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Norwegian Football and Norsk Tipping Extend Their Cooperation
Norsk Tipping has signed a new four-year sponsorship agreement with the Norwegian Football Association (NFF), Norwegian Toppfotball (NTF) and Toppfotball Kvinner (TFK).
The agreement means that Norsk Tipping will continue as general partner for Norwegian football in the period 2026–29.
It includes, among other things, the senior national teams for women and men, and makes Norsk Tipping the general partner for the Eliteserien and the main partner for the Toppserien. The total framework for the agreement is NOK 60 million.
“Norsk Tipping has been a very important partner for us for many, many years and we are of course very happy and proud that the collaboration continues. Norsk Tipping’s involvement in football and the collaboration with us has been absolutely crucial for the activity we see in Norwegian football today, including through the betting facilities, which have contributed to facilities that make football a mainstay in local communities all over Norway. We really look forward to the continuation and a great collaboration in the years to come,” said NFF’s general secretary, Karl-Petter Løken.
Norsk Tipping and Norwegian football have had a continuous collaboration since 1948. The new agreement thus continues one of the most extensive and long-standing partnerships in Norwegian sports.
“We are proud to continue as general partner for the Norwegian Football Association in the period 2026–2029. Norsk Tipping has a long and strong relationship with Norwegian football, and we look forward to contributing to both big moments at the top level and the important work that happens every single day in clubs across the country,” said Vegar Strand, acting CEO of Norsk Tipping.
“Football brings Norway together – from the everyday efforts in the clubs, to the biggest moments, such as the Champions League final for women at Ullevaal in May and the men’s World Cup the following month. It means a lot to us to be part of this,” he added.
“Football is one of Norway’s most important meeting places, and we are proud to contribute to development both at the top and in the wider community. The collaboration with NFF, NTF and TFK is crucial for us to be able to deliver on our social mission of giving profits back to Norwegian sports and volunteering,” said Linda Eng Strand, Director of Brand and Marketing at Norsk Tipping.
Through the agreement, the parties will work together to:
• Strengthening the national teams, both sportingly and commercially
• Public outreach and recruitment initiatives across the country
• Community projects for both the top and the bottom
• Further development of the Eliteserien and Toppserien as a consumer product
• Matchday concepts and digital content that elevate Norwegian football
“The collaboration with Norsk Tipping enables us to lift both the Eliteserien product and the clubs that run it. We look forward to developing new projects that create more engagement, better match experiences and stronger profiles,” said CEO of Norsk Toppfotball, Jens Haugland.
“We greatly appreciate the long-standing collaboration with Norsk Tipping and the importance the partnership has had for the development of Norwegian women’s football. That Norsk Tipping will continue with us for a new agreement period is very pleasing. We look forward to continued good collaboration and more good initiatives that drive continued growth and development,” said General Manager of Toppfotball Kvinner, Marianne Solheim.
The post Norwegian Football and Norsk Tipping Extend Their Cooperation appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.
Company plans to roll out SOCCERBET with LALIGA archive footage on its own platform in Italian retail after the World Cup.
Highlight Games Limited said its proprietary platform has passed Italy’s ADM collaudo process, the technical certification required for gaming platforms. The company announced the approval on 14 July 2026 from London.
Following the conclusion of the World Cup, Highlight said it will launch its Spanish SOCCERBET product featuring archive LALIGA footage on its own platform across Italian retail channels. The company added that operators will transfer to Highlight’s platform over the months that follow.
The supplier said the certification allows it to deliver its content via its own “zero-cost streaming technology” in Italy and gives it control over its product roadmap in what it called its most important market.
Steven Holmes, CEO, Highlight Games said: ‘This is a huge moment for Highlight as we bring our video-based technology stack to the Italian market and join a select few who are able to offer an officially ADM certified platform. Italy is where SOCCERBET has proven itself time and again and passing the ADM collaudo means we can now deliver that content on our own platform, with our zero-cost streaming solution, exactly as it was designed to be experienced.
‘Owning the technology end to end means we control our own roadmap, resulting in faster launches, smoother integrations for our operator partners and a richer experience for players. Our products consistently perform at the top of the market wherever they are live, and with our platform now officially certified in Italy, we have everything in place to build on that momentum.’
The post Highlight Games’ platform clears Italy’s ADM collaudo certification appeared first on EE Gaming | Global iGaming & Tech Intelligence Hub.
The 10-week phased event runs Daily Heats through September 6, with raffles awarding more than $100,000 in $109 tickets each week.
PokerStars is allocating more than $800,000 worth of $109 Daily Heat (Phase 1) tickets through its “Ticket Machine” promotion ahead of the Sunday Million 20th Anniversary Finals (Phase 2) on Sunday, September 6.
The Sunday Million 20th Anniversary is being run as a 10-week phased tournament, with Daily Heats running now through September 6. Players who advance from a $109 Daily Heat carry their stack into the Finals, with PokerStars noting that only one stack may be carried through to Phase 2.
To enter the Ticket Machine, players must opt in to the “Ticket Machine” ICE Challenge and complete weekly poker challenges. Each completed challenge adds entries to a Saturday raffle, with PokerStars saying more than $100,000 in $109 Daily Heat tickets will be awarded each week. Players can complete each challenge up to four times, for a maximum of 24 raffle entries per week.
PokerStars said that, after the first two weeks of Daily Heats, 270 players from more than 40 countries have already qualified for the Finals, including 50 who qualified into Phase 1 via satellites. Brazil and Ukraine lead the qualifiers list with 33 players each, according to the operator.
The operator has set a $5 million guarantee for the Sunday Million 20th Anniversary. Additional qualification routes include satellites starting at $0.55, special edition Spin & Go’s from $0.75, and “Wildcard Wins”, described by PokerStars as a new leaderboard promotion running until July 19. PokerStars also said players redeeming a $530 Bronze Pass will receive “25% extra value in the bundle” for a limited time, including an additional $109 Sunday Million 20th Anniversary ticket and $23.50 in tournament tickets.
The post PokerStars puts $800,000 in Sunday Million Anniversary tickets into Ticket Machine appeared first on EE Gaming | Global iGaming & Tech Intelligence Hub.
Kickoff Roulette Ronaldinho launches with a Gold Number mechanic and English/Portuguese language support.
CreedRoomz has named former football star Ronaldinho as brand ambassador for its new live casino game show, Kickoff Roulette Ronaldinho. The supplier said the title is now available for integration by B2B partners.
The company positions the product as a roulette-led live game show built around a football theme, running from a virtual studio. According to CreedRoomz, the game includes a “Gold Number Mechanic” where randomized lucky numbers can add multipliers from x50 to x700.
When asked about the crossover between football and casino entertainment, Ronaldinho said: “The fact that football is a global passion also helps, so I believe everyone will like “Kickoff Roulette Ronaldinho” for that reason.. and for the innovation of everything that is happening.”
CreedRoomz said the game is available in English and Portuguese, framing Portuguese language support as relevant for operators targeting Brazil and other Portuguese-speaking audiences. Armen Mnaskanian, Head of Sales Department at Creedroomz, said: “Bringing Ronaldinho into the CreedRoomz family represents a massive leap forward for live casino entertainment. Football and iGaming both thrive on passion and excitement. By fusing Ronaldinho’s legendary star power with powerhouse monetization mechanics, we are giving our partners the ultimate competitive edge and a next-generation casino offering.”
The post CreedRoomz signs Ronaldinho to front new Kickoff Roulette live game show appeared first on EE Gaming | Global iGaming & Tech Intelligence Hub.
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