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The power of sweepstakes: how Infingame brings strategic value to the iGaming market

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Infingame is strengthening its position in one of the fastest-growing segments of the iGaming industry, leveraging deep expertise in sweepstakes to help operators and game developers unlock new growth opportunities.

Over the past year, sweepstakes have moved from a niche concept to a major focus area, particularly in North America, where the model has gained significant traction across the US, with growing interest in markets such as Canada and Australia. This momentum is being driven by a fundamental shift in how players engage with gaming products.

“Sweepstakes introduce a different kind of experience,” said Dmytro Kryvorchuk, COO at Infingame. “By using token-based systems, the focus moves away from immediate financial outcomes and towards entertainment, progression, and longer player sessions.”

Infingame has positioned itself as a bridge between traditional iGaming and the sweepstakes ecosystem. While its aggregation platform connects operators to over 150 game providers, only a limited number currently offer sweepstakes-adapted content. To address this gap, Infingame works closely with studios to support the transition.

“Developing for sweepstakes is not a simple port of existing games,” Dmytro Kryvorchuk noted. “Studios must rethink everything, from language and UX to mechanics and compliance. Terms like ‘bet’ or ‘cash’ often need to be replaced entirely, and dual-currency logic must be built into the core experience.”

Infingame supports this process through technical integration, regulatory guidance, and a streamlined API that allows developers to adapt and scale content efficiently. The company has also played an active role in mentoring providers through the adaptation process, accelerating their entry into the sweepstakes market and expanding the available content pool for operators.

This collaborative approach has enabled Infingame to build a strong foothold in North America, working alongside some of the region’s largest sweepstakes operators. As a result, new clients can be onboarded quickly, with access to relevant content and practical expertise from day one.

A key differentiator lies in Infingame’s role beyond aggregation. The company acts as a strategic partner, helping operators navigate the complex and often fragmented regulatory landscape. In North America, where requirements vary significantly between states, compliance remains a central challenge.

“We don’t just provide content, we help operators understand how to structure their platforms correctly,” Kryvorchuk said. “That includes everything from choosing the right mechanics and terminology to connecting them with legal advisors, payment providers, and financial partners who specialise in sweepstakes.”

As the market matures, Infingame continues to invest in expanding its sweepstakes offering. The company is actively onboarding new providers, sharing market insights, and supporting studios in navigating regulatory nuances.

At the same time, Infingame is enhancing its engagement toolkit. Early results have shown measurable increases in player activity and retention, particularly in reactivating dormant users. Building on this momentum, new features such as Challenges are being rolled out to give operators additional ways to drive engagement and differentiate their offering in an increasingly competitive space.

By combining content, technology, and hands-on expertise, Infingame is helping shape the future of sweepstakes, transforming it from an emerging trend into a sustainable, high-value segment of the global iGaming industry.

About Infingame  

Infingame is a leading game aggregator built to help operators move faster and scale smarter. Through a single API integration, the platform gives access to a portfolio of over 16,000 games from more than 150 providers, allowing partners to launch quickly without dealing with multiple integrations.

Delivered via a single API, Infingame offers unparalleled technical excellence, the industry’s fastest spin times, exclusive tournaments and strategic partnerships with top-tier operators in North America, LatAm and beyond. Spanning a portfolio of slots, crash games, sweepstakes and live casino, book a demo via the LinkedIn page, website or at [email protected].

Central America

FeedConstruct takes exclusive data and streaming rights for Nicaragua’s Liga Primera

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Deal covers worldwide distribution of Liga Primera and Copa Primera content for sportsbooks and betting suppliers.

FeedConstruct has acquired exclusive worldwide streaming and data rights for Nicaragua’s top-tier football competitions, Liga Primera and Copa Primera.

The company said the agreement delivers start-to-finish coverage of every match across both competitions and expands its Central American football portfolio for sportsbook operators and providers using its data integration and streaming.

Ani Isakhanyan, Head of Rights and Content at FeedConstruct, stated, “Securing these exclusive rights is a highly valuable addition to our portfolio. Liga Primera and Copa Primera deliver the consistent football content that the global iGaming industry demands. This acquisition ensures our partners can offer comprehensive coverage of a rapidly emerging betting market.”

Allan J. Chamorro, Managing Partner at Apollo Sports Business Group, added, “Nicaragua has rapidly established itself as one of Central America’s fastest-growing football markets, attracting growing regional recognition and international commercial interest. Our partnership with FeedConstruct builds on that momentum by expanding the global distribution of Liga Primera and Copa Primera while powering sustainable commercial opportunities that strengthen clubs, elevate the competitions, and accelerate the long-term growth of the game.”

Liga Primera and Copa Primera are the main competitions in Nicaragua’s professional football calendar. FeedConstruct said the competitions are gaining regional recognition in Central America, supported by regular participation in CONCACAF tournaments.

 

The post FeedConstruct takes exclusive data and streaming rights for Nicaragua’s Liga Primera appeared first on EE Gaming | Global iGaming & Tech Intelligence Hub.

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Cool Bus Shelter

The UAE Lottery backs Cool Bus Shelter initiative for outdoor workers

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The UAE Lottery has partnered with SmartLife Foundation to support outdoor workers during the UAE summer, backing the Cool Bus Shelter initiative in Abu Dhabi on July 20, 2026.

The programme aligns with the UAE’s Midday Break rules, which require outdoor work to stop between 12:30 PM and 3:00 PM during peak heat. As part of the initiative, air-conditioned buses were stationed near labour sites to provide workers a place to rest before returning outdoors.

Volunteers from The UAE Lottery and SmartLife Foundation provided cold towels, cold water and drinks, according to the organisations. Workers also received portable rechargeable neck fans intended to provide additional cooling after the break.

Suzan Kazzi, Associate Director – Corporate Social Responsibility at Momentum- The UAE Lottery, said: “Outdoor workers are the backbone of our cities’ urban development, and initiatives like the Cool Bus Shelter ensure they receive the care and recognition they deserve during the most challenging months of the year. This is our small way of saying thank you and reminding them that their wellbeing truly matters”.

Abhijeet Oak, Vice President at SmartLife Foundation, added: “At SmartLife Foundation, we believe that protecting the wellbeing of outdoor workforce is a shared responsibility. Through the Cool Bus Shelter initiative, we are proud to collaborate with organizations such as The UAE Lottery and other community partners to create moments of comfort, appreciation and human connection that leave a lasting impact”.

The post The UAE Lottery backs Cool Bus Shelter initiative for outdoor workers appeared first on EE Gaming | Global iGaming & Tech Intelligence Hub.

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Bally’s Intralot

Intralot Ireland Limited Signs Seven Year Contract Extension with Premier Lotteries Ireland

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Bally’s Intralot announced that its subsidiary Intralot Ireland Limited has signed a seven year contract extension, through November 2034, with Premier Lotteries Ireland (PLI). The agreement supports PLI’s continued operation of the Irish National Lottery through the remainder of its license period and reinforces Bally’s Intralot’s role as a trusted technology and services partner.

Under the terms of the agreement, Bally’s Intralot will modernise PLI’s technology ecosystem by deploying its next-generation LotosX Omni solution and PlayerX Player Account Management platform. The solution will provide a modern, cloud-based technology foundation supporting lottery operations across retail and digital channels, while incorporating advanced retailer management, instant games management, device management and content management capabilities. The agreement also includes comprehensive support and maintenance services, along with cloud operations and cybersecurity services for the first year, designed to ensure the long-term reliability, security and performance of PLI’s technology environment.

Through this partnership, Bally’s Intralot will support PLI in delivering a future-ready operating environment designed to enhance operational efficiency, accelerate innovation and strengthen player engagement. The modernisation will provide a secure, scalable and resilient platform that enables PLI to continue evolving its offerings while improving time-to-market implementation of new initiatives, along with maintaining the highest standards of reliability and service to players and retailers across Ireland.

“We are pleased to extend our partnership with Bally’s Intralot, a relationship built on trust, commitment to excellence, and shared ambition since 2014. As we look to the future, this agreement provides a strong platform for continued innovation and growth, ensuring we can deliver a modern, secure, and world-class National Lottery that places responsible play at its heart while continuing to benefit communities across Ireland,” said Cian Murphy, CEO of PLI.

Robeson Reeves, CEO of the Bally’s Intralot Group, said: “We are proud to extend our long-standing partnership with Premier Lotteries Ireland for a further seven years. This agreement reflects the strength of our technology and the trust we have built with PLI over more than a decade of collaboration. We look forward to continuing to support the National Lottery of Ireland and to delivering innovative, responsible gaming experiences to players across the country.”

The post Intralot Ireland Limited Signs Seven Year Contract Extension with Premier Lotteries Ireland appeared first on EE Gaming | Global iGaming & Tech Intelligence Hub.

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