Press Releases
GVC Sets out plan to safely welcome customers back to betting shops
GVC Holdings PLC, the global sports-betting and gaming group, has today set out the comprehensive plan it is implementing to safely re-open its Ladbrokes and Coral betting shops. From 15 June, all 2,445 shops in England will open their doors, followed by the remainder of the Group’s c.3,000 shop estate, as the devolved administrations in the UK ease their own lockdowns.
The guiding principle behind the plan is to ensure the health and wellbeing of all colleagues and customers. The plan details the social distancing and safety procedures put in place alongside the provision of new protective equipment installed in store and provided to the shop personnel. The new measures have been designed to meet or exceed guidelines laid down by the UK government and World Health Organisation.
The key elements are summarised below, with each element supported by detailed guidance and the provision of additional equipment and training where required:
- Pre shop-opening checks
- Property maintenance checks.
- Facilities, screens, bet stations, gaming machines and till systems cleaned.
- Review of security hardware in shops.
- Tools to support social distancing
- Installation of additional equipment including ‘sneeze screens’, protective barriers between gaming machines and bet stations to act as a physical barrier between colleagues and customers to ensure social distancing.
- Installation of customer signage and floor markings to provide direction on social distancing whilst in shop.
- Compulsory social distancing training module for all colleagues.
- Health and safety provisions
- Supply of stylus pens for customers using bet stations and gaming machines, to avoid customers physically touching screens.
- Provision of additional hand sanitiser stations, hand wash and cleaning products to promote and maintain good hygiene standards.
- Provision of colleague comfort measures such as face masks, protective shields and disposable gloves.
- Introduction of enhanced colleague cleaning routines in both the customer and colleague areas.
- Shop operation guidance
- Clear guidance on maximum customer occupancy levels, based on size and layout of each shop, to support social distancing.
- Guidance on customer entry/exit management procedures.
- Guidance on bet placement and payment processes, with use of contactless payment encouraged.
- Colleague wellbeing
- Installation of dividing partitions between till positions to act as a physical barrier between colleagues and ensure social distancing.
- Restrictions on transfer of personnel between multiple shops to reduce exposure.
- Provision of a third-party app “Unmind” to promote mental wellbeing.
- Supply of video and printed training materials.
- Employee Assistance Programme made available to all colleagues and their families.
- Open and honest communication channels with all colleagues.
- Safer gambling
- Increased monitoring of customer behaviour and wellbeing, to identify potentially vulnerable customers and ensure they are playing within their financial means.
- Guidance on interactions with vulnerable customers whilst social distancing
- Review of self-exclusion lists.
Commenting on the plan GVC CEO Kenny Alexander said:
“We are very pleased to be re-opening our shops in England as the UK begins the first steps in returning to some form of normality. Ever since the lockdown was introduced, we have been working tirelessly on a plan which will deliver the safest possible environment for both our customers and our people. I am confident we have achieved that and look forward to welcoming our customers back in the near future.”
Michael Dugher, Chief Executive of the Betting and Gaming Council, said:
“I’m delighted that GVC, home of some of the world class brands in betting, will be able to re-open their English betting shops safely from 15 June. GVC make a significant contribution to the economy, supporting good jobs in communities across the country, and it’s great to see at first hand their commitment to ensuring that their reopened shops will provide a safe and enjoyable environment for staff and customers alike”.
Powered by WPeMatico
affiliate marketing
Media Troopers cites 2026 acquisition lift from NBA Finals and World Cup betting campaigns
Media Troopers reported stronger seasonal campaign performance during the NBA postseason and the FIFA World Cup, citing increases in traffic, player registrations, first-time depositors, and affiliate revenue.
The company said that so far in 2026 it has gained more than 100 thousand new depositing customers, a 60% increase compared to the previous year. Media Troopers also pointed to a January surge in bets it attributed mainly to Super Bowl-driven activity.
During the NBA Finals window (June 3 to June 13), Media Troopers said betting interest was concentrated across game winners, spreads, totals, player props, futures, and live betting. The company reported a 120% spike in betting activity compared with the previous year.
For the World Cup period (June 11 to July 19), Media Troopers said its campaigns reached a wider audience and that betting activity rose 80% compared with last year, when it said no tournament was taking place. The release also referenced tournament changes including 48 teams across 104 matches.
“Major sports moments create a powerful combination of fan attention, betting intent, and acquisition opportunity,” Media Troopers CEO Shmulik Segal said. “The NBA postseason and FIFA World Cup gave us two highly active campaign windows, and our early performance indicates that our localized, data-led approach helped operator partners capture meaningful demand.”
The post Media Troopers cites 2026 acquisition lift from NBA Finals and World Cup betting campaigns appeared first on EE Gaming | Global iGaming & Tech Intelligence Hub.
Evoplay
Evoplay launches ancient Egypt slot Flame of Ra
New 5×4 title features free spins triggered by scatters and a bonus buy option for 10, 20 or 30 spins.
Evoplay has launched Flame of Ra, a new ancient Egypt-themed online slot featuring scatter-triggered free spins and a bonus buy option.
The game is played on a 5×4 grid. Wild symbols substitute for all regular symbols, while landing three or more scatter symbols anywhere on the reels activates the free spins feature.
Evoplay said additional scatter symbols during the feature award extra free spins. Players can also use a bonus buy to access 10, 20 or 30 free spins instantly.
Ivan Kravchuk, CEO at Evoplay, said: “Ancient Egypt remains one of the most iconic themes in gaming, and with Flame of Ra we’ve created a title that captures its sense of mystery while delivering fast-paced, rewarding gameplay.
“The combination of colourful design, expanding free spins opportunities and bonus buy functionality gives players plenty of ways to enjoy the adventure, whether they’re chasing quick excitement or longer feature sessions.”
The post Evoplay launches ancient Egypt slot Flame of Ra appeared first on EE Gaming | Global iGaming & Tech Intelligence Hub.
Alberta
Peter & Sons Enters Alberta with Full Game Portfolio
Innovative iGaming studio Peter & Sons has entered Alberta with its full game portfolio, marking another major step in the studio’s regulated North American expansion.
The launch brings Peter & Sons’ complete catalogue to one of Canada’s most closely watched iGaming markets, as Alberta continues to develop its regulated online gaming framework. Following the growth of Ontario’s regulated model, Alberta represents an important new chapter for suppliers looking to build long-term presence across Canada.
Alberta offers a strong opportunity for Peter & Sons, combining a clear regulatory direction with a growing appetite for high-quality digital casino content. Players in the province will gain access to the studio’s full portfolio, from visually distinctive slots and recognizable characters from games like Barbarossa: Dragon Empire, The Soapranos, Greedy Alice and many others.
Renowned for its creative direction and distinctive approach to game development, Peter & Sons continues to expand across regulated markets worldwide. The Alberta entry reflects the studio’s commitment to growing its North American footprint while bringing its complete catalogue to markets where originality, performance, and player engagement all matter.
Lauryn Duncan, Head of Sales at Peter & Sons, said: “Alberta is an exciting new market for Peter & Sons and an important step in our North American growth. Launching with our full portfolio gives us the chance to introduce the complete Peter & Sons experience from day one, from the art and characters to the mechanics and worlds that define our games. It is a market with strong potential, and we are proud to bring our games to players there.”
The post Peter & Sons Enters Alberta with Full Game Portfolio appeared first on Americas iGaming & Sports Betting News.
-
Compliance Updates5 days agoArizona Department of Gaming Issues Cease-and-Desist Orders to Multiple Operators Linked to Underage Gambling and Illegal Activity
-
Latest News7 days agoELA Games releases Flames Fruits Frenzy Hold and Win slot
-
Compliance Updates6 days agoKONAMI GROUP’s Konami Gaming Inc. First to Submit Manufacturer License Application in Japan’s Emerging IR Market
-
Latest News7 days agoPG Soft appoints Hugo Baungartner as General Manager LatAm
-
Canada7 days agoCanada’s Safer Gambling Gap: Why Market Success Doesn’t Always Equal Player Safety
-
Latest News7 days agoBooming Games launches Fish Tales: Double Catch Max Scatter
-
Latest News7 days agoTom Horn Gaming ships Royal Ruby FeatureStorm slot worldwide on 14 July 2026
-
Latest News7 days agoBC.GAME names Guillermo Ochoa brand ambassador for Mexico push



