Industry News
Gaming Industry Veteran Gavin Isaacs Joins Tech Leader PureSoftware as Board Advisor
PureSoftware, a global technology leader, is pleased to announce the appointment of Gaming industry veteran Gavin Isaacs to its Board of Advisors. Gavin brings extensive knowledge of gaming technology, leadership skills and deep industry expertise that will help in expanding PureSoftware’s footprint in the gaming world.
“It gives me great pleasure in welcoming Gavin as an Advisor to PureSoftware. Gavin is a highly accomplished, and respected professional who has built incredible expertise by leading a wide gamut of lottery and casino gaming companies across the globe”, said Anil Baid, Founder and Chief Strategy Officer, PureSoftware. Under Gavin’s leadership and guidance, PureSoftware plans to acquire new customers, establish its leadership position in the gaming industry, and enhance its services portfolio for Game Manufacturers, and Casinos.
Based in Las Vegas, Nevada, Gavin brings more than 20 years of experience in the gaming industry. He currently chairs SBTech, a sports betting and gaming technology solutions provider, and is the Director of Galaxy Gaming Inc. He has also spent over four years as CEO and Vice Chairman of Scientific Games during which, the global lottery and gaming supplier’s annual revenue doubled to $2.9bn in two years.
“I am excited to join PureSoftware and help expand their years of capabilities in providing robust and innovative gaming solutions to create better value for customers. Traditional outsourcing models do not create value as expected, but the model used by PureSoftware is both unique and immediately enhances productivity, hence creating great value for money”, said Isaacs.
About PureSoftware:
PureSoftware is a software product and services company that focuses on delivering value through innovation, accelerating cycle time and improving business outcomes. Our digital solutions leverage our proprietary tools, accelerators and next generation disruptive technologies encompassing Robotic Process Automation, Artificial Intelligence, Machine Learning and IoT, to deliver a competitive advantage to your business. PureSoftware’s flagship product ‘Arttha‘ – one of the leading and fastest growing, micro-services based Fintech platforms – focuses on Unified Fintech Experience through its Digital Banking, Digital Wallet & Core Banking solutions.
SOURCE PureSoftware
ESG
Play’n GO publishes 2025 Sustainability Report with emissions and governance updates
Play’n GO has published its 2025 Sustainability Report, framing the year as a milestone as the supplier marks 20 years in the gaming industry. The report covers performance across four pillars—Players, Partners, People and Planet—and positions sustainability as tied to product design, operations, and partner expectations.
On climate reporting, the company said it has “achieved and exceeded” its long-term 90% reduction target for Scope 1 and 2 emissions, and reported a 69% absolute reduction in Scope 3 emissions versus its 2023 base year. Play’n GO also said its total material emissions for 2025 were kept below 500 MTCO2e.
The report also points to a move into land-based delivery. In 2025, Play’n GO said it launched its first land-based gaming solution in partnership with Genting UK, positioning the rollout as part of a “player-first, low-footprint approach” for regulated venues.
On responsible entertainment, the company said it continues to reject game mechanics it believes “compromise player trust or wellbeing,” and highlighted participation in discussions on digital wellbeing and cognitive health, including at the United Nations and G7. “We have always believed that great entertainment should be fun, safe and fair,” said Vanessa Björkbacka, Director of CSR at Play’n GO.
The report also outlines internal development and reporting infrastructure. Play’n GO said 43% of employees engaged in AI-related learning during 2025 and that average training time exceeded seven hours per employee globally. It added that reporting was further aligned to the UN Sustainable Development Goals and World Economic Forum Stakeholder Capitalism Metrics, alongside investment in “secure, AI-supported carbon data management.” “As expectations on transparency and accountability continue to rise, we see it as our responsibility to lead,” Björkbacka added.
The post Play’n GO publishes 2025 Sustainability Report with emissions and governance updates appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.
complaint resolution
Casino Guru CRC returns $5.3m to players in Q1 2026
Casino Guru’s Complaint Resolution Center (CRC) published 3,986 complaints in Q1 2026 and says it resolved 1,321 cases, returning $5,304,894 to players during the quarter.
Casino Guru said March was one of the CRC’s most active months on record, with the second-highest number of published complaints to date. The company added that ongoing cases exceeded 1,300, pointing to rising demand for third-party dispute mediation.
By volume, the most active complaint markets were Germany (657), the United Kingdom (270), Canada (240), Italy (207) and Australia (194), according to the CRC update.
Delayed payments remained the most common player-reported issue. Casino Guru also reported a March shift in complaint mix, with self-exclusion-related complaints rising to the second most frequent category for the first time in CRC history. KYC-related issues and blocked accounts were also among the most common complaint types, often linked to withdrawal delays.
Casino Guru said the quarter’s results reflect the increasing role of independent mediation as players look to third-party platforms to resolve disputes.
The post Casino Guru CRC returns $5.3m to players in Q1 2026 appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.
branded content
RubyPlay launches Firerose studio for operator-specific casino games
RubyPlay has launched Firerose, a new studio aimed at building operator-specific casino game experiences, as suppliers and operators push for more branded content to stand out in crowded markets.
The company said Firerose is designed to let operators combine RubyPlay’s existing game catalogue with the studio’s technology and creative resources, using operator-led insight to shape games around an operator’s brand identity rather than standardised supplier content.
RubyPlay said Superbet is among the first operators to launch Firerose-powered titles. The supplier did not disclose game names or specific performance figures, but said early results showed “strong engagement metrics”.
Firerose becomes part of RubyPlay’s multi-studio structure alongside Koala Games, Mad Hat Games, Ruby Studio, and Xslots, which the company said share technology, infrastructure and distribution.
Dima Reiderman , Chief Commercial Officer at RubyPlay, said: ”Firerose represents a deliberate shift in how we think about content creation and partnership. The market is no longer driven solely by volume, but by identity. Operators want experiences that feel native to their brand and help them clearly differentiate in increasingly competitive casino environments.”
Dr. Eyal Loz, CPO at RubyPlay, added: “Firerose was created to put the operator’s voice at the centre of the creative process. Every game starts with their brand, their audience and their story, and our role is to bring that to life through the full weight of RubyPlay’s creative capabilities.
“We’re shaping experiences that players immediately associate with the operator itself. That level of ownership is what allows operators to stand out in increasingly crowded casino environments.”
The post RubyPlay launches Firerose studio for operator-specific casino games appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.
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