Press Releases

PartnerMatrix helps clients leverage real-time data via new API development

Published

6 years ago

June 16, 2020

Reading Time: < 1 minute

PartnerMatrix introduces new API development which helps casino and betting websites to have a better understanding of their affiliate marketing programs. The real-time data API feature allows Affiliate Managers to track users’ actions in real-time, without delay or inaccuracy, view instant reports and access full users’ history and flow.

PartnerMatrix’s API based solution provides transparent and instant data both for operators and affiliates, helps build trustworthy relationships, discourages possible frauds, and improves the day-to-day operations. The first client to leverage the new feature is Prisma Gaming, which is set to integrate it across its B2C brands and clients.

The API integration gives gaming operators a better understanding of the results of their campaigns. The real-time data supplies a wealth of information which helps Affiliate Managers in making well-informed decisions about their ongoing promotional activities. Operators can quickly decide if they should continue promotion, invest more in a campaign, or end it if the results aren’t rising to the expectations.

Levon Nikoghosyan, PartnerMatrix CEO, comments: “Currently, affiliate software providers offer reports via FTP integrations on both operator and affiliate side. However, it can take up to one day to receive the data results. PartnerMatrix’s API integration allows instant reporting, which can lead to more transparency, trust and cooperation between iGaming affiliates and operators.”

Part of EveryMatrix Group, PartnerMatrix was created under the vision of one system to reach millions of players, currently catering to over 100 casino and betting operators, including Dafabet, Nextbet, Gigapotti, MaxBet, ShangriLa or TotoGaming, with 24 new clients joining in the last 12 months.

affiliate marketing

Media Troopers cites 2026 acquisition lift from NBA Finals and World Cup betting campaigns

Published

34 minutes ago

July 16, 2026

Wladimir P.

media-troopers-cites-2026-acquisition-lift-from-nba-finals-and-world-cup-betting-campaigns

Media Troopers reported stronger seasonal campaign performance during the NBA postseason and the FIFA World Cup, citing increases in traffic, player registrations, first-time depositors, and affiliate revenue.

The company said that so far in 2026 it has gained more than 100 thousand new depositing customers, a 60% increase compared to the previous year. Media Troopers also pointed to a January surge in bets it attributed mainly to Super Bowl-driven activity.

During the NBA Finals window (June 3 to June 13), Media Troopers said betting interest was concentrated across game winners, spreads, totals, player props, futures, and live betting. The company reported a 120% spike in betting activity compared with the previous year.

For the World Cup period (June 11 to July 19), Media Troopers said its campaigns reached a wider audience and that betting activity rose 80% compared with last year, when it said no tournament was taking place. The release also referenced tournament changes including 48 teams across 104 matches.

“Major sports moments create a powerful combination of fan attention, betting intent, and acquisition opportunity,” Media Troopers CEO Shmulik Segal said. “The NBA postseason and FIFA World Cup gave us two highly active campaign windows, and our early performance indicates that our localized, data-led approach helped operator partners capture meaningful demand.”

The post Media Troopers cites 2026 acquisition lift from NBA Finals and World Cup betting campaigns appeared first on EE Gaming | Global iGaming & Tech Intelligence Hub.

Evoplay

Evoplay launches ancient Egypt slot Flame of Ra

Published

34 minutes ago

July 16, 2026

Wladimir P.

evoplay-launches-ancient-egypt-slot-flame-of-ra

New 5×4 title features free spins triggered by scatters and a bonus buy option for 10, 20 or 30 spins.

Evoplay has launched Flame of Ra, a new ancient Egypt-themed online slot featuring scatter-triggered free spins and a bonus buy option.

The game is played on a 5×4 grid. Wild symbols substitute for all regular symbols, while landing three or more scatter symbols anywhere on the reels activates the free spins feature.

Evoplay said additional scatter symbols during the feature award extra free spins. Players can also use a bonus buy to access 10, 20 or 30 free spins instantly.

Ivan Kravchuk, CEO at Evoplay, said: “Ancient Egypt remains one of the most iconic themes in gaming, and with Flame of Ra we’ve created a title that captures its sense of mystery while delivering fast-paced, rewarding gameplay.

“The combination of colourful design, expanding free spins opportunities and bonus buy functionality gives players plenty of ways to enjoy the adventure, whether they’re chasing quick excitement or longer feature sessions.”

The post Evoplay launches ancient Egypt slot Flame of Ra appeared first on EE Gaming | Global iGaming & Tech Intelligence Hub.

Alberta

Peter & Sons Enters Alberta with Full Game Portfolio

Published

34 minutes ago

July 16, 2026

GamingAmericas.com

peter-&-sons-enters-alberta-with-full-game-portfolio

Innovative iGaming studio Peter & Sons has entered Alberta with its full game portfolio, marking another major step in the studio’s regulated North American expansion.

The launch brings Peter & Sons’ complete catalogue to one of Canada’s most closely watched iGaming markets, as Alberta continues to develop its regulated online gaming framework. Following the growth of Ontario’s regulated model, Alberta represents an important new chapter for suppliers looking to build long-term presence across Canada.

Alberta offers a strong opportunity for Peter & Sons, combining a clear regulatory direction with a growing appetite for high-quality digital casino content. Players in the province will gain access to the studio’s full portfolio, from visually distinctive slots and recognizable characters from games like Barbarossa: Dragon Empire, The Soapranos, Greedy Alice and many others.

Renowned for its creative direction and distinctive approach to game development, Peter & Sons continues to expand across regulated markets worldwide. The Alberta entry reflects the studio’s commitment to growing its North American footprint while bringing its complete catalogue to markets where originality, performance, and player engagement all matter.

Lauryn Duncan, Head of Sales at Peter & Sons, said: “Alberta is an exciting new market for Peter & Sons and an important step in our North American growth. Launching with our full portfolio gives us the chance to introduce the complete Peter & Sons experience from day one, from the art and characters to the mechanics and worlds that define our games. It is a market with strong potential, and we are proud to bring our games to players there.”

The post Peter & Sons Enters Alberta with Full Game Portfolio appeared first on Americas iGaming & Sports Betting News.