Canada
BonusFinder launches in Illinois 24 hours after state regulates sports betting
Player-centric affiliate goes live in sixth US state – opening follows Colorado and West Virginia 2020 approvals
BonusFinder.com has launched in Illinois, just 24 hours after the state fast-tracked sports betting regulation due to the Covid-19 lockdown.
Bonusfinder.com’s Illinois offering becomes the rapidly growing company’s six US state offering alongside its five existing state licenses and its third US opening of 2020.
Founded in 2019 with a vision to transform how the affiliate sector creates, captures, and converts traffic into profitable returning customers, with a player-centric and brand-driven approach, BonusFinder.com has made huge in-roads in the rapidly growing US market.
In April it was granted a license to operate in West Virginia – its fifth US affiliate license in less than a year, and just two weeks after Colorado regulators gave Bonusfinder.com its stamp of approval. Other licenses include New Jersey, Pennsylvania, and Indiana.
Three months after launching the state’s first retail bet the Bet Rivers Sportsbook launched online and mobile sports betting in Illinois allowing customers to register from home instead of a physical bricks and mortar casino. Illinois becomes the18th state to regulate sports betting since the repeal of PASPA in August 2018.
BonusFinder.com is a finalist in the Affiliate of the Year category at this year’s EGR North America Awards.
Fintan Costello, Managing Director, Bonusfinder.com, said: “As more states open their doors to online and mobile betting and gaming we’re moving fast in the US and I’m delighted with our progress so far this year.
“Just a few weeks after launching in West Virginia and Colorado, we’re ready for the first customers in Illinois. It’s ideal timing as live sports begin to return across the US, and if activity is anything like other newly regulated states then I’m very excited for the coming months ahead.”
““Our aim is to help players ‘play with more’ within a safe and responsible environment. We’re live in six states and are presenting millions of players with the optimum sports betting and gaming options before they commit to opening a new online betting account.”
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Alberta
Play’n GO goes live in Alberta iGaming with 10+ operators
Supplier expands to its third regulated Canadian province after Ontario and Québec, launching on Alberta’s market opening week.
Play’n GO has entered the newly regulated Alberta iGaming market, launching its casino games with more than ten licensed operators on the market’s opening week, the supplier said on 16 July 2026.
The Alberta rollout marks Play’n GO’s third regulated Canadian province, following Ontario and Québec, and extends the company’s North American regulated-market footprint.
According to the company, its content was made available in Alberta for the first time on launch day via a network of licensed operators.
Esteban Perez, New Market Entry Lead at Play’n GO said: “Entering Alberta with more than 10 operators on day one of regulation is a significant milestone for Play’n GO and a testament to the strength of our regulated market strategy. Canada continues to be a key focus for us, and expanding into our third province reflects both the demand for our content and the strength of our partnerships with licensed operators.
“We are proud to support Alberta’s regulated market with a portfolio that prioritises entertainment, compliance and long-term sustainability.”
The post Play’n GO goes live in Alberta iGaming with 10+ operators appeared first on EE Gaming | Global iGaming & Tech Intelligence Hub.
Alberta
Play’n GO strengthens Canadian footprint with Alberta iGaming market entry
The Swedish gaming giant confirms its entry into its third regulated Canadian Province with its industry leading portfolio of games now available in Alberta for the first time
Play’n GO, the world’s leading casino entertainment provider, today announced its successful entry into the newly regulated Alberta iGaming market, with a wide range of its premium content going live with more than ten licensed operators on market launch day this week.
The milestone further reinforces Play’n GO’s commitment to regulated market expansion across North America and marks the company’s third Canadian province, following established operations in Ontario and Québec.
Play’n GO’s launch in Alberta ensures players have immediate access to a portfolio of world-class titles from day one of the market’s regulated opening. By partnering with a broad network of licensed operators at launch, the company has solidified its position as a trusted supplier in newly regulated jurisdictions.
The Alberta rollout builds on Play’n GO’s strong track record of working alongside regulators and operators to deliver safe, compliant, and high-quality entertainment to players, while supporting sustainable market growth.
Esteban Perez, New Market Entry Lead at Play’n GO said: “Entering Alberta with more than 10 operators on day one of regulation is a significant milestone for Play’n GO and a testament to the strength of our regulated market strategy. Canada continues to be a key focus for us, and expanding into our third province reflects both the demand for our content and the strength of our partnerships with licensed operators.
“We are proud to support Alberta’s regulated market with a portfolio that prioritises entertainment, compliance and long-term sustainability.”
To find out more about Play’n GO, please visit playngo.com
The post Play’n GO strengthens Canadian footprint with Alberta iGaming market entry appeared first on Americas iGaming & Sports Betting News.
Alberta
Peter & Sons launches full game portfolio in Alberta
Peter & Sons has launched in Alberta with its full game portfolio, extending the Barcelona-based iGaming studio’s North American expansion.
The company said the Alberta rollout brings its complete catalogue to a market it described as “one of Canada’s most closely watched,” as the province continues to develop its regulated online gaming framework.
Peter & Sons said Alberta players will have access to titles including Barbarossa: Dragon Empire, The Soapranos and Greedy Alice.
Lauryn Duncan, Head of Sales at Peter & Sons, said: “Alberta is an exciting new market for Peter & Sons and an important step in our North American growth. Launching with our full portfolio gives us the chance to introduce the complete Peter & Sons experience from day one, from the art and characters to the mechanics and worlds that define our games. It is a market with strong potential, and we are proud to bring our games to players there.”
The post Peter & Sons launches full game portfolio in Alberta appeared first on EE Gaming | Global iGaming & Tech Intelligence Hub.
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