Gambling in the USA
NASCAR and Penn National Gaming expand strategic alliance with gaming partnership
NASCAR and Penn Interactive, a subsidiary of Penn National Gaming, Inc., announced a new multi-year partnership that will make Penn National an authorized gaming operator of NASCAR in the United States. The partnership is Penn National’s first with a professional sports league and will center around a brand new, free-to-play, mobile game named NASCAR Finish Line, which offers users the chance to win a $50,000 jackpot every race.
In addition, NASCAR and Penn National have extended their long-standing race title sponsorship for the “Hollywood Casino 400” at Kansas Speedway through 2026, deepening the connection between the two entertainment companies. The partnership furthers Hollywood Casino’s position as the Official Casino Partner of Kansas Speedway and the race title sponsor of the NASCAR Cup SeriesTM race that is scheduled for October 18, 2020.
“We’re thrilled to have Penn National on board as our first authorized gaming operator to strengthen our effort to increase fan engagement with a platform perfect for in-play experience,” said Craig Neeb, Executive Vice President, Innovation, NASCAR. “Coupled with our landmark deal with Genius Sports in 2019, this partnership also positions NASCAR to take advantage of the rapid expansion of legalized sports betting across the country.”
“We are very excited to enter this long-term, strategic partnership with NASCAR,” said Jennifer Weissman, Chief Marketing Officer for Penn National. “We look forward to the opportunity to provide NASCAR fans multiple outlets for their fandom, including online on a new free-to-play mobile game and at our destination casinos and sportsbooks.”
The free-to-play NASCAR Finish Line mobile game will be available ahead of the DAYTONA 500 across iOS and Android phones and tablets and can be downloaded on the App Store and Google Play store. Players can win the $50,000 jackpot by accurately predicting the race winner and the highest finishers across six different groupings of six drivers.
“I’m excited that we have extended our title race sponsorship agreement with Hollywood Casino at Kansas Speedway and as a company, that we are expanding our relationship with Penn National,” said Kansas Speedway President Patrick Warren. “Hollywood Casino at Kansas Speedway has been able to entertain thousands of their customers, not only from the Kansas City area, but also from around the country during the ‘Hollywood Casino 400’ the last several years. I look forward to continuing to help them entertain and reward their patrons for the next few years.”
Penn National is the nation’s largest regional gaming operator with 41 facilities in 19 states, including the Hollywood Casino at Kansas Speedway that overlooks Turn 2 of the Speedway, which opened in 2012. The partnership with NASCAR reflects the Company’s strategy to continue evolving its business, with a focus on becoming a best-in-class omni-channel provider of retail and online gaming and sports betting entertainment. As part of that strategy, Penn National recently announced an exclusive gaming partnership with Barstool Sports to utilize its brand for all of the Company’s online and retail sports betting and iCasino products, subject to the closing of the transaction, which is expected to occur within the First Quarter.
As an authorized gaming operator of NASCAR, Penn National will take an active role in promoting NASCAR across its properties and on its soon-to-launch sports betting app. Genius Sports, NASCAR’s exclusive provider of NASCAR data to licensed sportsbooks, rolled out several new in-race bet types in 2019 and is set to expand upon that with an additional eight in time for the 2020 NASCAR Cup Series season.
Last year, NASCAR announced a series of partnerships to prepare the industry and its fans for the rapidly growing sports betting landscape in the U.S., including an integrity deal with Sportradar, an exclusive data distribution deal with Genius Sports, and content deals with Action Network and VSiN. Additionally, the sanctioning body granted all teams and tracks the ability to sell marketing sponsorships to sports betting companies and licensed sportsbooks.
Source: NASCAR
Gambling in the USA
Gaming Americas Weekly Roundup – April 29-May 5
Welcome to our weekly roundup of American gambling news again! Here, we are going through the weekly highlights of the American gambling industry which include the latest news and new partnerships. Read on and get updated.
Latest News
This month The Navajo Nation Gaming Enterprise honoured 186 of its total 1200 team members for reaching significant employment milestones including 15, 10 and 5 years of service for the enterprise. The event at Twin Arrows Navajo Casino Resort in Flagstaff, Ariz. showcased the impact and journey of each hard-working team member, with a special highlight for 29 employees who have served for 15 years.
Bruce Smith Enterprise and The Cordish Companies have been selected by the City of Petersburg, Virginia to codevelop a $1.4 billion Live! Gaming & Entertainment District, anchored by Live! Casino & Hotel Virginia. The Petersburg City Council unanimously approved Bruce Smith Enterprise and The Cordish Companies as the City’s preferred development partner on the transformative mixed-use project. The proposed project will generate billions of dollars in economic benefits and spinoff development, create thousands of new jobs and benefits to the local community and become a major new tourist destination for the City and the Central Virginia region.
CT Interactive’s LATAM team, led by Diego Verano Ponce and Ana Ruth Farías, attended SIGMA Brazil from April 23 to 25, 2024. The company’s decision to participate in the event underscores its commitment to expanding its presence and strengthening relationships within the region. The presence of Diego Verano and Ana Ruth Farías at SIGMA Brazil provided an excellent opportunity for CT Interactive to engage with industry stakeholders, discuss emerging trends and explore potential partnerships in the LATAM market.
The Colorado Division of Gambling has launched a new illegal gambling awareness campaign. The “Play Legit. Gamble Only Where Legal.” campaign aims to educate the public about the risks associated with illegal gambling and the importance of supporting regulated gaming venues. The campaign emphasises legal gambling options, including casinos in Black Hawk, Central City and Cripple Creek, as well as online sports betting and off-track betting.
Lottery.com Inc. announced the restart of its sweepstakes operations in conjunction with the WinTogether Trust, a registered 501(c)3 charitable organisation. The proceeds from the sweepstakes will benefit Street Child United. The sweepstakes had a soft launch on April 3, 2024, and is available at http://donateto.win, the successor to Lottery.com’s WinTogether.org platform.
Partnerships
Hard Rock International, Seminole Gaming and Royal Caribbean Group brands, Royal Caribbean International and Celebrity Cruises, unveiled a global partnership that will benefit both vacationers and team members of the brands. Travellers around the world can take advantage of accommodations, meals, discounts and more at Hard Rock and Seminole casinos, hotels and cafes, and on Royal Caribbean International and Celebrity Cruises vacations based on the milestone announcement made by two of South Florida’s largest private employers.
SCCG Management has signed a contract with the British Columbia Lottery Corporation (BCLC), the B.C. Crown corporation which conducts and manages commercial gambling in the province, including lotteries, casinos and online gaming. This partnership aims to undertake a comprehensive assessment and strategic enhancement of BCLC’s diverse operations. The work between SCCG and BCLC will involve a thorough review of technological infrastructures, strategic market positioning and the integration of various gaming modalities.
The post Gaming Americas Weekly Roundup – April 29-May 5 appeared first on European Gaming Industry News.
Angela Bernhard Thomas
CAPCOM’S STREET FIGHTERTM 6 GOING TO COLLEGE THIS FALL
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Clark County
Clark County residents can bring a friend for free to next week’s Super Bingo $160,000 tournament at the Plaza Hotel & Casino, May 6-8
Home to downtown Las Vegas’ only bingo room, the Plaza Hotel & Casino is offering Clark County, Nevada residents who register to play in next week’s Super Bingo tournament the opportunity to bring a friend for free.
Happening Monday, May 6 through Wednesday, May 8 in the Plaza’s expansive ballroom, Super Bingo is expected to draw nearly 1,000 people from the local Las Vegas valley and across the country and Canada for the opportunity to win big playing fun-filled games of bingo over two days, with a $50,000 super coverall both days while socializing with like-minded bingo players.
Bingo-only registration is $160 per person, and Clark County residents who register can bring a friend for free. Registration is available online at https://www.plazahotelcasino.com/bingo/super-bingo-registration/. Hotel-and-bingo packages start at $300 for a four-night stay with no resort fee.
All Super Bingo players receive one 6-on paper pack for both days, two daubers, free drinks via an open bar at all sessions, boxed lunch both days, and $10 in free slot play after the first day’s session.
The Plaza’s Bingo room offers six daily bingo sessions at 11 a.m., 1 p.m., 3 p.m., 5 p.m., 7 p.m. and 9 p.m. and is located on the 3rd floor. By parking on the third floor of the Plaza’s self-parking garage, guests have convenient and direct access to the Plaza’s bingo room and parking is validated for bingo players.
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