best coverages in terms of sports and markets.
This is yet another significant deal Delasport has signed in the past few months.
âPartnering with a strong provider like OMEGA Systems is part of our strategy to continue expanding our presence on regulated marketsâ, Delasportâs VP of Business Development Rosaire Galea Cavallaro says. âWeâre excited to be able to announce this great news during ICE 2025 where we saw once again how impressed people are with our products.â
The integration is part of a long streak of successful partnerships where Delasport delivers its cutting-edge sportsbook as a Plug & Play iFrame solution.
The post Delasportâs Sportsbook Now Fully Integrated with OMEGA Systemsâ Platform appeared first on European Gaming Industry News.
Compliance Updates
Licenses received: RockApp strengthens its position in the US iGaming market
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RockApp, a leading global media buying agency, proudly announces that it has obtained official licenses in all regulated US states, allowing it to promote iGaming services nationwide, including Colorado, Indiana, Massachusetts, Michigan, New Jersey, Pennsylvania, and West Virginia. With these licenses, RockApp is now authorized to operate in all regulated US states, except for New York. This achievement comes amidst tightening regulatory standards, underscoring the agencyâs commitment to compliance and excellence in performance marketing. The move positions RockApp as a trusted partner for iGaming companies looking to expand their reach in one of the worldâs largest and fastest-growing markets.
These developments enable the agency to work with prominent industry players, including established American brands, and deliver targeted advertising campaigns with measurable results. By securing a legal presence in all regulated states, RockApp reinforces its reputation as a reliable and professional partner, capable of navigating complex regulatory landscapes.
This milestone is part of RockAppâs broader strategy to strengthen its position as a global leader in the media buying industry. Over the past year, the company has demonstrated impressive growth, achieving a 440% increase in customer acquisition, a 300% boost in turnover, and a record-breaking 4,000 first-time deposits achieved in a single day. These achievements reflect RockAppâs dedication to innovation, strategic planning, and delivering exceptional value to its clients.
âThis is a pivotal moment for RockApp,â said Niko Belikov, Founder at RockApp. âSecuring licenses in the US not only opens new doors for us but also allows us to bring our expertise in iGaming promotion to a market that values professionalism and results. Weâre excited to support our clients as they navigate this dynamic landscape and achieve unparalleled success.â
The post Licenses received: RockApp strengthens its position in the US iGaming market appeared first on Gaming and Gambling Industry in the Americas.
Affiliate Industry
SOFTSWISS Affiliate Software Platform Wins at IGA 2025
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SOFTSWISS, an international tech company with over 15 years of experience in iGaming, announces that Affilka by SOFTSWISS wins Affiliate Company of the Year at the International Gaming Awards 2025. The comprehensive software platform helps manage, track, and analyse affiliate performance in the most convenient way.
The event recognises leading industry experts, both online and land-based. This achievement came as a well-deserved gift for the platformâs 7th anniversary. The award reflects the platformâs dedication to optimising affiliate program management and elevating the operational efficiency of its clients. By helping operators optimise affiliate partnerships, Affilka by SOFTSWISS has established itself as a technology-driven leader in the iGaming realm.
Powering over 440 iGaming brands, the platform currently has more than 360,000 affiliate accounts and 85 million registered players. One of its most impactful updates is the Geo-Distributed Redirect feature. This innovation accelerates redirects up to five times, reduces bounce rates and increases conversions by up to 7%. By enabling players to access casino sites faster, the feature drives higher registrations and deposits.
Other notable platform functionalities include built-in payment processing, which helps streamline financial operations with trusted payment systems and bank transfers. The flexible commission constructor and near real-time reporting features enable operators to tailor their strategies according to constantly evolving business needs.
âWe are honoured to receive recognition at such a prestigious level,â said Anastasia Borovaya, Head of Affilka by SOFTSWISS. âThis award reflects our unwavering dedication to delivering the best affiliate management solutions in the industry. With over seven years of expertise, a highly professional team, and a passion for innovation, weâve built a platform that ensures exceptional service and continuous product enhancements for our clients. Weâre committed to maintaining this momentum and supporting the growth of our partners worldwide.â
Now, Affilka by SOFTSWISS is showcasing its latest features and achievements at iGB Affiliate in Barcelona. On 21â22 January, the team welcomes partners and clients at stand C10.
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About SOFTSWISS
SOFTSWISS is an international technology company with over 15 years of experience in developing innovative solutions for the iGaming industry. SOFTSWISS holds a number of gaming licences and provides comprehensive software for managing iGaming projects. The companyâs product portfolio includes the Online Casino Platform, the Game Aggregator with over 27,800 casino games, the Affilka Affiliate Platform, the Sportsbook Software and the Jackpot Aggregator. In 2013, SOFTSWISS revolutionised the industry by introducing the worldâs first Bitcoin-optimised online casino solution. The expert team, based in Malta, Poland, and Georgia, counts over 2,000 employees.
The post SOFTSWISS Affiliate Software Platform Wins at IGA 2025 appeared first on European Gaming Industry News.
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