Gambling in the USA
SportCaller rolls out FTP Trivia Quizzes for BetMGM to maintain fan engagement
Clock–count trivia tests give players the chance to show off their knowledge amid the sporting shutdown for a daily $500 prize
SportCaller, the leading free-to-play (FTP) sports game provider, has launched a daily series of fun trivia quizzes with BetMGM to continue fan engagement during the sporting shutdown across a range of entertaining events this Spring.
These tests of trivia track a seasonal calendar of flagship contests that would typically capture players’ interests and imaginations for the coming month, while also majoring in a daily diet of questions around popular sports and associated general knowledge categories.
BetMGM’s quizzes run off 10 questions, to which players must submit each answer within a 10 second timeframe. Incorrect players are eliminated for the day while correct respondents are required to complete the full 10-question course to win a $500 prize or share it with any other successful player(s). This limited-time answer clock, coupled to varied question-alternating functionality and a deep well of topical historical data, guards against system-manipulation and improves the customer experience with intuitive gameplay.
With this timely series, BetMGM is employing a softer marketing strategy with which to responsibly maintain fan engagement and online hangtime during the current crisis. Users can join in a daily battle for bragging rights against other players, or recommend these free daily challenges to friends. As a result, brand loyalty is organically fostered until live sports return from their historic hiatus.
Cillian Barry, SportCaller MD, said: “We’re delighted to have increased SportCaller’s growing global influence in North America through this partnership with such a revered brand. During this unprecedented sporting shutdown, it’s imperative to evolve and innovate responsibly, so that sports betting can adapt to the current climate.
“Our flexible platform, which allows us to quickly create and deploy topical trivia-quiz FTPs, neatly maps on to the conventional calendar for sport, going some way to filling the void for fun and entertainment during this challenging spell. Then, as this lockdown is lifted, sportsbook engagement can rebound all the stronger.”
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AGS has appointed three gaming executives to expand its commercial slot sales strategy and operations team. John McColl joins as Senior Director of Slot Sales Strategy, Mark Morton as Vice President of Slot Sales Strategy, and Loren Rosenberg as Vice President of Commercial Slot Strategy & Operations.
“These hires represent a significant step forward in building a best-in-class commercial organization,” said Jackosn Floyd, Vice President of Slots at AGS. “John, Mark, and Loren have each demonstrated an ability to translate strategy into measurable results, and their leadership will help the team sharpen our focus on performance, efficiency, and delivering greater value across our slot portfolio.”
McColl will lead sales strategy and commercial opportunity, with a focus on expanding market share and driving revenue growth. AGS said he will build a data-driven approach to mapping the company’s total addressable market (TAM) to identify new opportunities. McColl has more than 30 years of experience across casino operations, gaming technology, and enterprise B2B sales, including roles at Gaming Analytics, Scientific Games / Bally Technologies, and Harrah’s Entertainment.
Morton will focus on customer synergy and strategic alignment, streamlining internal sales processes, and expanding enterprise sales opportunities, according to the company. He previously served as Senior Vice President at Marker Trax and Koin, where AGS said he led commercial strategy, pricing, and enterprise contract execution with operators including Boyd Gaming, Golden Entertainment, and Penn National.
Rosenberg will oversee commercial strategy and operations, with responsibility for maximizing value across AGS’ product portfolio and supporting commercial expansion. He brings nearly 20 years of experience across product, commercial and enterprise strategy roles, including senior leadership positions at Aristocrat and Everi. Rosenberg began his career at WMS, later acquired by Scientific Games, and has held roles across operations, strategy and commercial functions.
The post AGS hires three executives to expand slot sales strategy team appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.
Downtown Las Vegas property says the July Super Bingo will be its largest prize purse to date, with sessions on July 4-5.
Plaza Hotel & Casino will stage a $250,000 “Super Bingo” event in Las Vegas July 3-5, positioning it as a special edition tied to the nation’s 250th anniversary. The operator said the prize pool is the largest in the series’ history.
“The Plaza will be celebrating its 55th anniversary and the 250th anniversary of our great country in July, so it is only fitting that we make our Super Bingo event that month our biggest and best ever,” said Jonathan Jossel, CEO of the Plaza Hotel & Casino. “Our Super Bingo events have always drawn a packed crowd to our convention space, and we anticipate the July event to sell out quickly.”
According to the Plaza, Super Bingo draws nearly 1,000 attendees, including visitors traveling from Hawaii and Canada. For the July edition, bingo-only registration is set at $250 per person for gameplay on Saturday, July 4 and Sunday, July 5. The Plaza is also offering an optional five-night hotel package priced at $200 per person, with no resort fee, for check-in July 2 and check-out July 6.
The Plaza outlined the payout structure as 20 games paying $1,999 each day, plus a daily “super coverall” of $60,000, second place of $15,000, and third place of $10,020. The casino said prizes will be paid in cash and players must be present to win.
Outside of the special event, the Plaza said its bingo room runs six daily sessions at 11 a.m., 1 p.m., 3 p.m., 5 p.m., 7 p.m. and 9 p.m. and is located two floors above the main casino.
The post Plaza Hotel & Casino sets $250,000 Super Bingo event for July 3-5 appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.
Downtown Las Vegas property says the holiday weekend edition will be the largest prize purse in its monthly Super Bingo series.
Plaza Hotel & Casino in downtown Las Vegas will hold a special $250,000 Super Bingo event July 3-5 to mark the nation’s 250th anniversary, the company announced Tuesday. The Plaza said the July edition will feature the largest prize purse in the history of its monthly Super Bingo series.
“The Plaza will be celebrating its 55th anniversary and the 250th anniversary of our great country in July, so it is only fitting that we make our Super Bingo event that month our biggest and best ever,” said Jonathan Jossel, CEO of the Plaza Hotel & Casino. “Our Super Bingo events have always drawn a packed crowd to our convention space, and we anticipate the July event to sell out quickly.”
According to the Plaza, Super Bingo draws nearly 1,000 attendees from across the US, including visitors from Hawaii and Canada. For the July event, bingo-only registration is priced at $250 per person for game play on Saturday, July 4 and Sunday, July 5, with an optional five-night hotel package offered at $200 per person, with no resort fee, for check-in Thursday, July 2 and check-out Monday, July 6.
The Plaza said the payout structure will include 20 games paying $1,999 each, plus a super coverall of $60,000, second place of $15,000 and third place of $10,020 each day. All prizes will be paid in cash and players must be present to win.
Beyond Super Bingo, the Plaza said its bingo room runs six daily sessions at 11 a.m., 1 p.m., 3 p.m., 5 p.m., 7 p.m. and 9 p.m., and is located two floors above the main casino.
The post Plaza Hotel & Casino plans $250,000 Super Bingo event for July 3-5 appeared first on Americas iGaming & Sports Betting News.
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