Press Releases
94% UK players aware of responsible gaming tools – BonusFinder research
Over 45s three times less likely to know of RG facilities
More than 90% of UK gamblers were aware of the range of responsible gambling tools available to them during the last four months, BonusFinder.com research has found.
A BonusFinder.com survey of 500 UK casino and bingo players found that 31% of players across all age groups gambled ‘somewhat more’ than their regular totals in the period from March to June this year, but that an almost equal amount (28%) gambled ‘the same’ as they would under normal circumstances.
A UK Gambling Commission survey earlier this month also found that overall participation had decreased while many were confined to staying at home, but that some engaged players spent more time and money gambling on certain products.
Crucially, the survey revealed that a combined 94% of gamblers were aware of responsible gaming tools during the last four months including deposit, session and time limits, take a break, self-exclusion and profit and loss information, with the over 45s three times less likely to know of RG facilities than their younger counterparts.
Encouragingly, only 5% of participants said they were unaware of RG tools with this figure falling to just about 3% for 18-24-year olds.
Deposit limits were found to be the most widely acknowledged responsible gaming tool among all respondents. Men (66%) were found to be more likely to be aware of deposit limits than women (61%), while this disparity grew when questioned about time out tools with only 44% of women saying they knew they were available compared to 54% of men. However, only 46% of men acknowledged session limits in contrast to 52% of women.
Fintan Costello, Managing Director, BonusFinder.com, said: “Our research has found that RG tools have been top of mind for players even when many have been confined to their homes due to government guidelines.
“As the UK emerges from this period, we can see that gambling levels have risen but to a lesser extent than we expected and crucially, that players are aware of the range of helpful RG tools available to them across many regulated brands.
“The industry is taking a great deal of positive steps to protect players and it is high time we focused on this. We must continue to educate and normalise RG tools across all ages as well as improve and increase education and awareness for younger adults.”
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Angela Bernhard Thomas
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Industry News
Meridian Donate: Revolutionizing CSR in the Betting and Gaming Industry
- Innovative engagement strategy positions MeridianBet as a leader in CSR within the betting and gaming industry
- Optimized brand loyalty as active customer participation in CSR strengthens connection and loyalty
- Scalable impact, as the model is designed for expansion and could be adapted to new markets, indicating potential for widespread adoption and growth
Transforming Customers into Environmentalists and Humanitarians
MeridianBet’s pioneering initiative, Meridian Donate, is transforming the betting industry by engaging customers directly in corporate social responsibility (CSR) actions. This unique platform allows customers to actively participate in and fund various environmental, societal and humanitarian projects, setting a new standard for customer engagement and community impact.
Key Features of Meridian Donate:
- Direct customer involvement: Customers are not just donors but active participants in CSR decisions
- Diverse programs: Offers choices from global afforestation to local humanitarian efforts
- Partnerships with renowned organizations: Collaborates with entities like the Red Cross and UNICEF
Expanding Impact: A Year-by-Year Growth
The Meridian Donate platform has seen substantial growth in its scope and impact:
- Number of individual campaigns: Grew from 8 in 2021 to 20 in 2023
- National markets Integrated: Expanded from 3 in 2021 to 8 in 2023
- Direct Beneficiaries: Increased from 43 NGOs in 2021 to 159 in 2023
In 2023 alone, the platform’s expansion into eight markets facilitated 20 customer-funded campaigns, directly benefiting 159 NGOs, up from 122 the previous year.
Continued Commitment to Innovation and Community Involvement
Meridian Donate not only showcases MeridianBet’s dedication to CSR but also redefines the role of digital marketing within the industry. By converting sports bettors into active CSR participants, Meridian Donate enhances customer loyalty and brand value, making it a critical element of MeridianBet’s market strategy.
Recent Successes and Future Outlook
In its recent operation, Meridian Donate has launched an ambitious global afforestation initiative, committing to plant 20,000 seedlings across various regions. This project not only underscores our environmental commitment but also enhances our brand’s community presence. Already, several hundred contributions have been recorded in the platform’s first month, indicating robust customer engagement and support.
The post Meridian Donate: Revolutionizing CSR in the Betting and Gaming Industry appeared first on European Gaming Industry News.
Press Releases
Imagine Live Launches Casino Hold’em
Imagine Live proudly unveils its latest game addition – Casino Hold’em. This thrilling new game promises to elevate the poker experience for enthusiasts and novices alike, combining the excitement of traditional Texas Hold’em with the thrill of live casino action.
Casino Hold’em offers players a dynamic and immersive gaming experience. With sleek graphics, intuitive gameplay, and live dealers, players will feel seated at a high-stakes table in a world-class casino right from the comfort of their homes.
Key features of Casino Hold’em include:
Neon-lighting Studio: Casino Hold’em has a very inviting atmosphere. It features an elegant, well-designed studio with neon lighting that evokes a sophisticated gaming environment.
Captivating Gameplay: Stunning graphics and seamless gameplay transport players to the heart of the action.
Bonus Bet: In Casino Hold’em, players can place a Bonus bet alongside their initial Ante bet. Even if the Play bet is lost, the Bonus bet remains unaffected and can still be won if the specific hand criteria are met.
Multiplatform Compatibility: Enjoy Casino Hold’em on desktop, tablet, or mobile devices, allowing players to play anytime, anywhere.
“We’re thrilled to introduce Casino Hold’em to our players,” said Mikayel Aznauryan, Chief Product Officer at Imagine Live. “At Imagine Live, we’re committed to delivering premium gaming experiences, and Casino Hold’em is no exception. With its blend of live action, strategic gameplay, and neon design, we believe it will quickly become a favorite among poker enthusiasts worldwide.”
The post Imagine Live Launches Casino Hold’em appeared first on European Gaming Industry News.
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