Industry News
Iforium and MGA Games announce a content agreement
GA Games productions will soon be shown on the GameflexTM platform on Iforium
The slots and video bingo games developed by the Spanish company MGA Games will be integrated on the GameflexTM platform, thanks to an agreement reached with the company Iforium.
Iforium customers from all over the world will be able to enjoy the best MGA Games publications, with a wide range of options. This includes casino slot machines games like the Hyperrealism Series by MGA Games, which includes titles like Gold Mermaid by Renata González and GT World Challenge by Andy Soucek; famous Spanish slot machine games like El Cartel and Las Riquezas de El Dorado, as well as the Spanish Celebrities series, available for the Spanish market, which features titles like Chiquito, El Dioni and Aramís Fuster, among many others. This comes in addition to video bingo games, which range from the latest releases such as Calaca Party, to classics like Castle, Zeus and Mariachis.
Spanish-based MGA Games is an online casino game producer that specialises in providing global operators with products that suit the tastes of local players. Its titles incorporate the latest technology: sequential loading removes wait times and means the game can be played immediately, while “Triple Vista” improves usability and adaptive menus allow the games to be played on all kinds of devices. All of this provides users with a new 100% mobile gaming experience.
According to José Antonio Giacomelli, MGA Games General Manager: “The agreement offers an excellent collaboration opportunity for both parties: the quality and profitability of MGA Games’ products also fits perfectly with Iforium’s commitment to users, which focuses on regulated markets and complies with an ever-strict quality framework.”
The CEO of Iforium, Phil Parry, says: “The Spanish market needs no introduction, while LatAm is going live at a rapid rate as markets regulate. We see this deal as the ideal approach for ensuring our operator partners are able to offer some of Spain’s best gaming content.
“We are thrilled to be working with a highly innovative developer such as MGA Games and look forward to a long and productive working relationship.”
The announcement of the agreement comes days before the ICE London 2020 international conference, which will be attended by leading companies from the gaming sector, including MGA Games and Iforium.
ESG
Play’n GO publishes 2025 Sustainability Report with emissions and governance updates
Play’n GO has published its 2025 Sustainability Report, framing the year as a milestone as the supplier marks 20 years in the gaming industry. The report covers performance across four pillars—Players, Partners, People and Planet—and positions sustainability as tied to product design, operations, and partner expectations.
On climate reporting, the company said it has “achieved and exceeded” its long-term 90% reduction target for Scope 1 and 2 emissions, and reported a 69% absolute reduction in Scope 3 emissions versus its 2023 base year. Play’n GO also said its total material emissions for 2025 were kept below 500 MTCO2e.
The report also points to a move into land-based delivery. In 2025, Play’n GO said it launched its first land-based gaming solution in partnership with Genting UK, positioning the rollout as part of a “player-first, low-footprint approach” for regulated venues.
On responsible entertainment, the company said it continues to reject game mechanics it believes “compromise player trust or wellbeing,” and highlighted participation in discussions on digital wellbeing and cognitive health, including at the United Nations and G7. “We have always believed that great entertainment should be fun, safe and fair,” said Vanessa Björkbacka, Director of CSR at Play’n GO.
The report also outlines internal development and reporting infrastructure. Play’n GO said 43% of employees engaged in AI-related learning during 2025 and that average training time exceeded seven hours per employee globally. It added that reporting was further aligned to the UN Sustainable Development Goals and World Economic Forum Stakeholder Capitalism Metrics, alongside investment in “secure, AI-supported carbon data management.” “As expectations on transparency and accountability continue to rise, we see it as our responsibility to lead,” Björkbacka added.
The post Play’n GO publishes 2025 Sustainability Report with emissions and governance updates appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.
complaint resolution
Casino Guru CRC returns $5.3m to players in Q1 2026
Casino Guru’s Complaint Resolution Center (CRC) published 3,986 complaints in Q1 2026 and says it resolved 1,321 cases, returning $5,304,894 to players during the quarter.
Casino Guru said March was one of the CRC’s most active months on record, with the second-highest number of published complaints to date. The company added that ongoing cases exceeded 1,300, pointing to rising demand for third-party dispute mediation.
By volume, the most active complaint markets were Germany (657), the United Kingdom (270), Canada (240), Italy (207) and Australia (194), according to the CRC update.
Delayed payments remained the most common player-reported issue. Casino Guru also reported a March shift in complaint mix, with self-exclusion-related complaints rising to the second most frequent category for the first time in CRC history. KYC-related issues and blocked accounts were also among the most common complaint types, often linked to withdrawal delays.
Casino Guru said the quarter’s results reflect the increasing role of independent mediation as players look to third-party platforms to resolve disputes.
The post Casino Guru CRC returns $5.3m to players in Q1 2026 appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.
branded content
RubyPlay launches Firerose studio for operator-specific casino games
RubyPlay has launched Firerose, a new studio aimed at building operator-specific casino game experiences, as suppliers and operators push for more branded content to stand out in crowded markets.
The company said Firerose is designed to let operators combine RubyPlay’s existing game catalogue with the studio’s technology and creative resources, using operator-led insight to shape games around an operator’s brand identity rather than standardised supplier content.
RubyPlay said Superbet is among the first operators to launch Firerose-powered titles. The supplier did not disclose game names or specific performance figures, but said early results showed “strong engagement metrics”.
Firerose becomes part of RubyPlay’s multi-studio structure alongside Koala Games, Mad Hat Games, Ruby Studio, and Xslots, which the company said share technology, infrastructure and distribution.
Dima Reiderman , Chief Commercial Officer at RubyPlay, said: ”Firerose represents a deliberate shift in how we think about content creation and partnership. The market is no longer driven solely by volume, but by identity. Operators want experiences that feel native to their brand and help them clearly differentiate in increasingly competitive casino environments.”
Dr. Eyal Loz, CPO at RubyPlay, added: “Firerose was created to put the operator’s voice at the centre of the creative process. Every game starts with their brand, their audience and their story, and our role is to bring that to life through the full weight of RubyPlay’s creative capabilities.
“We’re shaping experiences that players immediately associate with the operator itself. That level of ownership is what allows operators to stand out in increasingly crowded casino environments.”
The post RubyPlay launches Firerose studio for operator-specific casino games appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.
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