eSports
FaZe Clan announces Partnership With NTWRK After The Innovative E-Commerce Platform Leads Latest Investment Round For The Cultural Gaming Giant
“We’re at the birth of a new disruptive entertainment genre. FaZe Clan is a very powerful pipeline into gaming culture and their cultural impact reminds me of the early days of 90s hip hop. The combined reach of FaZe Clan and NTWRK is going to be very powerful.” – NTWRK Investor Jimmy Iovine
FaZe Clan, the world’s most popular esports and gaming entertainment collective, and innovative e-commerce and culture platform NTWRK collectively announced today their exclusive new partnership. NTWRK, known for its limited-edition product drops from influencers like LeBron James, Billie Eilish, and 88rising, led the latest round of funding for the gaming industry giant.
As part of this groundbreaking coalition, NTWRK has secured the global direct-to-consumer product rights for FaZe Clan. This innovative collaboration will immediately integrate FaZe Clan’s widely coveted apparel and merchandise into NTWRK’s platform, establishing an unprecedented pipeline of creative commerce.
Since its inception in 2010, FaZe Clan has established itself as the most followed and powerful gaming organization of all time. With over 215 million fans internationally across all social platforms and original content that racks up over 500 million views per month, FaZe Clan holds an unrivaled position at the epicenter of sports and culture driving how the next generation consumes content, plays, and shops. In addition to its best-in-class players and pop-gaming influencers, FaZe Clan has welcomed a broad array of talent into its fold, including NBA star Ben Simmons, NFL star Juju Smith-Schuster, and global superstar artists Offset and Lil Yachty.
“Jimmy has always been a cultural seer,” says FaZe Clan CEO Lee Trink. “His belief in FaZe Clan as the next cultural wave, not just in gaming but in entertainment overall, is an incredible representation of the transformative shift happening right now.”
“By investing in FaZe Clan we’re putting NTWRK at the epicenter of gaming culture, further cementing our position as Gen Z’s premiere social commerce and content platform,” says NTWRK CEO Aaron Levant.
“NTWRK will without a doubt provide additional rocket fuel for FaZe to continue extending our brand and cultural influence worldwide,” said FaZe Clan President Greg Selkoe. “We are excited to be aligned with passionate, like-minded partners that will further contribute to our impact on entertainment and youth culture.”
SOURCE FaZe Clan
Craig Levine
Zenni Optical Announces Partnership with ESL FACEIT Group (EFG)
Zenni Optical, the world’s leading online eyewear retailer, announced a partnership with ESL FACEIT Group (EFG), the leading esports and video game entertainment company. Designed to integrate eye health education with innovative eyewear solutions for the esports community, the partnership will officially launch at DreamHack festival in Dallas, taking place from May 31 to June 2.
This collaboration will showcase a co-branded collection of lifestyle and competitive eyewear and accessories, highlighting Zenni Optical’s commitment to promoting overall eye health, particularly in addressing issues like eye fatigue and strain. Additionally, the initiative will incorporate essential eye health education across various DreamHack Festivals, in alignment with EFG’s broader mission to foster inclusive gaming worlds and engaged, supported communities.
“DreamHack and ESL represent some of the most community-centric and prestigious competitive events in the world. In their own unique ways, they embody esports for everyone. By partnering with these incredible brands across the gaming and esports spaces, we aim to create engaging experiences that combine eye-health education with innovative eyewear solutions for players and fans at all levels,” said Robb Chiarini, Head of Gaming, Sports, & Events at Zenni Optical.
“We are thrilled to partner with Zenni Optical as the Official Eyewear Partner of DreamHack and ESL. The genuine passion that Zenni has for the esports industry is a refreshing sight to see, and a major driving factor for the decision behind our partnership. Zenni’s ongoing commitment to provide eyewear for everyone mirrors our own drive to create worlds beyond gameplay for gamers everywhere,” Craig Levine, Co-CEO at EFG, said.
Bucks Gaming
CREAM CITY CONVERGENCE ESPORTS TOURNAMENT SELECTED AS CAPCOM PRO TOUR EVENT
Bucks Gaming’s Cream City Convergence Esports Tournament has been selected as a Capcom Pro Tour event, becoming one of just three tournaments in North America chosen to be a qualifier for the prestigious Capcom Cup.
The Capcom Cup is an annual Street Fighter 6 competition, hosted by video game developer and esports organizer Capcom, with a $1 million first place prize. Each year, Capcom selects a small number of tournaments worldwide to serve as Capcom Pro Tour events, with the winning players from each event qualifying for the Capcom Cup. As one of the tournaments selected by Capcom for the honor this year, Cream City Convergence will become the first esports event run by an NBA team to work with a major esports organizer.
Top-ranked Street Fighter 6 players will compete at Cream City Convergence when it returns for its second year on Saturday, Aug. 24, at Baird Center. In addition to Street Fighter 6, this year’s tournament will also have brackets for Tekken 8; Super Smash Bros Ultimate; Super Smash Bros Melee; and Guilty Gear: Strive.
eSports
Kambi and Abios Join ESIC as Anti-Corruption Supporters
The Esports Integrity Commission (ESIC) has announced Kambi and Abios, its esports data subsidiary, as new ESIC Anti-Corruption Supporters. This partnership signals the alignment of Kambi’s longstanding commitment to corporate probity and sports integrity with ESIC’s ongoing battle against match-fixing and corruption in esports.
Kambi and Abios join a distinguished class of other Anti-Corruption Supporter stakeholders who have historically worked with ESIC to ensure that attacks against the competitive integrity of esports competition are appropriately reported and dealt with. Anti-Corruption Supporters assist ESIC in investigating suspicious betting activity, supporting ESIC’s broader mission to combat cheating and betting fraud in the esports industry. Kambi and Abios’ entrance into the Anti-Corruption Supporter class will see the entities actively work with ESIC to assist in ESIC’s mission to disrupt, prevent, investigate and prosecute all attempts to compromise competitive integrity in esport competition.
Abios’ Managing Director and Founder, Anton Janér, commented: “Our mission at Abios has always been to enable the sustainable growth of esports. As such, we’re incredibly excited to join ESIC in their mission to future-proof esports through combatting match-fixing and other integrity-related malpractices. Fair play is a crucial component in ensuring the viability of esports as a long-term community and investment and we hope to be able to support the industry together with ESIC going forward.”
Stephen Hanna, ESIC’s Chief Executive Officer, commented: “We are pleased to welcome Kambi and Abios as Anti-Corruption Supporters. Kambi and Abios are well trusted and recognised operators in their respective industries, and their entrance into the Anti-Corruption Supporter class of ESIC membership emphasises their shared commitment to upholding the highest standards of integrity and fair play within the esports industry.”
The post Kambi and Abios Join ESIC as Anti-Corruption Supporters appeared first on European Gaming Industry News.
-
EurAsia6 days ago
Evoplay expands footprint in Georgia with Europebet partnership
-
Balkans6 days ago
SOFTSWISS Expands to Bulgaria: European Growth Through Partnership
-
Christine A. Dorchak6 days ago
Greyhound Advocates Applaud Gov. Ned Lamont for Signing Bill to Outlaw Dog Racing
-
Latest News5 days ago
NIFL Strikes Exclusive Data & Streaming Deal With FeedConstruct
-
Aposta Ganha5 days ago
Aposta Ganha strengthens LatAm sports betting market integrity with IBIA membership
-
Eastern Europe5 days ago
TotalBet Joins Forces with Fast Track to Boost Player Engagement
-
Latest News6 days ago
ELA Games Announces New Slot Game – Big Wave Delight
-
Compliance Updates5 days ago
ITIA Bans Two Players for Corruption Linked to Belgian Syndicate