Industry News
MGA Games pull a surprise by unveiling Leticia Sabater as one of their new Spanish Celebrities with an online campaign
- MGA Games have dazzled its operators with a unique and unprecedented online identity reveal of the new face for its range of Spanish Celebrity slots.
- · As part of a creative and original introductory campaign, the national operator partners of MGA Games have today received a very special message from Leticia Sabater, the star of the campaign and new game that launches in August.
- · The slot, Leticia Sabater Show, promises to be another top seller for MGA Games.
The operator partners of MGA Games have been the first to find out that the most recent new face for the Spanish Celebrities series, which comes out on 24 August of this year, will be none other than the charismatic singer and former presenter Leticia Sabater.
Aware of the setbacks and distance limitations imposed by the current situation, MGA Games has opted for launching a creative online campaign where the operator is challenged to complete a series of questions to decipher the name of the new star of MGA Games. It’s a quiz in which the operator becomes a “contestant” and using only their knowledge and their mettle as a true “Spanish Celebrities Expert”, they are able to find out before anyone else that Leticia Sabater is one of the new faces of Spanish Celebrities from MGA Games.
In order for the operators to get the award, they are required to answer questions, follow clues and show that they know the company’s games inside-out. If they suceed, they will be rewarded with a personalised video message from the artist, dedicated to each of the operators, to the sounds of her summer song “Vete pal carajo tra tra”. An original and fun idea, which as usual for MGA Games’ presentations, took all by surprise. “From the outset we were certain that we wanted a fun, exclusive and personalised experience for each of our operators,’ comments Joan Sanahuja, CEO of MGA Games. ‘It’s part of our philosophy of indulging, listening to and surprising our customers,” he explains.
Reactions to the new campaign have been coming thick and fast, and MGA Games commented that “this morning we’ve received dozens of calls and messages congratulating us on the campaign, especially its light-hearted and cheerful tone. We’ve been told it’s a real breath of fresh air’… ” adds Joan Sanahuja.
As well as getting her summer hit out there and heard by all, last week Leticia Sabater was also revealed as the eleventh contestant on the Mediaset reality show La casa fuerte. It’s part of a whole summer of achievements for Leticia, culminating in the launch of the Leticia Sabater Show on 24 August, which promises to no doubt be another of the brand’s top sellers. To sum up, MGA Games’s latest recruit will certainly be making her presence felt this summer.
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Media Troopers has added a new artificial intelligence feature to its proprietary media buying platform, Media Cruiser DSP, introducing an automation layer called Automation Rules.
The company said Automation Rules is a rules-based automation engine designed to optimise campaigns using real-time data. Media Troopers said the tool can support actions including setting price ranges, highlighting and pausing underperforming metrics, creating exclusion filters, and adjusting bids without prior manual intervention.
Media Troopers positioned the release as a way to increase output while reducing operational costs, describing the workflow as “a single click” to apply automation.
Shmulik Segal, Chief Executive of Media Troopers, said, “Media Troopers is always looking to improve its systems to ensure that clients have the best technology available to help enhance their campaigns while also saving them time. This new AI feature is sure to be a game-changer among customers when it comes to increasing marketing output by taking on board and managing client data around the clock.”
The post Media Troopers adds AI automation tool to Media Cruiser DSP appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.
DeGaming has launched a Web3 iGaming platform and appointed Ulle Skottling as CEO, with the company positioning on-chain operations as a way to improve transparency across operators, affiliates and players.
The platform’s core product pitch is its proprietary “Glass Vault” technology, which DeGaming says provides real-time proof of funds and independently verifiable visibility of balances, transactions, and payouts.
DeGaming is also offering “Bankroll as a service,” routing transactions through its on-chain transaction engine to provide operators access to scalable liquidity for withdrawals and platform stability. The company said this is designed to reduce friction for operators trying to scale, while giving players visibility into the funds available on the platform.
The supplier said its unified platform combines game access, player account management (PAM) and reporting in a single blockchain-native operational engine. DeGaming added that operators can launch a customisable casino or sportsbook in “as little as two weeks,” including crypto and fiat deposits, automated payouts and a back-office.
Skottling joins as CEO to lead what DeGaming called its next phase. He has held senior roles at RAW iGaming, Videoslots and NetEnt. Skottling said: “The industry has evolved rapidly, but transparency and trust have not kept pace. It runs on what you can’t see, whereas we have built a platform that you can. We are challenging the model and defining the new standard for gaming infrastructure.
“Our Glass Vault technology gives operators, affiliates and players independently verifiable visibility into platform activity and funds in real time. The future of gaming will be built on openness, accountability and infrastructure that all participants genuinely trust.”
Emil Ahmed, co-founder of DeGaming, added: “Appointing Ulle as CEO is an important step in DeGaming’s next phase. We have built the platform around a clear belief that gaming needs more transparency, stronger infrastructure, and greater operational trust. Ulle brings the industry experience, commercial understanding, and leadership needed to take that vision to market and help operators launch with confidence.”
The post DeGaming launches Web3 iGaming platform, names Ulle Skottling CEO appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.
Century Casinos Inc. announced that Lyle Randolph, a long-term regional Vice President and General Manager of the Company, will take over as Executive Vice President of Operations for the US.
Mr. Randolph will be appointed to this new role effective May 15, 2026. As Executive Vice President of Operations for the US, Mr. Randolph will oversee the Company’s seven U.S. properties. These casinos comprise a combined 4701 slot machines, 93 table games, 2127 hotel rooms, and over 20 food and beverage venues.
Mr. Randolph is a veteran gaming and hospitality executive with more than 30 years of leadership experience in casino operations, hotel and food & beverage management, capital development, and multi-property strategic oversight. He began his gaming career in 1995 at Casino Aztar in Missouri. When Isle of Capri Casinos acquired the property, he became General Manager of both Caruthersville and Cape Girardeau. Throughout his leadership tenure, he successfully navigated the properties through multiple ownership transitions involving Isle of Capri Casinos and Eldorado Resorts while operating under the leadership and mentorship of notable gaming industry executives including James Perry, Virginia McDowell, Eric Hausler, Gary Carano, and Tom Reeg. These experiences provided exposure to a broad spectrum of leadership philosophies ranging from entrepreneurial founder-led management and family-driven regional gaming growth to highly analytical, public-company expansion strategies. During his tenure with Isle of Capri Casinos, Mr. Randolph received the company’s Jack Galloway Award recognizing leadership and operational achievement.
Since Century Casinos’ acquisition of the Missouri properties in 2019, Mr. Randolph has served as Vice President of Operations for both Missouri casino properties. Mr. Randolph has overseen more than $80 million in combined capital development projects, which has resulted in Adjusted EBITDAR growing over 70% under his leadership.
In addition to his operational responsibilities, Mr. Randolph has remained active in civic, charitable, and industry leadership initiatives throughout his career, including statewide advisory appointments and leadership roles with regional business, tourism, humanitarian, and gaming organizations, underscoring his understanding of the value of responsible corporate citizenship. Mr. Randolph’s established track record as a results-oriented and effective leader will continue to drive the Company’s growth within the gaming and hospitality industry.
The post Century Casinos Announces Appointment to Top Leadership Role in the US appeared first on Americas iGaming & Sports Betting News.
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