Industry News

MGA Games pull a surprise by unveiling Leticia Sabater as one of their new Spanish Celebrities with an online campaign

Published

6 years ago

June 19, 2020

George Miller

Reading Time: 2 minutes

MGA Games have dazzled its operators with a unique and unprecedented online identity reveal of the new face for its range of Spanish Celebrity slots.
· As part of a creative and original introductory campaign, the national operator partners of MGA Games have today received a very special message from Leticia Sabater, the star of the campaign and new game that launches in August.
· The slot, Leticia Sabater Show, promises to be another top seller for MGA Games.

The operator partners of MGA Games have been the first to find out that the most recent new face for the Spanish Celebrities series, which comes out on 24 August of this year, will be none other than the charismatic singer and former presenter Leticia Sabater.

Aware of the setbacks and distance limitations imposed by the current situation, MGA Games has opted for launching a creative online campaign where the operator is challenged to complete a series of questions to decipher the name of the new star of MGA Games. It’s a quiz in which the operator becomes a “contestant” and using only their knowledge and their mettle as a true “Spanish Celebrities Expert”, they are able to find out before anyone else that Leticia Sabater is one of the new faces of Spanish Celebrities from MGA Games.

In order for the operators to get the award, they are required to answer questions, follow clues and show that they know the company’s games inside-out. If they suceed, they will be rewarded with a personalised video message from the artist, dedicated to each of the operators, to the sounds of her summer song “Vete pal carajo tra tra”. An original and fun idea, which as usual for MGA Games’ presentations, took all by surprise. “From the outset we were certain that we wanted a fun, exclusive and personalised experience for each of our operators,’ comments Joan Sanahuja, CEO of MGA Games. ‘It’s part of our philosophy of indulging, listening to and surprising our customers,” he explains.

Reactions to the new campaign have been coming thick and fast, and MGA Games commented that “this morning we’ve received dozens of calls and messages congratulating us on the campaign, especially its light-hearted and cheerful tone. We’ve been told it’s a real breath of fresh air’… ” adds Joan Sanahuja.

As well as getting her summer hit out there and heard by all, last week Leticia Sabater was also revealed as the eleventh contestant on the Mediaset reality show La casa fuerte. It’s part of a whole summer of achievements for Leticia, culminating in the launch of the Leticia Sabater Show on 24 August, which promises to no doubt be another of the brand’s top sellers. To sum up, MGA Games’s latest recruit will certainly be making her presence felt this summer.

appointments

Behind The Gloves forms Advisory Board to scale beyond event activations

Published

5 hours ago

April 15, 2026

Wladimir P.

behind-the-gloves-forms-advisory-board-to-scale-beyond-event-activations

Behind The Gloves has formed an official Advisory Board as it moves from event-led activations to what it describes as a scalable, long-term business and community.

The board includes Michael Brady, Founder and Chairman of Bede Gaming and Chairman of Connexus Group; Rob Fell, CEO of RiskCherry; and Katie Byers, former SVP of People and Capability at Light & Wonder.

According to the organisation, the appointments are intended to support expansion into new verticals including corporate wellness programmes, brand partnerships and future digital products.

Behind The Gloves said it plans to continue operating as a “business for good” by reinvesting a portion of profits into community initiatives and charitable causes.

Lee McFarland, Founder of Behind The Gloves, said: “The foundation of our Advisory Board reflects Behind The Gloves’ commitment to building a strong business that can expand globally and reach more people than ever.

“We’re thrilled to welcome Katie, Rob and Michael to the Board and look forward to leveraging our industry’s unmistakable energy to support good causes and deliver accessible activities for all fitness levels on a larger scale.”

The post Behind The Gloves forms Advisory Board to scale beyond event activations appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.

Industry News

LuckyCasino launches in Spain as LCKY Group expands B2C footprint

Published

6 hours ago

April 15, 2026

Wladimir P.

luckycasino-launches-in-spain-as-lcky-group-expands-b2c-footprint

LuckyCasino has gone live in Spain, LCKY Group confirmed, marking the brand’s entry into the regulated market.

The operator said LuckyCasino is the second brand in the LCKY Group portfolio to operate in Spain, following OneCasino. The company positioned the launch as part of its long-term growth plans and noted the brand has previously operated in Sweden.

LCKY Group said the Spanish-facing offering includes more than 2,000 games, alongside localised offers and payment methods. It also claimed the catalogue includes “many LuckyCasino exclusives.”

Mark Schram, MD B2C Central & South Europe at LCKY Group, said: “Everyone at LuckyCasino is looking forward to showing off the mix of variety and innovation that’s made our platform such a huge hit elsewhere.

“With Spain being a key market for us going forward, we’re excited to build on the success LCKY Group has already enjoyed in the country with OneCasino, and we expect our vast selection of content will prove hugely appealing for Spanish customers.”

The post LuckyCasino launches in Spain as LCKY Group expands B2C footprint appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.

game studios

Evoplay rolls out Season of Legends campaign with €512,000 spring prize pool

Published

1 day ago

April 14, 2026

Wladimir P.

evoplay-rolls-out-season-of-legends-campaign-with-e512,000-spring-prize-pool

Evoplay has launched Season of Legends, a year-long network campaign built around four seasonal phases, starting with a spring edition carrying a €512,000 prize pool. The spring phase launched in March and runs across March, April and May.

The studio said the new format follows its previous Big Adventures network campaign and is designed to drive sustained engagement through a more structured seasonal approach. Each season runs for three months with new mechanics and prize pools.

A new mechanic, Infinity Prize Drops, will run daily throughout each month and is not tied to tournament windows. The spring edition also includes a Tournament and Wheel of Fortune, each operating in four monthly phases: 1st- 5th, 9th- 13th, 17th- 21st, and 25th- 29th.

Evoplay said the €512,000 spring prize pool will be distributed across the three-month period via a consolidated leaderboard spanning participating operators. Players earn points through qualifying spins on selected Evoplay titles including Hot Triple Sevens, Piggy Bank: 3 Pots Bonanza, and the Penalty Shoot-out series.

Diana Larina, Head of Marketing at Evoplay, said: “Season of Legends marks the next evolution of our network campaigns. With Big Adventures, we saw just how effective long-term engagement can be, and this new format takes that even further.

“By introducing seasonal structure and mechanics like Infinity Drops, we’re giving operators the tools to maintain consistent player activity, rather than relying on short-term spikes. This is just the beginning, and we’re excited to build momentum throughout the year.”

The post Evoplay rolls out Season of Legends campaign with €512,000 spring prize pool appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.