Industry News
Red Rake Gaming signs distribution agreement with SoftGamings
Red Rake Gaming continues to increase its global foothold by signing a distribution agreement with platform developer SoftGamings. The partnership will see Red Rake’s casino content and top performing titles distributed through SoftGamings’s API integration platform.
SoftGamings is one of the industry leaders offering various casino solutions providing access to multiple game providers within one single integration. The recent agreement with Red Rake will provide SoftGamings partners access to Red Rake’s content and progressive tournament tool.
The partnership covers distribution of over 40 games from Red Rake’s portfolio, including the newly released progressive tournament tool. Games will include the newest releases, Gustav Minebuster – a cluster slot allowing players to win up to 20,000x, Mother of Horus – one of the fastest rising stars with fixed jackpots, free spins and non-stop action, and Million7 – 1 million ways for players to win with this 10×6 slot, not to mention the just released Secrets of the Temple, which Red Rake Gaming are confident will be a smash hit across SoftGamings’ players.
With Red Rake Gaming focused on engagement and interaction with players the partnership with SoftGamings is sure to be a great success.
Red Rake Gaming continues to push the boundaries on game creation by thinking outside the box and implementing new and exciting game metrics. With an array of different game mathematics, genres, styles and feature games, Red Rake Gaming has ensured they are a must-have inclusion for serious operators across the iGaming industry.
Nick Barr, Managing Director for Red Rake Malta, commented on this partnership, saying: “SoftGamings is one of the most established providers in today’s market, having built up a hugely successful global business. The partnership will support Red Rake’s strategy to increase market share but in addition provide our clients ease of access to our content to grow within their expansion strategies. We look forward to working closely with the SoftGamings team and envisage a great partnership ahead.”
Irina Sazonova, Director of Partnerships at SoftGamings, commented about the deal: “Having this partnership and adding Red Rake Gaming content in our Providers’ offering means that our operators will have the access to the exciting game portfolio, it also provides us with great opportunity to grow in the various markets that Red Rake’s games are certified and tailored for.”
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ESG
Play’n GO publishes 2025 Sustainability Report with emissions and governance updates
Play’n GO has published its 2025 Sustainability Report, framing the year as a milestone as the supplier marks 20 years in the gaming industry. The report covers performance across four pillars—Players, Partners, People and Planet—and positions sustainability as tied to product design, operations, and partner expectations.
On climate reporting, the company said it has “achieved and exceeded” its long-term 90% reduction target for Scope 1 and 2 emissions, and reported a 69% absolute reduction in Scope 3 emissions versus its 2023 base year. Play’n GO also said its total material emissions for 2025 were kept below 500 MTCO2e.
The report also points to a move into land-based delivery. In 2025, Play’n GO said it launched its first land-based gaming solution in partnership with Genting UK, positioning the rollout as part of a “player-first, low-footprint approach” for regulated venues.
On responsible entertainment, the company said it continues to reject game mechanics it believes “compromise player trust or wellbeing,” and highlighted participation in discussions on digital wellbeing and cognitive health, including at the United Nations and G7. “We have always believed that great entertainment should be fun, safe and fair,” said Vanessa Björkbacka, Director of CSR at Play’n GO.
The report also outlines internal development and reporting infrastructure. Play’n GO said 43% of employees engaged in AI-related learning during 2025 and that average training time exceeded seven hours per employee globally. It added that reporting was further aligned to the UN Sustainable Development Goals and World Economic Forum Stakeholder Capitalism Metrics, alongside investment in “secure, AI-supported carbon data management.” “As expectations on transparency and accountability continue to rise, we see it as our responsibility to lead,” Björkbacka added.
The post Play’n GO publishes 2025 Sustainability Report with emissions and governance updates appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.
complaint resolution
Casino Guru CRC returns $5.3m to players in Q1 2026
Casino Guru’s Complaint Resolution Center (CRC) published 3,986 complaints in Q1 2026 and says it resolved 1,321 cases, returning $5,304,894 to players during the quarter.
Casino Guru said March was one of the CRC’s most active months on record, with the second-highest number of published complaints to date. The company added that ongoing cases exceeded 1,300, pointing to rising demand for third-party dispute mediation.
By volume, the most active complaint markets were Germany (657), the United Kingdom (270), Canada (240), Italy (207) and Australia (194), according to the CRC update.
Delayed payments remained the most common player-reported issue. Casino Guru also reported a March shift in complaint mix, with self-exclusion-related complaints rising to the second most frequent category for the first time in CRC history. KYC-related issues and blocked accounts were also among the most common complaint types, often linked to withdrawal delays.
Casino Guru said the quarter’s results reflect the increasing role of independent mediation as players look to third-party platforms to resolve disputes.
The post Casino Guru CRC returns $5.3m to players in Q1 2026 appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.
branded content
RubyPlay launches Firerose studio for operator-specific casino games
RubyPlay has launched Firerose, a new studio aimed at building operator-specific casino game experiences, as suppliers and operators push for more branded content to stand out in crowded markets.
The company said Firerose is designed to let operators combine RubyPlay’s existing game catalogue with the studio’s technology and creative resources, using operator-led insight to shape games around an operator’s brand identity rather than standardised supplier content.
RubyPlay said Superbet is among the first operators to launch Firerose-powered titles. The supplier did not disclose game names or specific performance figures, but said early results showed “strong engagement metrics”.
Firerose becomes part of RubyPlay’s multi-studio structure alongside Koala Games, Mad Hat Games, Ruby Studio, and Xslots, which the company said share technology, infrastructure and distribution.
Dima Reiderman , Chief Commercial Officer at RubyPlay, said: ”Firerose represents a deliberate shift in how we think about content creation and partnership. The market is no longer driven solely by volume, but by identity. Operators want experiences that feel native to their brand and help them clearly differentiate in increasingly competitive casino environments.”
Dr. Eyal Loz, CPO at RubyPlay, added: “Firerose was created to put the operator’s voice at the centre of the creative process. Every game starts with their brand, their audience and their story, and our role is to bring that to life through the full weight of RubyPlay’s creative capabilities.
“We’re shaping experiences that players immediately associate with the operator itself. That level of ownership is what allows operators to stand out in increasingly crowded casino environments.”
The post RubyPlay launches Firerose studio for operator-specific casino games appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.
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