Press Releases
YGAM and GamCare go digital to deliver world class education programme despite Covid-19
Leading charities YGAM (The Young Gamers and Gamblers Education Trust) and GamCare have risen to the challenges caused by the Covid-19 pandemic by accelerating the digital transformation of their education resources and using virtual classrooms to raise awareness of gambling related harms. The two organisations, which were selected by the Betting and Gaming Council to deliver its £10 million funded national education programme, have succeeded in delivering over 20 classes reaching out to 350 individuals since April.
Explaining the challenges, Kev Clelland, Operations Director at YGAM, said: “The Covid-19 pandemic has dramatically changed both personal and work life. The charity sector in particular has faced profound challenges impacting both funding and how organisations are able to reach the people they have the responsibility to support.
“During lockdown the YGAM Practitioner Workshops have been presented as a blended digital offering which is proving hugely popular with both teachers and other professionals. Our education team has trained over 300 practitioners online, significantly more than the number we had planned to train face-to-face. Such has been the success that YGAM is now building up to deliver a minimum of five blended digital Practitioner Workshops a week.”
He continued: “We have added to our education team during lockdown and also written a raft of new resources, including full schemes from year 3 to year 11 as well as youth work specific materials. We have also formed groups to look at how we best approach our work in Wales and Northern Ireland.”
YGAM has also launched its new ‘Parent Hub’ website dedicated to providing an abundance of important resources and activities to support families and help build digital resilience. Through the summer, the ‘Parent Hub’ will be developed further courtesy of additional video content, podcasts, and social media campaigns. With university courses expected to be facilitated online in some form for the remainder of 2020, YGAM is focused on adapting its student resources ready for the upcoming first semester.
GamCare workshops for young people and CPD accredited training sessions for professionals have been moved online, with the result that attendance has doubled from April to May with new eLearning modules in development. A brand-new delivery team has been on-boarded in order to scale up the programme both online and face-to-face when it is safe to do so.
Downloadable factsheets are available for parents and teachers who would like to introduce the topic to young people via www.bigdeal.org.uk, GamCare’s dedicated website for young people, parents and teachers, and a new working group has been convened to ensure that the team can continue to reach young people despite reduced contact and social distancing, including via YouTube.
For more information on the Betting and Gaming Council’s Safer Gambling Commitments: https://bettingandgamingcouncil.com/safer-gambling/
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Angela Bernhard Thomas
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Industry News
Meridian Donate: Revolutionizing CSR in the Betting and Gaming Industry
- Innovative engagement strategy positions MeridianBet as a leader in CSR within the betting and gaming industry
- Optimized brand loyalty as active customer participation in CSR strengthens connection and loyalty
- Scalable impact, as the model is designed for expansion and could be adapted to new markets, indicating potential for widespread adoption and growth
Transforming Customers into Environmentalists and Humanitarians
MeridianBet’s pioneering initiative, Meridian Donate, is transforming the betting industry by engaging customers directly in corporate social responsibility (CSR) actions. This unique platform allows customers to actively participate in and fund various environmental, societal and humanitarian projects, setting a new standard for customer engagement and community impact.
Key Features of Meridian Donate:
- Direct customer involvement: Customers are not just donors but active participants in CSR decisions
- Diverse programs: Offers choices from global afforestation to local humanitarian efforts
- Partnerships with renowned organizations: Collaborates with entities like the Red Cross and UNICEF
Expanding Impact: A Year-by-Year Growth
The Meridian Donate platform has seen substantial growth in its scope and impact:
- Number of individual campaigns: Grew from 8 in 2021 to 20 in 2023
- National markets Integrated: Expanded from 3 in 2021 to 8 in 2023
- Direct Beneficiaries: Increased from 43 NGOs in 2021 to 159 in 2023
In 2023 alone, the platform’s expansion into eight markets facilitated 20 customer-funded campaigns, directly benefiting 159 NGOs, up from 122 the previous year.
Continued Commitment to Innovation and Community Involvement
Meridian Donate not only showcases MeridianBet’s dedication to CSR but also redefines the role of digital marketing within the industry. By converting sports bettors into active CSR participants, Meridian Donate enhances customer loyalty and brand value, making it a critical element of MeridianBet’s market strategy.
Recent Successes and Future Outlook
In its recent operation, Meridian Donate has launched an ambitious global afforestation initiative, committing to plant 20,000 seedlings across various regions. This project not only underscores our environmental commitment but also enhances our brand’s community presence. Already, several hundred contributions have been recorded in the platform’s first month, indicating robust customer engagement and support.
The post Meridian Donate: Revolutionizing CSR in the Betting and Gaming Industry appeared first on European Gaming Industry News.
Press Releases
Imagine Live Launches Casino Hold’em
Imagine Live proudly unveils its latest game addition – Casino Hold’em. This thrilling new game promises to elevate the poker experience for enthusiasts and novices alike, combining the excitement of traditional Texas Hold’em with the thrill of live casino action.
Casino Hold’em offers players a dynamic and immersive gaming experience. With sleek graphics, intuitive gameplay, and live dealers, players will feel seated at a high-stakes table in a world-class casino right from the comfort of their homes.
Key features of Casino Hold’em include:
Neon-lighting Studio: Casino Hold’em has a very inviting atmosphere. It features an elegant, well-designed studio with neon lighting that evokes a sophisticated gaming environment.
Captivating Gameplay: Stunning graphics and seamless gameplay transport players to the heart of the action.
Bonus Bet: In Casino Hold’em, players can place a Bonus bet alongside their initial Ante bet. Even if the Play bet is lost, the Bonus bet remains unaffected and can still be won if the specific hand criteria are met.
Multiplatform Compatibility: Enjoy Casino Hold’em on desktop, tablet, or mobile devices, allowing players to play anytime, anywhere.
“We’re thrilled to introduce Casino Hold’em to our players,” said Mikayel Aznauryan, Chief Product Officer at Imagine Live. “At Imagine Live, we’re committed to delivering premium gaming experiences, and Casino Hold’em is no exception. With its blend of live action, strategic gameplay, and neon design, we believe it will quickly become a favorite among poker enthusiasts worldwide.”
The post Imagine Live Launches Casino Hold’em appeared first on European Gaming Industry News.
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