Australian operator PlayUp has expanded its footprint across the US by acquiring a sports betting license in New Jersey. This is the second market access agreement that PlayUp has announced after the recent acquisition of their Colorado license.

To gain the license, PlayUp entered into a multi-year deal with FR Park Racing (FRP) which is the sports wagering certificate holder and operator of the Freehold Racetrack. FRP is owned by Pennwood Racing, and the ultimate 50/50 partners of Pennwood are Greenwood Racing, Penn National Gaming, and Parx Casino.

“Parx Casino is happy to partner with PlayUp in New Jersey as they debut their international expertise of online sports betting in the United States,” Matthew Cullen, Parx Casino’s Senior Vice President of Interactive Gaming and Sports, said.

“We are very excited about the partnership with two excellent brands – Parx Casino and Penn National. We are looking forward to establishing PlayUp as a strong and innovative sports betting brand in the U.S. We are working to launch in New Jersey in the first quarter of this year,” Dr Laila Mintas, CEO of PlayUp US, said.

“This is great news and another positive result for our business. We are building strong foundations of technology, systems and partnerships which will enable us to pursue our plans for rapid growth. We look forward to continuing to leverage our industry knowledge and innovative thinking to offer our clients the best possible betting experience in Australia and the US,” Daniel Simic, Global CEO of PlayUp, said.

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