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Rootz Promotes Two Team Members

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With Rootz having experienced one of the fastest initial growth periods in the history of European online casinos, we have decided to promote internally as Rootz expands its footprint and prepares to grow the company in 2020 and beyond.

We are pleased to announce the promotions of two of our team members – Melanie Hainzer and Tony Kjaldstrom – to C-level positions within the company.

Ms. Melanie Hainzer has been promoted from Head of Marketing to the Chief Marketing Officer (CMO) role while Mr. Tony Kjaldstrom is being elevated from Head of Casino to Chief Operating Officer (COO).

Melanie Hainzer, CMO

Having joined Rootz in early 2019, Ms. Hainzer has demonstrated a robust understanding of the iGaming industry. With over 10 years of experience in roles ranging from CRM Manager to Country Manager, Melanie brings broad experience to this position. Melanie has been an integral part of the early successes. Most notably, Melanie has been at the forefront of the marketing efforts for Wildz Casino, Rootz’s first online casino brand.

Responding to the news of her promotion, Melanie remarked, “It’s an honour to be not only considered, but promoted to an executive position at Rootz. I’ve been very happy to work for this company and am excited to assume a larger role. I’m looking forward to 2020 and beyond.”

Tony Kjaldstrom, COO

Mr Kjaldstrom also joined in 2019 and helped shepherd Rootz through the opening months, demonstrating tremendous competence and the ability to troubleshoot and manage a brand new platform. Tony has helped build and manage the casino platform and is playing a central role in planning the future strategy.

Tony also had some comments related to his promotion. “These are exciting times at Rootz and Wildz. I’m very grateful for this new position and will remain committed to seeing that Rootz doesn’t rest on its previous success and instead redoubles its efforts to make fantastic casino products even better. Let’s go!”

CEO’s Statement

Lasse Rantala, the Rootz CEO, had the following to say about these latest promotions: “Melanie and Tony are two of the hardest-working people in a company full of impressive workers. To be able to excel where there are so many motivated people is a testament to their extraordinary work ethic and ability.

Both Melanie and Tony helped to guide the company through opening months. Those first month required extraordinary time commitments and a focused attention to detail as Rootz worked to finesse our strategies and our custom platform in those early months. I have no doubt that the elevation of these two talented individuals into C-level roles will be a tremendous asset to this company for many years to come.

It is especially satisfying that we were able to fill these roles with current Rootz team members. We take great pride in being able to promote internally and look to do so in the future as much as possible.”

About Rootz:

Rootz Ltd is an iGaming technology company providing a full-scope platform, Rootz. Automate the Game, the Rootz slogan, has influenced product development from Day 1. Rootz believes human beings should be left to pursue their creative talents while allowing repetitive tasks to be managed by machines. This focus has allowed Rootz to build the next generation casino product, Wildz.com, an online casino customised to each individual user. Rootz Ltd is based in Malta and holds an MGA license.

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Expanse Studios

Expanse Studios Launches Proprietary Jackpot and Tournament System

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Expanse Studios, a subsidiary of Meridian Holdings Inc., announced the deployment of proprietary jackpot and tournament mechanics across its portfolio, providing B2B operator partners with engagement tools designed to enhance player entertainment value.

The system introduces two jackpot formats—Happy Hour Jackpot and Mystery Jackpot—alongside four tournament competition variants. Operators can control prize structures, scheduling parameters and promotional configurations through platform interfaces.

Happy Hour Jackpot provides scheduled jackpot events aligned with operator promotional strategies, enabling coordinated marketing campaigns and player communication around jackpot opportunities.

Mystery Jackpot delivers multi-tier progressive prize mechanics integrated into gameplay, with operator-configurable prize values and event parameters that support diverse promotional objectives.

Tournament mechanics include four competition formats:

• Bonus Buy tournaments create competitive environments for players who choose to engage with bonus purchase features, with scoring designed to reward strategic gameplay decisions.

• Spin Count tournaments track player activity across gameplay sessions, offering multiple entry opportunities and achievement-based progression that accommodates different play styles.

• Combo tournaments combine multiple competition elements, enabling operators to design promotional events that appeal to diverse player preferences and gaming behaviours.

• Time-based tournaments operate within defined promotional windows, allowing players to participate according to their own schedules while competing for tournament prizes.

“Content providers increasingly compete on operational capabilities, not just game quality. This positions our portfolio as solutions-oriented infrastructure that helps operators execute diverse promotional strategies while maintaining control over player engagement parameters,” said Damjan Stamenkovic, CEO of Expanse Studios.

Tournament formats integrate with game interfaces through standardised promotional systems designed to enhance entertainment value while providing operators with promotional flexibility.

For Expanse Studios, the deployment strengthens competitive positioning in B2B partnerships where operators increasingly evaluate content providers based on promotional feature capabilities in addition to game performance metrics.

The post Expanse Studios Launches Proprietary Jackpot and Tournament System appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.

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AI

Former German Air Force officer launches Sparky Space AI platform for iGaming teams

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Nils Ristau and Daniel Schmitz debut a work enablement platform aimed at day-to-day execution across product, retention and AI adoption.

Sparky Space, a new AI-powered work enablement platform founded by former German Air Force officer Nils Ristau and tech leader Daniel Schmitz, has launched and is now available globally for iGaming operators and suppliers.

The founders are positioning the product around execution support inside daily workflows as teams face tighter regulatory demands, faster product cycles and higher player expectations. The company cited industry research suggesting only 10-20% of learning is consistently applied in day-to-day work, creating a gap between training and on-the-job outcomes.

“In military operations, performance depends on clarity, structure, and disciplined execution in changing environments,” said Ristau. “The iGaming industry operates under similar pressure.

“Competitive advantage does not come from knowledge alone – it comes from how effectively teams apply it every day.”

Sparky Space said its platform supports areas including product development, player retention and AI adoption, with use cases spanning customer-centric experimentation, agile product and game development, decision-making and prioritisation, practical generative AI prompting, and cross-functional collaboration. The company said the tools are intended to help teams launch features, respond to regulatory change, and optimise marketing and support processes.

While initially focused on iGaming, Sparky Space said it has been built for broader use in other fast-moving, technology-driven industries.

Relevant data as follows:

The post Former German Air Force officer launches Sparky Space AI platform for iGaming teams appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.

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Belatra

Belatra marks 33 years with April anniversary campaign

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The slots supplier says its portfolio now exceeds 150 games and highlights recent LatAm expansion from its Buenos Aires base.

Belatra is marking its 33rd birthday with an anniversary campaign running throughout April, the iGaming slots developer said.

The company said it was founded in 1993 and has since transitioned from building gaming machines for land-based casinos to producing digital content. Belatra added that its portfolio has grown to more than 150 games.

Belatra also pointed to its strategic Latin American headquarters in Buenos Aires as a key base for regional partnerships and growth.

Misha Voinich, Head of Business Development at Belatra, said: “We’re only just getting started, but birthdays provide the perfect chance to reflect on our successes and the path that’s brought us here. From launching our innovative ‘multi-universe’ content strategy to our rapid expansion in Latin America, the successful launch of our first Crash game, and multiple high-profile industry award wins — we are always developing, creating, and evolving. 33 years of innovation, dedication, and gaming excellence — and the best is yet to come.”

Belatra did not provide additional detail on upcoming releases or the timing of any new product announcements beyond saying updates will land during April.

The post Belatra marks 33 years with April anniversary campaign appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.

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