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Safer Gambling Week 2025 Delivers Record-breaking Engagement with Safer Gambling Tools and Messaging

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Safer Gambling Week 2025 delivered record-breaking engagement with safer gambling tools and messaging, new data shows.

Analysis of last year’s campaign confirmed there were 281,000 deposit limits set during Safer Gambling Week by 153,960 different account holders, a 41% increase year-on-year.

For the fourth consecutive year, the number of unique account holders using at least one safer gambling tool during the campaign increased. Meanwhile, the number of safer gambling messages sent to customers during the campaign surged to 10.95 million, a 75% increase on 2024. These messages were delivered through a range of channels including pop-ups, direct messages and personal emails.

The campaign, which ran from November 17th to 23rd 2025, also saw a substantial increase in investment from operators, with total spend on safer gambling advertising rising by 68% compared to last year. Online impressions from these adverts increased by 27% to 182 million.

Safer Gambling Week is an annual cross-sector initiative bringing together the UK and Irish regulated betting and gaming industry – including bookmakers, amusement arcades, bingo clubs, casinos and online gaming operators – with charities and stakeholders to encourage safe and responsible play.

The initiative was backed by a record number of senior cross-party MPs and Peers including Gambling Minister Baroness Twycross, Shadow Secretary of State for Culture, Media and Sport Nigel Huddleston MP, and Shadow Gambling Minister Louie French MP, who all lent their support to the campaign.

Grainne Hurst, Chief Executive of the Betting and Gaming Council, said: “Safer Gambling Week has once again demonstrated the positive impact this campaign can have in encouraging even more customers to make use of the wide range of safer gambling tools available only in the regulated sector.

“These record-breaking figures underline the industry’s ongoing commitment to raising standards and ensuring the millions of people who enjoy a regular flutter do so in a safe and responsible environment.

“At a time when the illegal harmful black market poses a growing threat to player safety, it is vital customers remain in the regulated market, where robust safer gambling measures and protections are available.

“Our members promote safer gambling every single day of the year, but bringing the whole regulated sector together for one dedicated week – with support from MPs, peers, the regulator and other stakeholders – helps amplify those messages further than ever before.”

The post Safer Gambling Week 2025 Delivers Record-breaking Engagement with Safer Gambling Tools and Messaging appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.

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High 5 Games marks 25 years of Green Machine with Green Machine Blitz

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High 5 Games is marking the 25th anniversary of its Green Machine franchise with a new title, Green Machine Blitz.

The company said the game will include a “fast-paced duplication mechanic,” activated collection features, four jackpots, and a LootLink bonus. According to High 5 Games, special symbols can duplicate across the reels to create chain reactions.

“Green Machine has an incredible legacy, and it is always an honor to work on a game theme with this level of history and prestige,” said Jerry Wilson, Vice President of Creative at High 5 Games. “With Green Machine Blitz, our team wanted to respect everything players recognize and love about the brand while modernizing it with all-new gameplay, energy, and presentation.”

High 5 Games positioned Green Machine as a long-running land-based casino game that has expanded into a broader franchise across land-based and online gaming.

Release timing, platforms and operator rollout for Green Machine Blitz were not provided.

The post High 5 Games marks 25 years of Green Machine with Green Machine Blitz appeared first on EE Gaming | Global iGaming & Tech Intelligence Hub.

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Angel Petrichev CEO of PFC Ludogorets

EGT Digital signs sponsorship deal with Bulgarian champions PFC Ludogorets

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The partnership links the supplier to the club as it expands its Sportsbook offering and Ludogorets pursues a digital transformation drive.

EGT Digital has partnered with PFC Ludogorets as an Official Sponsor, the company said in a statement announcing the deal.

Financial terms, sponsorship assets, and the length of the agreement were not disclosed.

EGT Digital framed the partnership as a way to build visibility for its brand and support its Sportsbook offering. “Partnering with Ludogorets is a great opportunity to strengthen the visibility of the EGT Digital brand while showcasing our Sportsbook solution,” said Vladimir Dokov, CEO of EGT Digital. “Ludogorets is a club that consistently delivers results and has a winning mindset, making it a natural partner for our company.”

PFC Ludogorets said the sponsorship aligns with its plans around digital transformation. “We are delighted to lay the foundations of this partnership, which is in line with the shared ambitions of our two companies for sustainable development. PFC Ludogorets is actively pursuing its digital transformation, and it is extremely important for us to partner with a company that delivers innovative solutions to its partners not only in Bulgaria but around the world,” said Angel Petrichev, CEO of PFC Ludogorets.

Ludogorets is a 14-time champion of Bulgaria and a regular participant in European competitions, according to the announcement.

The post EGT Digital signs sponsorship deal with Bulgarian champions PFC Ludogorets appeared first on EE Gaming | Global iGaming & Tech Intelligence Hub.

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AGS details OIGA 2026 lineup, including Spectra SL75+ and Revel updates

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Supplier confirms booth 732 at the July 20-22 show in Oklahoma City and outlines new game titles plus BSX table progressives.

AGS said it will attend the 2026 Oklahoma Indian Gaming Association (OIGA) Conference and Trade Show on July 20-22 at the Oklahoma City Convention Center, where it plans to present new slot content, cabinet updates, and its table progressive platform. The company will exhibit at booth 732.

In a statement, AGS CEO and President David Lopez positioned the show as a homecoming tied to the company’s Class II history in the state. ”Oklahoma is not just another dot on the map for us. It’s where we started and where we learned how to be a true gaming supplier,” Lopez said. “You can’t fake it in Oklahoma. Tribal customers know the games, they know the math, they know service, and they know who shows up every time. That has been great for AGS, because it forced us to get better. It made us more disciplined while keeping us honest. We’ve grown a lot since then – Class III, tables, interactive, offices all over the place – but our history in Oklahoma and Class II is not something we moved on from. It’s part of the AGS engine.”

On the slots side, AGS said its showcase will include the large-format Spectra SL75+™ cabinet, which supports the Spectra game library, including premium titles when leased. The company said the cabinet will be used to highlight five new titles: Rakin’ Bacon! Fu Zhu Bao Bao™; Rakin’ Bacon! 5 Prosperity Pots™; Cash Carriage Looter™; Da Da Luo Boom™; and Frightful Fortunes Popping Pumpkins™.

AGS also outlined its mechanical stepper cabinet Revel®, available in both Class II and Class III, and said its latest Revel portfolio includes Crystal Reels® and Royal Reels®. The company added that Jackpot Legends™ and So Hot Cash® are set to debut in Class III later this year, with Class II launches following in 2027.

For tables, AGS highlighted its Bonus Spin Xtreme® (BSX) progressive platform, which the company said links table games across the pit and poker room. AGS did not disclose operator deployments, jackpot figures, or performance metrics tied to BSX in the announcement.

The post AGS details OIGA 2026 lineup, including Spectra SL75+ and Revel updates appeared first on EE Gaming | Global iGaming & Tech Intelligence Hub.

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