Press Releases
BETBY Releases Widgets Across Sportsbook Platform
Customisable panels give partners unique UX layout
Progressive sportsbook supplier BETBY has released a number of cutting-edge widgets for its operator partners, allowing them to differentiate their offering with bespoke promotions.
Operators are able to seamlessly integrate any widgets on both their sportsbook platform and their casino offering, allowing for easy cross-selling to casino players with a conveniently accessible widget.
A number of the tools are available to BETBY’s operator partners including a Top Match selection, a Top Outright bet, and a Combo of the Day widget, with ten more currently in development by Betby. All chosen bets are customisable for the operator, highlighting the agility of BETBY’s platform.
The widgets will provide a complete bet cycle, where users can place a bet directly with the overlying widget without having to click on a set event, or without going onto the sportsbook page at all.
Chris Nikolopoulos, Chief Commercial Officer at BETBY said: “We are thrilled to release the latest innovative addition to our sportsbook offering, our dynamic widgets.
“The easily-customisable options allow our partners to create a user experience unique to their platform, and aligns with our goal of supporting operators with the tools needed for them to thrive.
“Our roadmap continues to be filled with exciting products and innovations, and we look forward to further exciting announcements at ICE London in a few weeks’ time.”
BETBY’s sportsbook solution covers more than 400,000 events per year across more than 60 sports. All core operations, such as trading, risk management, 24/7 B2B support and client segmentation are handled at the highest level, ensuring maximum profitability and growth, allowing operators to use the tools on offer to focus on the acquisition and retention of customers.
Angela Bernhard Thomas
CAPCOM’S STREET FIGHTERTM 6 GOING TO COLLEGE THIS FALL
- CSMG will create and operate College Street FighterTM Tour in North America for the 2024-25 academic year
- College conference Street Fighter 6 champions will punch their ticket to the national Collegiate Esports Commissioner’s Cup (CECC) & May Madness in 2025
Industry News
Meridian Donate: Revolutionizing CSR in the Betting and Gaming Industry
- Innovative engagement strategy positions MeridianBet as a leader in CSR within the betting and gaming industry
- Optimized brand loyalty as active customer participation in CSR strengthens connection and loyalty
- Scalable impact, as the model is designed for expansion and could be adapted to new markets, indicating potential for widespread adoption and growth
Transforming Customers into Environmentalists and Humanitarians
MeridianBet’s pioneering initiative, Meridian Donate, is transforming the betting industry by engaging customers directly in corporate social responsibility (CSR) actions. This unique platform allows customers to actively participate in and fund various environmental, societal and humanitarian projects, setting a new standard for customer engagement and community impact.
Key Features of Meridian Donate:
- Direct customer involvement: Customers are not just donors but active participants in CSR decisions
- Diverse programs: Offers choices from global afforestation to local humanitarian efforts
- Partnerships with renowned organizations: Collaborates with entities like the Red Cross and UNICEF
Expanding Impact: A Year-by-Year Growth
The Meridian Donate platform has seen substantial growth in its scope and impact:
- Number of individual campaigns: Grew from 8 in 2021 to 20 in 2023
- National markets Integrated: Expanded from 3 in 2021 to 8 in 2023
- Direct Beneficiaries: Increased from 43 NGOs in 2021 to 159 in 2023
In 2023 alone, the platform’s expansion into eight markets facilitated 20 customer-funded campaigns, directly benefiting 159 NGOs, up from 122 the previous year.
Continued Commitment to Innovation and Community Involvement
Meridian Donate not only showcases MeridianBet’s dedication to CSR but also redefines the role of digital marketing within the industry. By converting sports bettors into active CSR participants, Meridian Donate enhances customer loyalty and brand value, making it a critical element of MeridianBet’s market strategy.
Recent Successes and Future Outlook
In its recent operation, Meridian Donate has launched an ambitious global afforestation initiative, committing to plant 20,000 seedlings across various regions. This project not only underscores our environmental commitment but also enhances our brand’s community presence. Already, several hundred contributions have been recorded in the platform’s first month, indicating robust customer engagement and support.
The post Meridian Donate: Revolutionizing CSR in the Betting and Gaming Industry appeared first on European Gaming Industry News.
Press Releases
Imagine Live Launches Casino Hold’em
Imagine Live proudly unveils its latest game addition – Casino Hold’em. This thrilling new game promises to elevate the poker experience for enthusiasts and novices alike, combining the excitement of traditional Texas Hold’em with the thrill of live casino action.
Casino Hold’em offers players a dynamic and immersive gaming experience. With sleek graphics, intuitive gameplay, and live dealers, players will feel seated at a high-stakes table in a world-class casino right from the comfort of their homes.
Key features of Casino Hold’em include:
Neon-lighting Studio: Casino Hold’em has a very inviting atmosphere. It features an elegant, well-designed studio with neon lighting that evokes a sophisticated gaming environment.
Captivating Gameplay: Stunning graphics and seamless gameplay transport players to the heart of the action.
Bonus Bet: In Casino Hold’em, players can place a Bonus bet alongside their initial Ante bet. Even if the Play bet is lost, the Bonus bet remains unaffected and can still be won if the specific hand criteria are met.
Multiplatform Compatibility: Enjoy Casino Hold’em on desktop, tablet, or mobile devices, allowing players to play anytime, anywhere.
“We’re thrilled to introduce Casino Hold’em to our players,” said Mikayel Aznauryan, Chief Product Officer at Imagine Live. “At Imagine Live, we’re committed to delivering premium gaming experiences, and Casino Hold’em is no exception. With its blend of live action, strategic gameplay, and neon design, we believe it will quickly become a favorite among poker enthusiasts worldwide.”
The post Imagine Live Launches Casino Hold’em appeared first on European Gaming Industry News.
-
Balkans6 days ago
CT Gaming to Showcase its Latest Products at the Belgrade Future Gaming Exhibition
-
Australia6 days ago
Nerida O’Loughlin Reappointed as ACMA Chair
-
British Columbia Lottery Corporation6 days ago
SCCG Management Signs Contract with British Columbia Lottery Corporation
-
Latest News6 days ago
NetBet Casino Joins Forces with Habanero
-
Asia6 days ago
Indonesia Establishes Task Force to Combat Online Gambling
-
Latest News6 days ago
PRAGMATIC PLAY DROPS CANDY BLITZ BOMBS
-
Andre Filipe Neves4 days ago
Salsa Technology Hails Hugely Successful BIS SiGMA Americas
-
BiS SiGMA Americas4 days ago
Sportingtech Places New Local Talent Front and Center at BiS SiGMA Americas