Press Releases
NOTICE TO ATTEND THE ANNUAL GENERAL MEETING OF SCOUT GAMING GROUP AB
The shareholders of Scout Gaming Group AB, are hereby given notice to attend the Annual General Meeting to be held at 1:00 p.m., Monday 25 May, at Advokatfirman Delphi, Mäster Samuelsgatan 17 in Stockholm. Registration and entry commence at 12:45 p.m.
NOTICE OF PARTICIPATION
Shareholders who wish to participate in the proceedings of the Annual General Meeting must:
- be entered in the shareholders’ register kept on behalf of the Company by Euroclear Sweden AB, as of Monday 18 May 2020, and
- notify the Company of its intention to participate, no later than Monday 18 May 2020.
Notification of participation shall be given in writing to Scout Gaming Group (publ), Attn: Årsstämma, Kaptensgatan 6, 3tr, 114 57 Stockholm, Sweden, or by e-mail to [email protected]. Such notice must contain full name alternatively company name, personal identification number or organisation number, address, daytime phone number and, where applicable, information regarding any attending representative or counsel (maximum two).
Personal data obtained from the share register kept by Euroclear Sweden AB, notice of attendance at the General Meeting and information on representatives, proxies and deputies will be used for registration, preparation of the voting list for the General Meeting and, where appropriate, the minutes of the General Meeting. Personal data is handled in accordance with the Data Protection Regulation (European Parliament and Council Regulation (EU) 2016/679). For full information regarding the Company’s handling of personal data, please refer to the Company’s privacy policy, https://www.scoutgaminggroup.com/privacy-policy.
NOMINEE-REGISTRERED SHARES
In order to exercise their voting rights at the Annual General Meeting, shareholders whose shares are registered under a nominee must temporarily register their shares in their own name, so the person concerned is registered in the share register kept by Euroclear Sweden AB, no later than Monday 18 May 2020. Such registration can be temporary.
REPRESENTATIVES AND POWER OF ATTORNEY
A person not present at the annual general meeting may exercise their right at the Annual General Meeting by a written, signed and dated Power of Attorney. The Company provides a Power of Attorney form at the Company’s website, www.scoutgaminggroup.com. The Power of Attorney form may also be collected at the Company or ordered via e-mail on the above address. If the Power of Attorney is issued by a legal entity, the registration certificate or equivalent authorization document, in regards of the legal entity, must be attached. To facilitate the entry at the meeting, Power of Attorney, registration certificates and other equivalent authorization documents must be available to the Company at the above address at the latest on Monday 18 May 2020. Please note that the possibility of having a representative or proxy exercise the shareholder’s voting rights at the Annual General Meeting requires that the shareholder has made a notification to attend the Annual General Meeting and is included in the share register in accordance with the above.
PROPOSED AGENDA
- Opening of the Annual General Meeting
- Election of Chairman at the Annual General Meeting
- Preparation and approval of the voting list
- Approval of the Board of Directors’ proposed agenda
- Election of one or two persons to approve the minutes
- Determination of whether the Annual General Meeting has been duly convened
- Address by the CEO and presentation of the annual report
- Resolutions regarding:
- adoption of the income statement and the balance sheet and consolidated income statement and consolidated balance sheet;
- allocation of the Company’s earnings in accordance with the duly adopted balance sheet; and
- discharge from liability for the Board of Directors and the CEO
- Determination of number of Directors and number of Auditors and any Deputy Auditors or registered auditor firm
- Resolution on fees for the Board of Directors and the Auditor
- Election of Directors, Chairman of the Board and Auditors and any Deputy Auditor or registered auditor firm
- Resolution on editorial changes of the Articles of Association
- Resolution on authorization for the Board of Directors to resolve on new issue of shares
- Closing of the Annual General Meeting
INFORMATION ON PROPOSED DIRECTORS
As stated in the notice to attend the Annual General Meeting the major shareholders’ propose re-election of the following four (4) ordinary Directors until the end of the next Annual General Meeting: Jörgen Ragnarsson, Carla Maree Vella, Atle Sundal and Anders Enochsson. Furthermore, Hans Isoz is proposed as ordinary Director until the end of the next Annual General Meeting. Anders Enochsson is proposed to be elected as Chairman of the Board of Directors. The current Chairman of the Board of Directors, Rolf Blom, has declined re-election. Descriptions of the proposed Directors can be found on the Company’s website.
NUMBER OF SHARES AND VOTES
The total number of shares in Scout Gaming at the time of issuance of the notice is 17,501,592, which correlates with the numbers of votes in the Company.
SHAREHOLDERS REQUEST FOR INFORMATION
Pursuant to Chapter 7, section 32 and 57 of the Swedish Companies Act (Sw. aktiebolagslagen), the Board of Directors and the CEO shall provide information at the Annual General Meeting, regarding circumstances that may affect the assessment of a matter on the agenda, or the Company’s economic situation or the Company’s relation to other group companies, if any shareholder requests so and the Board of Directors deems that it can be made without material damage to the Company.
DOCUMENTATION
Accounting records, audit report and the Board of Director’s complete proposals and other documentation required according to the Swedish Companies Act will be available at the Company’s office as stated above and on the Company’s website www.scoutgaminggroup.com no later than the date required by law. Copies of the mentioned documentation will be sent to those shareholders who request it and provides their postal address. All the documentation will also be presented at the Annual General Meeting.
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content strategy
DuelBits says UFC creator campaign delivers 122m verified video views
DuelBits has published results from its JUSTIN2026 marketing campaign, saying the UFC-focused activation generated more than 122 million verified video views and contributed to one of the company’s strongest MMA betting events “in recent years.”
The crypto sportsbook and casino operator said the campaign launched ahead of UFC event Freedom 250 at the White House and centred on former UFC lightweight champion Justin Gaethje. DuelBits framed the partnership as an early bet on Gaethje, before broader commercial interest.
According to the company, the campaign set a KPI to exceed 100 million impressions across owned, paid and partnered media, and ultimately delivered more than 122 million verified clip views via a network of more than 140 creators. The asset mix included a hero film, six short-form cutdowns, behind-the-scenes content and still imagery, distributed via DuelBits’ social channels, MMA publishers, creator partnerships and clipping pages.
DuelBits said the hero content was also integrated into Gaethje’s “Art of Violence” YouTube series. The operator added that the activation drove promotional code engagement and helped convert attention into sportsbook activity.
Jasper Hoekert, Chief Marketing Officer at Duelbits, said: “We wanted to support Justin before everyone else recognised the opportunity. Instead of following the hype once he has already achieved greatness, we wanted to back a champion before anybody else did.
“The campaign wasn’t measured purely on views. Of course, surpassing 122 million verified views and exceeding our 100 million KPI was a huge achievement, but the real success was seeing that attention convert into one of our strongest UFC betting nights in recent years.
“It also reinforced something that’s key to DuelBits as a brand, which is that we don’t do small campaigns. Whether it’s the production quality, creator network, or distribution strategy, we want every activation to show what’s possible when sportsbook marketing is treated like premium entertainment.”
The post DuelBits says UFC creator campaign delivers 122m verified video views appeared first on EE Gaming | Global iGaming & Tech Intelligence Hub.
AI
SCCG Management Launches SCCG Technology, Delivering AI-Driven Solutions to the iGaming Industry
New division delivers smart, AI-driven technology solutions to gaming operators, suppliers, and ventures worldwide, built on the same stack SCCG uses to run its own global advisory business.
SCCG Management announces the launch of SCCG Technology, a dedicated division built to deliver intelligent, AI-driven solutions to the iGaming industry. Where SCCG has spent three decades advising gaming companies on what to build, SCCG Technology now builds it.
The division launches with a working portfolio, not a promise. Over the past year, SCCG has re-engineered its own global operation around artificial intelligence: automated content and newsletter systems reaching tens of thousands of industry professionals weekly, real-time market and odds data pipelines feeding its prediction-market ventures,
and AI-assisted CRM and pipeline automation across more than 120 active client engagements.
The proving ground is SCCG’s own digital presence, now being rebuilt on the division’s platform: a site that reassembles itself around each visitor and publishes across every channel from one place. An operator in LATAM and an investor in Las Vegas see the same network through different eyes. Content is AI-accelerated but expert-governed: every AI-assisted claim is labeled and traceable to its source, a discipline that matters in a regulated industry. We built it for the most demanding client we have, ourselves, before offering it to anyone else.
The timing reflects a structural shift in the industry. Operators and suppliers no longer compete only on licenses and content; they compete on data, speed, and the intelligence of their customer experience. AI has moved from experiment to infrastructure, reshaping how players are acquired, how content is produced, how markets are priced, and how compliance is managed. Most gaming companies know this. Far fewer have a partner that understands both the technology and the industry it has to serve.
“Every gaming company I speak with is asking the same two questions: what should we be doing with AI, and who can actually build it for us without a two-year learning curve on how this industry works. SCCG Technology exists because we solved that problem for ourselves first. Now we are opening the toolkit to the industry.” – Stephen A. Crystal, Founder and CEO, SCCG Management
SCCG Technology will deliver across five service lines:
Product Strategy and Build: Carrying a gaming concept from advisory whiteboard to working software. Rapid prototyping and delivery of new gaming products and ventures, the capability a strategy deck cannot substitute for.
Data, Analytics, and Market Intelligence: Real-time odds and market data pipelines, prediction-market tooling, and business intelligence dashboards that put operational truth in front of decision-makers daily.
Compliance-Aware AI Content and Marketing Systems: Automated content production, newsletter and campaign engines, and CRM automation built for a regulated industry, AI-assisted output labeled and traceable, brand voice intact.
AI Operations and Automation: Workflow automation and applied AI across the back office, from player-facing support to reporting, compliance preparation, and the operational plumbing gaming companies run on.
Intelligent Web and Digital Platforms: Digital experiences that personalize by visitor role and region, engineered for conversion and structured for both traditional search and the AI answer engines that increasingly drive discovery.
What separates SCCG Technology from a generalist agency or dev shop is the firm behind it. Every engagement draws on SCCG Management’s 30-plus years inside the gaming industry, its regulatory and commercial expertise across dozens of jurisdictions, and a global client network spanning operators, platforms, suppliers, and investors. SCCG Technology does not need the industry explained to it.
The launch continues a deliberate expansion of the SCCG platform. In the past year the firm has established SCCG LATAM with its Miami office, launched SCCG Brazil with dedicated local leadership, and expanded its managed-services offering for casino operators. SCCG Technology is the connective layer across all of it: the division that turns the firm’s advisory insight into deployed, working technology. The model is expert-governed and AI-accelerated: SCCG’s people supply the industry judgment, and the platform supplies the speed.
“The gaming industry does not have a shortage of technology vendors. It has a shortage of technology partners who understand gaming. That is the gap SCCG Technology was built to close.” – Stephen A. Crystal, Founder and CEO, SCCG Management
SCCG Technology operates as a division of SCCG Management, the gaming industry’s global advisory firm. With more than 30 years of experience, more than 120 active client engagements worldwide, and offices spanning North America, Latin America, Europe, Africa, and Asia, SCCG provides end-to-end advisory services across iGaming, sports betting, sweepstakes, tribal gaming, and casino technology.
The post SCCG Management Launches SCCG Technology, Delivering AI-Driven Solutions to the iGaming Industry appeared first on Americas iGaming & Sports Betting News.
assurance
eGaming Integrity wins SME News UK Enterprise Award for gambling assurance
eGaming Integrity has been named Independent Online Gambling Assurance Provider of the Year 2026 at the UK Enterprise Awards, organised by SME News. The company is based in the Isle of Man and works with operators in regulated online gambling markets.
According to the company, the award recognises its assurance work aimed at helping gambling operators evaluate whether their compliance processes are prepared for regulated market requirements, as regulatory expectations increase around compliance standards and customer protection.
eGaming Integrity said its internal audit reviews assess how gambling businesses operate in practice, including whether procedures and controls meet standards expected by regulators. The company added that the process is designed to help operators identify where controls are effective and where improvements may be needed before issues emerge.
Emma Shilling, Director at eGaming Integrity, said,
“This award recognises the reason eGaming Integrity was created. Responsible operators want to know where they stand before problems appear, and independent assurance provides that outside perspective.
“Our team has seen regulation from both sides, which helps us understand where processes can break down and how operators can make practical improvements.”
Speaking on the accomplishments of the 2026 winners, Laura O’Carroll, Awards Manager, said,
“The announcement of our UK Enterprise Awards is perhaps one of our most anticipated milestones every year, and the 2026 launch is no different. We are truly pleased to deliver our digital magazine and winners list, showcasing such excellence, to our readers again this year. Atop this, to our winners, and from our team to yours, we wish you all a sincere congratulations on your success in this year’s programme.”
The post eGaming Integrity wins SME News UK Enterprise Award for gambling assurance appeared first on EE Gaming | Global iGaming & Tech Intelligence Hub.
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