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LG Partners With Esports Pioneer ‘Evil Geniuses’

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Raising the bar in competitive gaming and demonstrating innovation beyond boundaries, LG Electronics USA has launched a multi-faceted integrated marketing partnership with one of the original and most iconic esports organizations in the world – Evil Geniuses. The centerpiece of the partnership is LG UltraGear, which has been named the Official Gaming Monitor of Evil Geniuses.

LG UltraGear advanced monitors are well known to serious gamers for lightning speed, offering the world’s first 1 millisecond (ms) display combined with QHD Nano IPS technology for lifelike images with rich, natural colors and consistent contrast across a wide viewing angle. LG UltraGear monitors are fine-tuned to respond incredibly to the most demanding titles, helping lead gamers to victory.

Founded in 1999, Evil Geniuses (EG) has shaped the history of esports. EG is a leader in the worldwide competitive gaming community, maintaining elite globally and nationally ranked rosters across major game titles such as Dota 2, League of Legends and CS:GO as well as players competing at the highest level in various FGC games and Fortnite. The EG Dota 2 team is the most victorious in North American history, with 4 top three placements in world championships and the only North American team to win The International, while the EG CS:GO team are champions of the two biggest fall tournaments (2019 ESL One New York, 2019 StarSeries & i-league Season 8), and in their first LCS split, EG surged to 2nd in the regular season.

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As the Official Gaming Monitor Partner of EG, LG UltraGear monitors will be installed and utilized throughout the competitive practice and streaming rooms at the EG training facilities in Seattle and Los Angeles. LG UltraGear gaming monitors will also be featured in the team’s digital content, and Evil Geniuses players will highlight key features of the monitors through exclusive online LG UltraGear streams. Further, LG is systematically matching their broad array of monitor products to uniquely fit the needs of Evil Geniuses’ day-to-day business across content development/editing, team operations and the EG business staff.

“This partnership with LG UltraGear is a testament to delivering ‘best-in-class’ across all aspects of our organization,” said Phil Aram, chief gaming officer of Evil Geniuses. “EG’s insatiable desire to outperform ourselves continually fuels us to be in top form competitively, and with LG UltraGear, we have a partner that’s hand-in-hand with us in sharing that mindset.”

As part of EG’s recently unveiled rebranding, the newly debuted crest and LG UltraGear logo were incorporated into the complete overhaul of the 2020 player jersey design. The new jersey celebrates individuality by incorporating details unique to each player, while standing out from the competition with bold design and intricate details.

“This is the perfect partnership of industry-leading gaming technology and world-class esports professionals,” said Michelle Fernandez, head of home entertainment marketing, LG Electronics USA. “Evil Geniuses features some of the most talented and accomplished esports competitors in the world. LG UltraGear delivers the performance the world’s top professionals and all serious gamers need to gain that edge and win.”

The partnership between the two companies is rooted in the shared belief and unquestioned pursuit for excellence which starts by using the best products, such as the LG UltraGear monitor. Neither company is bound by what is standard and strive to pursue what is right.

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2020 LG UltraGear Gaming Monitor Lineup*

The 2020 LG UltraGear lineup features the largest lineup of gaming monitors with high performing features such as NVIDIA® G-SYNC® and AMD FreeSync. Debuting later this year, the 27-inch UltraGear 4K UHD monitor (model 27GN950) delivers a 1ms Nano IPS display with a refresh rate of 144Hz, over-clockable to 160Hz. This CES® 2020 Innovation Award Honoree offers hardware calibration to maximize the ability of LG’s IPS technology to realize precise color reproduction. For gamers looking for extra screen real-estate and more immersive gameplay, LG UltraGear models 34GN850 and 38GN950 feature large 1ms IPS displays and a 160Hz refresh rate.**

Specific events featuring LG UltraGear and Evil Geniuses will be announced at a later date. For more information on LG’s ultra-fast gaming monitors, visit https://www.lg.com/us/gaming-monitors.

*The 2020 LG UltraGear lineup features an expansive range of screen sizes from 24-inches to 38-inches
**With overclocking.

 

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SOURCE LG Electronics USA

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Sportradar and Oddin.gg ink AV betting agreement to elevate and expand esports reach

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Sportradar and Oddin.gg, an award-winning B2B betting-solutions provider for esports, today announced they have entered into a multi-year strategic partnership to offer audiovisual streaming of Oddin’s exclusive esports content to Sportradar’s betting operator clients around the world.

The deal will support Oddin.gg’s growth ambitions in the expanding global esports market, whose betting turnover was estimated to be €83 billion in 2023. It will extend the reach of Oddin.gg’s official competition content by leveraging Sportradar’s market leading position as an AV betting provider.

Sportradar’s global network of 900+ betting operator clients will benefit from the opportunity to offer greater volume and a wider variety of live streamed esports events to their customers, increasing opportunities for engagement with existing and new betting markets. The partnership also paves the way for future collaboration in other areas.

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Oddin.gg holds the official rights to high-profile competitions including the newly released Counter Strike 2 (CS2) which Sportradar will distribute to sportsbooks through the company’s integrated streaming product, providing access to prominent competitions globally and enabling operators to offer exciting new content to their customers.

A number of prestigious competitions are featured in the partnership, including:

• PGL Copenhagen Major 2024, the first Major for the newly released Counter Strike 2;
• Dacha DOTA2 Qualifiers and Main Events;
• Dacha Counter Strike 2 Qualifiers and Main Events;
• Tipsport MCR 2024.

Patrick Mostboeck, SVP Fan Engagement, Sportradar said: “This agreement further strengthens Sportradar’s esports offering while supporting Oddin.gg in realising their growth plans through AV streaming for betting. Sportradar’s ultra-low latency audiovisual outputs, as well as our comprehensive Live Odds and real-time trading solutions, provide betting operators with the critical materials they need to commercialise the global, highly engaged esports fan base.”

Vlastimil Venclik, CEO and co-founder of Oddin.gg shared: “As the forefront innovator in the esports betting sector, Oddin.gg is embarking on a journey by aligning with Sportradar, a leader in the realm of sports data and content distribution. This partnership is not just a collaboration but a combination of distinct strengths, where Sportradar’s extensive and sophisticated video distribution capabilities are set to be the vehicle for our unparalleled esports odds and analytical insights. This strategic alliance aims to harness the best of both worlds, merging our profound expertise and nuanced understanding of the esports betting market with Sportradar’s wide-reaching video distribution.”

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SIS launches market-leading esports product in Kentucky with bet365

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SIS Content Services, part of the SIS Group (Sports Information Services), the leading global multi-content supplier of 24/7 live betting services, has made its market entry in Kentucky with ebasketball from its esports product suite now live with long-term operator partner bet365.

This launch in the Bluegrass State enhances SIS’ reputation as a leading supplier in the esports betting space, widening the audience that can engage with its competitive gaming content across the US. It follows on from successful launches of its esports products in New Jersey and Colorado.

Developed specifically for betting, SIS’ H2H Global Gaming League ™ hosts over 150,000 events per year. The Competitive Gaming content is produced entirely in-house from SIS’ self-contained gaming studios in Milton Keynes, United Kingdom. It has ultra-low (sub-second) latency live streaming, visible ESIC-trained integrity referees for every game, live caster commentary, and on-screen graphics with unique betting prompts to maximize engagement.

SIS’ short-form, event-based esports product provides a full end-to-end solution with integrity at its core and is proven to deliver superior margins around the clock, adding as much as 10% in value to sportsbooks.

Since legalized sports betting launched in Kentucky in September, it has generated $447.8 million in handle across retail and mobile, providing SIS with the opportunity to expand its US offering.

Michele Fischer, Vice President, SIS Content Services, said: “As Kentucky is a basketball state, we are confident that our ebasketball product will provide an elevated experience for the bettors on the bet365 platform. Our offices are located in Louisville, so it is meaningful to be part of the sports betting infrastructure in our home state.”

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Richard Ames, Chief Executive, SIS, and President, SIS Content Services, said: “To grow our esports content across the US has been an aim of ours for some time, and to be able to expand our competitive gaming product into a third US state showcases how we are well-placed to deliver engaging wagering experiences to bettors.”

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Sony Group Becomes Founding Partner of Esports World Cup

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Multi-year collaboration will produce the Anthem and original documentary series of Esports World Cup 2024

The Esports World Cup Foundation (“EWCF”) and Sony Group Corporation (“Sony”) have signed a multi-year partnership agreement to collaborate on initiatives for the Esports World Cup. The collaboration leverages Sony’s acclaimed gaming products and entertainment expertise alongside the EWC’s vision to unite the global gaming and esports communities across the most popular games, and underscores a shared ambition to broaden the appeal of gaming and esports to players and fans worldwide. The inaugural Esports World Cup 2024 is slated to take place this summer in Riyadh, Saudi Arabia.

As part of this agreement, Sony Pictures Entertainment will create a behind-the-scenes documentary series showcasing the players and games of the Esports World Cup. Sony, together with Sony Interactive Entertainment, will also look to exploring additional opportunities to support promising creators and talent in the region. Sony Music Entertainment will produce the music Anthem of the Esports World Cup 2024

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“Sony is the perfect partner for the Esports World Cup,” said Ralf Reichert, CEO, Esports World Cup Foundation. “Our goal is to establish a global platform for esports and gaming that sets new standards for live esports events. Sony’s experience in creating stunning visuals, engaging music, compelling storytelling, and state-of-the-art technology will be a game-changer for the Esports World Cup. The EWC aims to take esports to the next level, and we are thrilled to count on Sony’s world class expertise in this endeavor.”

“We’re excited to make the Esports World Cup more fun and engaging for fans globally by harnessing the creativity and technology from across our diverse businesses.” said Toshimoto Mitomo, Executive Deputy President and CSO, Sony Group Corporation. “Sony has been enhancing the esports experience especially with Sony Interactive Entertainment’s initiatives such as PlayStation Tournaments and the annual EVO fighting game series. We look forward to further catering to this growing, global community of players and fans with the Esports World Cup.”

With the Esports World Cup, EWCF has created an unprecedented celebration of competitive gaming and esports fandom. This summer, top esports organizations will face off in Riyadh, to compete in a unique cross-game structure for the largest prize pool in esports history. Recently, the EWC has announced the addition of ten popular titles – Dota 2, Counter-Strike 2, Mobile Legends: Bang Bang, Honor of Kings, PUBG, PUBG Mobile, Overwatch, Free Fire, Fortnite and Rainbow Six Siege – as participating games. More games will be announced soon.

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