Press Releases

Frankie’s on board with Sporting Index

Published

6 years ago

May 29, 2020

George Miller

Reading Time: 2 minutes

World’s top jockey joins leading bookmaker to offer unique insight for the 2020 Flat racing season

Sporting Index has made the landmark signing of world-class jockey Frankie Dettori, widely regarded as one of the greatest riders of all time, as a brand ambassador.

The deal will see Dettori carry the Sporting Index logo on his breeches and collar, offer exclusive thoughts on his rides at sportingindex.com and support with social media posts and daily previews during the season’s major meetings, such as Royal Ascot.

The Italian’s unrivalled achievements in the Flat racing sphere consist of 19 British Classics, including two Derby wins at Epsom, and an astonishing 251 Group 1 victories worldwide. He currently holds the LONGINES World’s Best Jockey Award and has done so for three of the last five years.

Sporting Index, who launched a fixed odds offering in 2019 to run alongside its well-established spread betting service, also currently sponsor leading National Hunt jockey Barry Geraghty, who celebrated a vintage Cheltenham Festival with five wins in March.

Simon Trim, CEO at Sporting Index, said: “Frankie is the face of Flat racing, if not horse racing as a whole, so it’s hugely exciting to have him as a Sporting Index brand ambassador.

“He is often riding the most talked about horses of the season, like Enable and Stradivarius, and we’re delighted to be able to bring racing fans closer to that with his regular blog.

“Even though he has cost us plenty of money over the years, no-one has done more to promote the sport of horse racing and we couldn’t be happier to have him on board.”

Frankie Dettori, said: “I’m over the moon to be joining Sporting Index ahead of the new Flat season. There are some top-quality horses that I can’t wait to get on this year, and I look forward to telling readers all about them.

“I saw over the winter that Barry Geraghty had plenty of success with Sporting Index on his breeches, so hopefully it’s the same for me too!”

affiliate marketing

Media Troopers cites 2026 acquisition lift from NBA Finals and World Cup betting campaigns

Published

34 minutes ago

July 16, 2026

Wladimir P.

media-troopers-cites-2026-acquisition-lift-from-nba-finals-and-world-cup-betting-campaigns

Media Troopers reported stronger seasonal campaign performance during the NBA postseason and the FIFA World Cup, citing increases in traffic, player registrations, first-time depositors, and affiliate revenue.

The company said that so far in 2026 it has gained more than 100 thousand new depositing customers, a 60% increase compared to the previous year. Media Troopers also pointed to a January surge in bets it attributed mainly to Super Bowl-driven activity.

During the NBA Finals window (June 3 to June 13), Media Troopers said betting interest was concentrated across game winners, spreads, totals, player props, futures, and live betting. The company reported a 120% spike in betting activity compared with the previous year.

For the World Cup period (June 11 to July 19), Media Troopers said its campaigns reached a wider audience and that betting activity rose 80% compared with last year, when it said no tournament was taking place. The release also referenced tournament changes including 48 teams across 104 matches.

“Major sports moments create a powerful combination of fan attention, betting intent, and acquisition opportunity,” Media Troopers CEO Shmulik Segal said. “The NBA postseason and FIFA World Cup gave us two highly active campaign windows, and our early performance indicates that our localized, data-led approach helped operator partners capture meaningful demand.”

The post Media Troopers cites 2026 acquisition lift from NBA Finals and World Cup betting campaigns appeared first on EE Gaming | Global iGaming & Tech Intelligence Hub.

Evoplay

Evoplay launches ancient Egypt slot Flame of Ra

Published

34 minutes ago

July 16, 2026

Wladimir P.

evoplay-launches-ancient-egypt-slot-flame-of-ra

New 5×4 title features free spins triggered by scatters and a bonus buy option for 10, 20 or 30 spins.

Evoplay has launched Flame of Ra, a new ancient Egypt-themed online slot featuring scatter-triggered free spins and a bonus buy option.

The game is played on a 5×4 grid. Wild symbols substitute for all regular symbols, while landing three or more scatter symbols anywhere on the reels activates the free spins feature.

Evoplay said additional scatter symbols during the feature award extra free spins. Players can also use a bonus buy to access 10, 20 or 30 free spins instantly.

Ivan Kravchuk, CEO at Evoplay, said: “Ancient Egypt remains one of the most iconic themes in gaming, and with Flame of Ra we’ve created a title that captures its sense of mystery while delivering fast-paced, rewarding gameplay.

“The combination of colourful design, expanding free spins opportunities and bonus buy functionality gives players plenty of ways to enjoy the adventure, whether they’re chasing quick excitement or longer feature sessions.”

The post Evoplay launches ancient Egypt slot Flame of Ra appeared first on EE Gaming | Global iGaming & Tech Intelligence Hub.

Alberta

Peter & Sons Enters Alberta with Full Game Portfolio

Published

34 minutes ago

July 16, 2026

GamingAmericas.com

peter-&-sons-enters-alberta-with-full-game-portfolio

Innovative iGaming studio Peter & Sons has entered Alberta with its full game portfolio, marking another major step in the studio’s regulated North American expansion.

The launch brings Peter & Sons’ complete catalogue to one of Canada’s most closely watched iGaming markets, as Alberta continues to develop its regulated online gaming framework. Following the growth of Ontario’s regulated model, Alberta represents an important new chapter for suppliers looking to build long-term presence across Canada.

Alberta offers a strong opportunity for Peter & Sons, combining a clear regulatory direction with a growing appetite for high-quality digital casino content. Players in the province will gain access to the studio’s full portfolio, from visually distinctive slots and recognizable characters from games like Barbarossa: Dragon Empire, The Soapranos, Greedy Alice and many others.

Renowned for its creative direction and distinctive approach to game development, Peter & Sons continues to expand across regulated markets worldwide. The Alberta entry reflects the studio’s commitment to growing its North American footprint while bringing its complete catalogue to markets where originality, performance, and player engagement all matter.

Lauryn Duncan, Head of Sales at Peter & Sons, said: “Alberta is an exciting new market for Peter & Sons and an important step in our North American growth. Launching with our full portfolio gives us the chance to introduce the complete Peter & Sons experience from day one, from the art and characters to the mechanics and worlds that define our games. It is a market with strong potential, and we are proud to bring our games to players there.”

The post Peter & Sons Enters Alberta with Full Game Portfolio appeared first on Americas iGaming & Sports Betting News.